Inside the Report
India’s Festive Map Has Flipped
Discover how Bharat’s towns are quietly outpacing the metros.
The Blink-Speed Expectation
Learn how “instant” became India’s favorite delivery promise.
Festivals Within the Festival
Durga Pujo, Karwa Chauth, Deepavali — regional moments now spark national sales surges.
The New Trust Economy
India’s shoppers are paying differently, buying smarter, and returning less.
The Post-Purchase Calm
This Diwali saw faster deliveries, fewer returns, happier customers.
