Can I use my own rules instead of AI?

You can. Many brands have carrier commitments or business logic they need to honour, and rules based allocation is built for that. Set rules by zone, weight, cost or COD availability, put them in priority order, and we'll apply them top down on every order.

Can COD, heavy and express orders go to different carriers?

Yes. Allocation can take order value, weight, destination, payment mode and delivery priority into account. That means COD orders can go only to carriers with a good COD track record in that region, and bulky shipments can go to the carriers that handle them well.

Can I see the impact before I switch?

Yes, and we'd recommend it. Run a simulation with different allocation settings and see what happens to your cost, delivery speed and RTO before anything goes live. You can ask us for a free simulation.

AI Carrier Allocation Platform for Ecommerce

Optimize ecommerce shipping with ClickPost’s AI carrier allocation software. Select the best courier using cost, SLA, performance, and RTO data.

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4.8

22 %

Lower shipping costs

31 %

Faster deliveries

Trusted by 600+ global brands

ClickPost's AI Allocation automatically routes orders to our best-performing carriers in each region. It's like upgrading from a tricycle to a sports bike.

Anirudh Likhite

SVP Supply Chain and Procurement, Pilgrim

ClickPost eliminates guesswork in ideal
carrier allocation

Automated carrier allocation

Set your rules or use our AI to optimize allocation and free up resources.

Carrier performance insights

Move away from manual excel based carrier performance mapping.

Reduce your RTOs

Choose the right carrier automatically based on multiple parameters and recent data to increase conversions.

Choose the right allocation strategy for your
business

Performance based allocation driven by ClickPost’s AI algortithm

Leverage ClickPost’s algorithm to analyze millions of shipments.
Algorithm selects the best carrier based on speed, SLA adherence, RTO rates, and pricing.
Automate decisions and maximize delivery success.

Talk to our experts

Rules based allocation for brands with defined business logic

Define custom rules by delivery zone, weight, cost, or COD availability.
Prioritize which rules matter to your business, ClickPost applies them in order.
Automate carrier allocation to save time and money.

Talk to our experts

With ClickPost’s AI powered allocation,
let data drive smarter decisions

Predictive last mile TAT

Evaluates carriers on destination-level efficiency, not just origin and transit performance.

Simulate before you integrate

Test out different scenarios and adjust parameters to see how they impact your business metrics.

Get free simulation

Leading carriers, shopfronts, WMS, ERP, OMS

Frequently asked questions

How does AI carrier allocation decide which courier gets each order?

We look at how each of your carriers has actually been performing at that order’s destination: how fast they deliver there, how often they hit SLA, how many orders come back, and what they charge. The best overall fit gets the order. Network averages hide a lot. A carrier can be excellent in metros and struggle in tier 3 towns, and our model draws on 200B+ shipment data points to catch that difference.

Will it always pick the cheapest courier?

No, and that’s deliberate. The cheapest option on a lane is often the one with the weakest last mile. A returned COD order costs you freight both ways, plus the sale. So we balance cost against delivery success. When two carriers perform about the same, the cheaper one wins. Brands using allocation see 22% lower shipping costs.

Can carrier allocation really reduce RTO?

Yes, because a lot of RTO starts with a carrier that simply doesn’t do well in a region. Missed first attempts, thin coverage and slow reattempts all add up. We track RTO by carrier and destination and route orders away from those weak spots. For orders that still fail, failed delivery management helps you recover them before they head back to your warehouse.

Will my orders reach customers faster?

In most cases, yes. We predict each carrier’s last mile turnaround for the destination, not just origin and transit time, and send the order to whoever is likely to get there first. Brands see 31% faster deliveries. If you also use delivery date estimates, the date you show at checkout matches what your carriers can actually do.

What happens when a carrier slows down during a sale?

It gets fewer orders on the lanes where it’s slipping. Allocation runs on recent data, so you don’t have to wait for a weekly report to spot the problem and then reshuffle volume by hand in the middle of a sale. There’s more on peak planning in our Festive Readiness Hub.

How do I compare courier performance without spreadsheets?

Our carrier performance insights pull this from your own shipments, broken down by carrier and region. No more stitching together reports from each carrier’s panel every month. It also helps when you sit down to renegotiate rates, because the numbers are already in front of you.

Will it work with the carriers and systems I already use?

Most likely. We integrate with 700+ carriers across 30+ countries, so allocation runs on the carrier contracts you already have. On the systems side, we connect with Shopify, Magento and WooCommerce, and with WMS and OMS platforms like Increff, Vinculum, SAP and Capillary. The full list is on our carrier integrations page.

AI-Powered Carrier Allocation Platform for Ecommerce