Post-purchase for US fashion brands

Post-Purchase, Built for How Fashion Brands Sell

One in four online apparel orders comes back. ClickPost gives US fashion brands branded tracking, self-serve order editing, and exchange-first returns, so a return becomes another sale instead of a refund.

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Trusted by 450+ global brands

Why fashion is different

The highest return rates in retail, and every one lands on your margin.

Returns WISMO Fit issues

See the numbers

Four pillars of post-purchase

Branded tracking, exchange-first returns, delivery visibility, and analytics.

Tracking Exchanges Analytics

Explore capabilities

Revenue levers

Order editing, returns protection, and post-purchase upsell.

Order edits Upsell Protection

See revenue moves

Fit sends it back

Sizing is the top return reason in apparel and footwear. When the medium runs small, most brands hand back a refund and lose the customer and the sale in one step.

Peak and drops spike WISMO

Fashion runs on launches, restocks, and holiday. Each one floods support with "where is my order" tickets, right when your team has the least room.

20–40%

of online apparel orders are returned, versus a retail average near 19%

56%

of all ecommerce returns come from clothing alone

20–65%

of an item's value gets eaten by processing a single return

82%

of shoppers say easy returns decide where they buy

Return-rate benchmarks from National Retail Federation, Statista, and Shopify category research

Keep shoppers on your brand, not the carrier's site

Proactive updates by email and SMS at every milestone, plus a branded tracking page that looks like your store. Fewer "where is my order" tickets during drops and peak.

Mobile-first branded tracking page
Milestone alerts by email, SMS, and push
Estimated delivery dates that set expectations

Use case

A DTC fashion brand sends proactive SMS at every milestone, keeping shoppers on a branded page instead of the carrier site during a drop launch.

Business impact

Up to 60% lower WISMO queries and higher post-purchase engagement on the brand's own domain.

Turn a return into an exchange before the refund happens

Guide shoppers to a new size or style first, with rules that route straight to exchange instead of a refund whenever it makes sense.

Self-serve returns portal in your brand
Exchange-first rules by category and reason
Instant store credit and exchange labels

Use case

A footwear brand defaults every size-related return to an exchange flow, prompting a new size before a refund is offered.

Business impact

Higher exchange-to-refund ratio keeps revenue in the business instead of leaving as a refund.

See every shipment across every carrier in one view

One dashboard for exceptions, delays, and carrier performance, so support and ops catch problems before shoppers do.

Unified shipment view across all carriers
Exception alerts before shoppers notice
Carrier performance scorecards

Use case

Ops sets an automated alert for any shipment stuck in transit for more than 48 hours during peak season.

Business impact

Fewer escalations reach support because delays get caught and resolved earlier.

Know exactly where post-purchase revenue is won and lost

Track WISMO volume, return rates, and exchange conversion by SKU, so the next merchandising decision is backed by data.

Return and exchange rate by SKU
WISMO ticket trends over time
Exportable dashboards for merchandising

Use case

A merchandising team pulls return-rate-by-SKU data weekly to catch a sizing issue before the next reorder.

Business impact

Faster feedback loop from returns data into buying and sizing decisions.

BEFORE IT SHIPS · ORDER EDITING

Let shoppers fix the order before the box leaves

Customers edit variant, quantity, and address themselves from the order page, inside a window you set, so a mistake gets fixed instead of turning into a return.

Self-serve size, variant, and address edits
Address validation pre-dispatch
Merchant-set edit window with 3PL sync

30% fewer order-change tickets

PROTECT REVENUE · RETURNS PROTECTION

Stop wardrobing and serial returns from eating margin

ClickPost segments high-risk shoppers and applies eligibility rules by customer, region, or SKU, so a generous policy rewards good customers without funding abuse.

AI segments serial returners
Eligibility enforcement by customer or SKU
Package protection for lost or damaged orders

30% of returns revenue protected

GROW AOV · POST-PURCHASE UPSELL

Sell the rest of the outfit while attention is high

ClickPost surfaces AI-picked recommendations on tracking and order pages and inside the returns flow, so a size swap becomes a bigger basket.

AI recommendations on tracking pages
Complementary items during returns flow
Upsell revenue that lifts AOV

+AOV from post-purchase recommendations

Connect your store and carriers

Plug ClickPost into Shopify or your commerce platform and link your US carriers through a single API.

Brand tracking and returns

Match the tracking page, returns portal, and notifications to your look and voice. Set exchange rules once.

Watch WISMO and refunds drop

Proactive updates cut support load and exchange prompts hold revenue. Analytics show what is working.

We’ve been using Clickpost and it’s genuinely been super helpful. The post-purchase upsells have been a solid bonus for incremental revenue.

Samarth Sindhi

Chief Executive Officer, MarsGHC
ClickPost’s team were experts in their systems and integrated seamlessly with ours. They proactively resolved every issue, ensuring a smooth experience.

Sonali Das

D2C Tech and Product Head, Birkenstock
Great experience and fantastic support from ClickPost. This immediately cut our top post-purchase support tickets, making ROI easy to quantify. Plus, the customization features and upsell tools help increase AOV. Highly recommend.

Paul Fulton

VanillaPura
ClickPost helped us create a return experience that fit our business instead of forcing us to fit the platform. They customized our workflows without additional costs or developer support. The automation they built for our returns, freed up 5 hours a week.

Sandy Vangyi

Director of CX, GOPURE