How GO DESi Ships 3 Lakh Popz a Day - Without Adding Headcount with ClickPost Darwin

GO DESi sells across Quick Commerce, Modern Trade, Amazon, Flipkart, and their own website. As the brand scaled, so did the complexity of getting every order to the right place, on time.

The Problem

As GO DESi expanded its offline distribution, its shipping operation couldn't keep up. Everything was manual. Transporters wrote dockets by hand. Tracking numbers were copy-pasted into the ERP one by one. To check a shipment's status, someone had to visit each carrier portal individually.

The errors were expensive.

"The transporter would write each invoice manually - incorrect pin codes, billing address instead of shipping address, so the shipment would go to the wrong location. All these inefficiencies were costing us."  -  Akhil, Head of Operations, GO DESi.

Around 2% of shipments were being routed to the wrong locations every month, triggering rerouting costs that added up to 4–5% of per-shipment costs. The team was processing 80–90 invoices a day entirely by hand. Each shipment took a transporter 20–25 minutes to create manually. Labels ended up on wrong cartons. Rerouting costs piled up. And Proof of Delivery? Carriers stored PODs for only 30–180 days, when billing disputes came up months later, retrieving them across multiple portals was a losing battle.

The team was drowning in admin, not running logistics.

The Solution: ClickPost Darwin

GO DESi integrated ClickPost Darwin to connect their entire carrier network directly to their ERP via API, automating everything from order creation to proof of delivery.

The moment an invoice is ready, ClickPost Darwin creates the shipment, generates labels instantly, and syncs with the carrier. The transporter arrives, scans, and picks up. No manual writing. No mismatched stickers. No errors.

Tracking updates flow into the ERP in real time. WhatsApp notifications go out automatically to customers and internal stakeholders at every stage - pickup, dispatch, out for delivery, and POD. PODs are captured on delivery and tagged directly against the invoice in the ERP, making gathering info for dispute resolution a matter of minutes, not hours.

"I can, sitting here in Bangalore, generate labels for a shipment getting picked up from Delhi. Whereas otherwise I would have to have a human resource over there just to manage these operational tasks." — Akhil Suhas, Head of Operations, GO DESi

The Results

Dispatch Accuracy

• Wrong shipments: ~2% → Near zero
• Rerouting costs reduced by 5%
• Labels generated and pasted before transporter arrives - mismatched stickers eliminated

Speed & Efficiency

• Shipment creation: 20–25 mins (manual) → Automated in minutes
• 2–3 hours saved every day on dispatch operations
• 80–90 daily invoices processed automatically vs. by hand

Shipment Capacity

• Daily dispatches: 50 → 75–80 shipments per day
• Same team. 60% more shipments. No new hires.

POD & Reconciliation

• POD accuracy: 99%
• PODs auto-synced to ERP against invoice on delivery
• Billing disputes resolved in hours, not weeks

Visibility

• All carriers tracked on one platform - no more portal hopping
• Real-time updates to customers and internal teams at every stage

 "End to end, right from order creation, tracking of the shipment, and POD collection, ClickPost Darwin came in and saved us at multiple fronts. We get to analyse the data rather than preparing the data."

Akhil Suhas | Head of Operations, GO DESi