How Joker & Witch cut COD RTOs by ~15%

With ClickPost’s AI carrier allocation, tracking, returns driving customer experience

"We moved to AI Carrier Allocation to route every shipment to the courier most likely to deliver it. It has lowered our logistics costs, and made the delivery experience better for customers. Overall, ClickPost has brought our COD RTO down."

Nirali Shah

Finance and Operations, Joker & Witch

Joker & Witch's key challenges with logistics operations

At close to 100,000 orders a month, manual operations at Joker & Witch were not supporting its aggressive growth journey.

Courier allocation was slow and becoming non-efficient for their growing scale
NDR managed manually by the warehouse team through reconciliations and follow-ups
Tracking meant logging into each courier's portal separately, and the data disappeared after a limited period
Returns and exchanges handled manually - from customer messages to placing exchange orders and arranging return pickups

With ClickPost: How Joker & Witch's operations changed as they scaled

ClickPost helps Joker and Witch adopt an AI first operations and fulfilment strategy. Right from pre-dispatch automations to managing delivery exceptions and automating returns.

AI Carrier Allocation to increase successful deliveries and reduce costs
NDR communication automated with feedback directly sent to courier via API
Unified tracking on a single platform for all couriers. Branded tracking to enhance customer experience
Self-serve returns portal, with rule-based automations to approve requests. Automated pickups

About the company

New-Age watch and jewellery brand offering minimal, trend- led styles at affordable prices. ₹100 crore+ revenue, 95,000+ D2C shipments a month.

Visit Website

jokerandwitch.com/

Industry

Lifestyle, Jewellery

Solutions Used

Branded Tracking Page returns NDR Chatbot