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How much will RTO
cost you this season?
Answer 4 questions to see your RTO cost, how you compare with your category, and what to fix first.
Question 1 of 4
What do you sell?
Pick the closest match.
-
₹545 cr
came back as RTO last festive season
Across brands on ClickPost, Oct to Nov 2025 -
Up to 16x
more RTO on cash orders than prepaid
Fashion brands, Oct to Nov 2025 -
12%
of Tier 3 orders come back
Against 6.6% from metros
ClickPost analysis of 35.8M orders, 1 October to 30 November 2025
Question 2 of 4
How many orders do you ship in your busiest month?
A rough number works.
Question 3 of 4
Where do you ship?
Set your current split. Smaller towns send back more orders.
Move one slider and the others adjust.
Question 4 of 4
What happens when a delivery fails?
Pick what your team does today.
Almost there
Your result is ready.
Enter your details to see it.
We'll use this to send your result, and to book a demo only if you ask.
Your busiest month · {category}
You could lose {total} to RTO in your busiest month.
That's about {orders_lost} orders that never reach the customer.
{cod_pct}% of it comes from cash on delivery.
Your RTO cost, split by payment type.
{cod_rate}% come back. That's {cod_rto} of {cod_sent} orders.
{pre_rate}% come back. That's {pre_rto} of {pre_sent} orders.
Cash orders come back {multiple}x as often as prepaid.
Where to start
Moving {shift}% of orders to prepaid could protect an estimated {savings}.
Move the slider to see an estimate.
Drag the slider to see how the estimate changes.
About {savings} protected (estimate)
This moves {shift}% of all orders, which is {moved} of {order_count}. It assumes switched orders spend the same and come back at your prepaid rate. Shipping costs are not included.
Two more things to know
These depend on your business, so we show the data instead of a cost.
Where you ship
{tier_ratio}×
Orders to {last_tier} come back {tier_ratio}x as often as metro orders.
{far}% of your orders go to Tier 2 and beyond. Your RTO rate is about {diff}% higher than average.
{far}% of your orders go to Tier 2 and beyond. Your RTO rate is about {diff}% lower than average.
{far}% of your orders go to Tier 2 and beyond. Your RTO rate is in line with the average.
Delivery attempts
{ndr_ratio}×
An order is {ndr_ratio}x more likely to come back after a third failed attempt than after the first.
So, what next
What to fix first
Ranked by likely impact.
In {phrase}, cash orders come back {multiple}x as often as prepaid.
28% come back after one failed attempt. 81% after three.
Tier 3 and beyond gets 42% of orders and sends back 12% of them.
On-time delivery ranged from 44% to 59% across the network.
We could lose an estimated {total} to RTO in our busiest month. {cod_pct}% of it comes from cash on delivery.
- —From cash orders
- —From prepaid orders
- —Estimated, if {shift}% move to prepaid
How we calculated this
- We used 35.8M orders shipped from 1 October to 30 November 2025, last year's festive season. Use your result to plan this year's peak season.
- In {phrase}, {cat_cod_rate}% of cash orders and {cat_pre_rate}% of prepaid orders came back. We adjust both for where you ship, then apply them to your numbers. We keep cash and prepaid separate because an average hides the gap.
- We adjust for where you ship using RTO rates by pincode tier: Metro 6.6%, Tier 1 8.1%, Tier 2 11.5%, Tier 3 and beyond 12%.
- Costs shown are order value only. Shipping, packaging and unsold stock are not included, so your real cost is likely higher.
- Customer returns after delivery are not included. We didn't have that data, so we left it out.
- Your answer on failed deliveries doesn't change the numbers. The data doesn't link it to RTO rates.
- "Something else" groups food, jewellery, gifting, pet, kids and household. Treat its benchmark as rough.
- This is an estimate from category data and your answers. It is not a measurement of your business.
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