%20%20-%20Menu.svg){kind=small}
.png?width=879&height=549&name=Page%2074%20(1).png)
Generate a shipping policy for your ecommerce store.
Create a professional, legally compliant shipping policy in minutes. Covers delivery timelines, shipping costs, carrier information, order tracking, international shipping, and returns — customized for your business.
-
10+Policy sections
-
3Legal jurisdictions
-
17%Cart abandonment cut
-
₹0Cost to use
Shipping policy generator
Answer a few questions about your business — shipping destinations, delivery timelines, carriers, costs, and return rules — and we'll generate a complete, professional shipping policy ready to publish.
Your shipping policy will be generated based on the information you've provided. You can copy the plain text, download as a formatted HTML file, or download as a text file. Review and customize the generated policy before publishing.
Generate your shipping policy in three steps
No legal jargon to figure out. Answer simple questions about your shipping operations, and we'll create a policy that's clear for customers and compliant for your business.
-
1 Step 1
Tell us about your shipping
Select destinations (domestic, international, or both), delivery timelines by region, cost structure (free, flat, calculated, or tiered), carriers used, COD availability, processing time, and order cutoff times.
-
2 Step 2
Set your policies
Define return and exchange shipping rules, lost or damaged package handling, tracking process, international duties responsibility (DDP vs DDU), restricted items, and PO box / remote area policies.
-
3 Step 3
Generate & publish
Review the generated policy, customize the language, and copy formatted HTML. Paste directly into Shopify, WooCommerce, or any store's shipping policy page. Update anytime your operations change.
Why every ecommerce store needs a clear shipping policy
A shipping policy isn't just a legal page — it's a conversion tool, a support deflector, and a legal shield. Here's what a well-written policy actually moves.
-
🛒
Reduces cart abandonment
Conversion impact22% of cart abandonments happen because of unclear shipping costs and timelines (Baymard Institute). Transparent terms on product and cart pages directly reduce drop-off — brands displaying clear terms see 15–20% fewer abandonments at checkout.
Lift: 15–20% · at checkout -
💬
Cuts WISMO support load
Support efficiencyWISMO ("where is my order") tickets are the #1 support load — 40–60% of all tickets. A detailed policy stating processing time, delivery windows, and tracking instructions pre-answers most questions. Brands with detailed policies report 30–50% fewer WISMO contacts.
Cut: 30–50% · WISMO tickets -
⚖️
Legal protection
Dispute defenseIndia (Consumer Protection Act 2019), the EU (Consumer Rights Directive), and the US (FTC guidelines) all require clear pre-purchase shipping disclosures. A well-written policy is your evidence for defending chargebacks, marketplace complaints, and consumer court disputes.
Covers: IN · EU · US · jurisdictions -
⏱️
Sets realistic expectations
Review & rating impactThe #1 cause of negative reviews isn't slow shipping — it's shipping slower than expected. A policy stating "5–7 days" that delivers in 5 gets 5 stars. No policy delivering in 5 gets a complaint. Setting expectations is the cheapest satisfaction boost you can ship.
Effect: Higher · CSAT & NPS
Ten sections every shipping policy must include
A comprehensive policy covers every question a customer might have. Here's every section you need — with real-world example language you can adapt directly.
Order processing time
Time between order placement and dispatch. Include business vs calendar days, cutoff time, and any delays for custom or made-to-order items.
Domestic shipping options & timelines
Every domestic tier — standard, express, same-day — with delivery windows broken out by region (metro, Tier 1, Tier 2/3, remote).
Shipping costs & free shipping threshold
All charges, free shipping conditions, and how costs are calculated (flat, weight-based, or pin-code-calculated).
International shipping
Countries served, timelines, carriers used, and who pays customs/duties (DDP vs DDU). Items that can't ship internationally.
Order tracking
How customers track — email/SMS link, branded tracking page URL — and what to do if tracking stalls or shows no movement.
Cash on Delivery (COD)
COD availability, charges, accepted payment methods (cash, UPI, card-on-delivery), order limits, and pin code restrictions.
Shipping delays & exceptions
Peak seasons, weather events, strikes, and other force majeure scenarios — and how you'll communicate delays to the customer.
Lost, damaged, or stolen packages
Resolution path for in-transit loss, damage, or porch piracy. Reporting timeline and exact process the customer should follow.
Return & exchange shipping
Who pays return shipping, how to initiate, timelines, restocking fees. Should link out to your full Returns Policy.
Contact information
Shipping support email, phone, business hours, and response time. Legally required in most jurisdictions including India and the EU.
Shipping policy legal requirements by region
Different jurisdictions enforce different shipping disclosure rules. Here's what your policy must legally cover in India, the EU, and the US — and what failing to disclose can cost you.
-
India · CPA 2019 + E-Commerce Rules 2020
Indian compliance requirements
Total price (incl. shipping) before checkout
Estimated delivery timeline
Return and refund policy
Grievance officer contact
Country of origin (for imports)
Registered business address
Penalty ₹25,000–₹5,00,000 fines
Risk Marketplace de-listing
-
EU · Directive 2011/83/EU
Consumer Rights Directive
Delivery cost shown before order
Maximum delivery time (30 days default)
14-day cancellation right
Who pays return shipping
Trader identity and address
Cross-border additional charges must be disclosed pre-purchase
Default 30-day max delivery
-
US · FTC Mail/Internet Order Rule
FTC shipping disclosure
Ship within stated time
(or 30 days if unspecified)
Notify of delays + cancel option
Prompt refund if can't ship
State laws add layers (CA renewal law, NY delivery guarantee)
Standard a policy page is the compliance method
Shipping policy templates by business type
Different ecommerce models need different policies. Here's what to emphasize for each — the unique sections that matter, plus reference brands operating each model.
| Business type | Key focus | Unique sections | Reference brands |
|---|---|---|---|
| D2C Brand (India) | COD policy, free shipping threshold, metro vs non-metro timelines | COD terms, pin code serviceability, NDR handling | Mamaearth, boAt, Lenskart |
| Cross-Border D2C | International shipping, customs and duties, DDP vs DDU disclosure | Customs responsibility, restricted countries, currency | Snitch, NoiseFit |
| Marketplace Seller | Platform SLAs, multi-channel fulfillment differences | Platform tiers, FBA vs self-ship, channel differences | Amazon / Flipkart sellers |
| Luxury / High-Value | Signature required, insurance, white-glove handling | Insurance, adult signature, gift packaging | Tiffany, Apple Store |
| Subscription Box | Recurring ship dates, billing cycles, skip / pause options | Monthly ship dates, first-box timeline | Smytten, The Man Company |
| B2B / Wholesale | Freight, MOQ, pallet delivery, Incoterms | FOB / CIF terms, freight class, dock delivery | IndiaMART, Alibaba sellers |
| Perishable / Food | Cold chain, shelf life, narrow delivery windows | Temperature shipping, expiry disclaimers | Licious, FreshToHome |
| Print-on-Demand | Extended processing, non-returnable terms | Production + shipping combined timeline | Printo, Vistaprint |
* Use the closest match as your starting template, then layer in your specific carriers, pin code coverage, and SLAs. Marketplace sellers should additionally follow each platform's own SLA disclosures separately from the website policy.
Eight shipping policy mistakes that hurt conversion & trust
A bad policy is worse than no policy. These mistakes actively drive customers away or create legal liability — and they're the ones we see most often in audits.
Vague delivery timelines
"Ships in 3–10 days" is too vague. Specify by region: "Metro: 2–3 days, Tier 2: 4–5 days, Rest of India: 5–7 days." Vague timelines create anxiety, increase WISMO queries, and look unprofessional.
Hiding costs until checkout
The #1 cart abandonment driver. 55% of buyers who see surprise shipping costs at checkout abandon permanently. State costs on the product page or cart — never as a checkout surprise.
No COD policy (India)
40–60% of Indian ecommerce is COD. Not mentioning COD availability, charges, and pin code restrictions leaves customers guessing. State clearly: "COD available up to ₹X at eligible pin codes."
Unclear return shipping cost
Legally required in the EU and practically essential everywhere. Ambiguity leads to chargebacks and complaints. Be upfront: "Return shipping free" or "₹99 deducted from refund."
Missing duties disclosure
DDU without disclosure = customer surprised with customs bill = order refusal. The #1 cause of international returns. State: "Import duties not included, buyer's responsibility" — or offer DDP pricing.
Legal jargon nobody reads
"Force majeure notwithstanding carrier liability limitations…" — nobody parses this. Write so a 10th-grader understands every sentence. Legal compliance doesn't require legal language.
Outdated policy pages
Policy says "free above ₹499" but you changed to ₹999 months ago. Outdated policies create disputes and legal liability. Review quarterly and update whenever operations change.
Buried in footer links only
If customers can't find it, it doesn't exist. Display shipping info on product pages, cart, checkout, and footer. Use FAQ accordions on product pages for quick scanning by buyers.
Where to display your policy for maximum impact
Writing a great policy is half the battle. Placing it where customers actually see it is the other half. These are the four highest-leverage placements ranked by conversion impact.
-
1Highest impact
Product page — below "Add to Cart"
One-line summary: "Free shipping. Delivers in 3–5 days." with a link to the full policy. Highest impact placement — directly affects the purchase decision. Use an expandable accordion for details.
-
2↓ 12–18%
Cart page — above checkout
Show estimated delivery date and cost before the checkout click. "Est. delivery: Dec 15–17. Shipping: ₹49 (Free above ₹799)." Reduces checkout abandonment by 12–18% in our customer benchmarks.
-
3↓ 80% WISMO
Checkout & confirmation email
Show the delivery window at shipping method selection. In the confirmation email: processing time, ETA, tracking link, and policy link. Pre-answers ~80% of WISMO queries before they're filed.
-
4SEO + UX
FAQ page & website footer
A dedicated "Shipping & Delivery" FAQ with common questions linking to policy sections. Footer link on every page — the expected location Google crawls for shipping rich snippets.
The disclosures within a shipping policy are legally required in most jurisdictions, even if the page itself isn't named "shipping policy." India's E-Commerce Rules 2020 require pre-purchase disclosure of shipping costs, timelines, and return policies. The EU's Consumer Rights Directive (2011/83/EU) requires clear delivery cost and timeline information. The US FTC requires shipping within stated timelines or notification of delay with a cancel option. A dedicated policy page is the industry-standard way to comply with all three at once.
Ten essential sections cover most stores: (1) Order processing time, (2) Domestic shipping options with regional timelines, (3) Shipping costs and free shipping threshold, (4) International shipping, (5) Order tracking, (6) COD terms, (7) Delay handling, (8) Lost or damaged resolution, (9) Return shipping terms, (10) Contact information. Specific business types should add: customs/duties (cross-border), restricted items (food, hazmat), subscription schedules (subscription boxes), and Incoterms (B2B/wholesale).
Quarterly is the minimum review cadence. Update immediately when: shipping rates change, carriers are added or removed, new delivery regions are launched, timelines change (peak season or otherwise), COD policy changes, regulatory changes happen in any jurisdiction you serve, or before major sales (Diwali, Black Friday, EOSS). Always keep a "Last Updated" date visible at the top of the policy for transparency — it's a small detail that signals professionalism and helps you defend against "outdated terms" disputes.
Nine out of ten consumers say free shipping is the #1 online shopping incentive (Walker Sands). The standard formula is to set the threshold 15–30% above your AOV — if AOV is ₹800, set free shipping at ₹999. This nudges basket size up rather than eating margin on small orders. For high-AOV products (₹3,000+), consider free on all orders since the shipping cost is a small fraction of order value. A/B test 2–3 thresholds over 30 days each to find the sweet spot for your category — apparel and beauty often respond differently to thresholds than electronics or home goods.
There are two clean options. DDU (Delivered Duty Unpaid) means the customer pays duties on delivery — cheaper for you, but creates a 15–25% refusal rate when buyers are surprised by customs bills. DDP (Delivered Duty Paid) means you collect duties at checkout and pre-pay them — pricier upfront, but zero surprise and far higher delivery success. State extremely clearly whichever you choose. For DDU: "Import duties NOT included, collected by carrier on delivery." For DDP: "All prices include duties. No additional fees on delivery." Ambiguity here is the single biggest cause of international order disputes.
Same base policy for your owned website (Shopify, WooCommerce, Magento, custom), but marketplaces have their own SLA requirements that override yours. On Amazon FBA, Amazon controls timelines and you defer to them entirely. On Amazon FBM (self-ship), you must meet Amazon's stated SLAs even if your website policy says something different. On Flipkart, similar tier rules apply. The cleanest approach: maintain your website policy as the canonical version, and add a one-line note: "Timelines and terms may differ for orders placed on marketplaces — please refer to the marketplace's own shipping policy." Then follow each platform's requirements separately.
Six locations cover all the moments a customer needs the information: (1) Product page — one-line summary below "Add to Cart" with a link to the full policy; (2) Cart page — estimated delivery date and shipping cost above the checkout button; (3) Checkout — visible at the shipping method selection step; (4) Order confirmation email — processing time, ETA, tracking link; (5) FAQ / Help Center — searchable shipping questions; (6) Website footer — the standard location Google crawls for rich snippets. Product page and cart page have the highest measurable conversion impact.
ClickPost ensures your operations actually match your policy promises — which is where most disputes originate. Branded tracking pages reduce WISMO by 40%+ by giving customers a self-serve tracking experience aligned with the policy language. Proactive delay notifications via email, SMS, and WhatsApp pre-empt complaints before they're filed. Estimated delivery date prediction at checkout matches your stated SLAs to actual carrier performance per pin code. NDR management resolves exceptions before they become "lost package" tickets. Automated return processing matches the timelines you stated in your policy. And carrier analytics give you the actual delivery windows to write into the policy in the first place.
Make your shipping policy a reality.
Branded tracking, proactive notifications, and delivery prediction — so operations actually match the promises in your policy. Reduce WISMO by 40%+, cut NDR escalations, and keep delivery promises customers see at checkout.
-
500+Carrier integrations
-
600+Enterprise clients
-
40%+WISMO reduction
-
99.9%Uptime SLA