In the early days, only those who spent years amidst towers of books were considered wise. On the contrary, the fast-paced modern lifestyle does not allow us the luxury to spend years looking for the right information to help our ecommerce business. This is when the modern library of Internet and blogs comes in handy.
Just as it was difficult to find the right book in the early days, it is not easy to find the right blog in the elephantine library of the internet. Finding this resource to help you retain your current customer base while constantly acquiring new customers can be quite exhausting. To assist you with this, we have compiled a list of the top 10 ecommerce blogs on the internet.
1) What is an E-commerce Blog?
E-commerce blogs are like a trusted handbook. They publish information about handling one or multiple aspects of an ecommerce business. It can be either about enhancing the SEO and the reach of your website or enabling a better post-purchase experience.
These blogs are usually published by either experts of the field or by companies that have established themselves successfully in the sector. They provide these resources mostly for free to help budding entrepreneurs and brands in the sector. With this information, you can implement various marketing and growth strategies that will help you in the growth of your organization.
2) 10 Best Ecommerce Blogs
A good ecommerce blog not only advises you on how to grow and scale but also helps you in building a loyal, returning customer base. Here are some of the best ecommerce blogs that will give you the complete information you will need to create a successful ecommerce brand.
2.1) ClickPost Blog
ClickPost is a logistics intelligence software that has a detailed blog covering all topics, from establishing a better order fulfillment process to choosing the right Shopify apps and plugins. As the software is one of the best in the industry when it comes to logistics and post-purchase customer experience, you can get pivotal insights into the development of these features. The ClickPost ecommerce blog will have detailed information about various topics, including:
Shipment Tracking: You will find various methods and articles that provide valuable insights into setting up automated tracking systems for you and your customers.
Shopify Apps: The blog has detailed reviews and lists for all types of Shopify apps that you may need to use. The detailed reviews and ratings will allow you to make an informed decision.
API Integration and Tracking: The blog has published detailed guides and documentation regarding the integration process for shipping and tracking APIs.
Shipping Software Reviews: There are detailed reviews of almost every shipping software on the market by their experts including the breakdown of user reviews.
2.2) Shopify Blog
Shopify is one of the most popular storefront platforms across the globe. The aim of the Shopify platform is to make it easy for ecommerce businesses to set up their online stores and run them. To stay on this mission, Shopify maintains a detailed blog section. In this blog, the website educates its customers and the general public regarding almost every aspect of an ecommerce business. This includes building and running a Shopify/eCommerce store to improve customer and shopping experience on your platform.
2.3) BigCommerce Blog
BigCommerce is a software service for ecommerce platforms that streamlines their order creation and fulfillment processes. The service provider maintains a detailed blog section on its website as a part of its effort to educate existing and potential customers about the ins and outs of running an ecommerce store. The blog section of the software service provider covers all possible topics regarding handling order volumes through order management and platform management services.
2.4) HubSpot Marketing Blog
HubSpot is one of the most popular website builders in the market. The primary reason for HubSpot's popularity is that it makes it super easy to set up and add content to your website. To assist the growth of websites on their platforms, the HubSpot marketing blog publishes educational content. The platform even has its academy that provides certified courses on various marketing and web development functions.
2.5) WooCommerce Blog
WooCommerce is an ecommerce plugin that enables various ecommerce functionalities on your platform without having to code them. The blog covers various topics that help you set up your blog cum ecommerce store with the plugin. The blog is an excellent resource for those looking to sell self-created products online, as it shares valuable insights regarding blog marketing.
2.6) A Better Lemonade Stand
A Better Lemonade Stand is a blog and incubator platform dedicated to helping ecommerce businesses. The platform was created by an ex-Shopify employee devoted to assisting upcoming entrepreneurs to overcome the challenges they might face in the early stages. Along with the blog section, A better lemonade stand also has printed published material as well as an educational newsletter that allows you to learn and implement the latest technology trends and marketing strategies with your ecommerce platform.
2.7) My Wife Quit Her Job
MyWifeQuitHerJob.com is a blog and ecommerce store started by the popular Steve Chou. He is a social media influencer and entrepreneur featured in Forbes Inc., The New York Times, MSBC, etc. The blog is dedicated to helping solo ecommerce entrepreneurs and educating them about the optimal use of various sales channels and marketplaces. Other information mediums include podcasts, tools, and courses on how to build and grow your ecommerce sector.
2.8) Ecwid Blog
Ecwid is another storefront platform that allows you to create and host an ecommerce storefront for free through minimum effort. The platform maintains a detailed blog to enable users to grow their ecommerce platforms and scale their businesses. In the blog section, you can find information on almost all possible avenues of running an ecommerce business. The free trial of the platform, combined with the vast collection of educational blogs, makes it a perfect fit for newer companies.
ShipBob is a 3PL service provider for DTC brands. The software platforms allow for shipping and order fulfillment automation. The website's blog section focuses on educating ecommerce businesses about the importance of seamless shipping. The blog section contains detailed reviews and articles for global and local shipping carriers so that the customers can make an informed decision about their delivery partner.
ShipRocket is a shipping aggregation platform that allows you to optimize and enhance your order fulfillment process. The blog section of the platform can prove to be quite helpful for ecommerce businesses that do not have a standard fulfillment process. Not only does it educate you about the various order fulfillment processes and their advantages, but it also informs you about various measures you can take to improve your customer experience.
3) 4 Qualities of a Good Ecommerce Blog
The above list has the blogs we feel can help every type of ecommerce business. However, there can be other blogs that may have relevant information, but you may need help to determine the quality of the blogs. Here are some qualities you should look for in the blog/article to assess its quality.
3.1) Relevant Information
A long blog does not mean it will be helpful. There are a lot of articles on the internet where the publisher has included unnecessary information to meet specific SEO requirements. However, this means that sometimes irrelevant information will make its way into the article, making everything more confusing.
Readability is an essential factor if you are looking to make a certain blog or website your guidebook. You might read a confusing article once or twice, but it might become irritating and pointless in the longer run. Also, if an article has poor readability, you might misinterpret the information, which will negatively impact your platform.
3.3) Representation of Information
People will say looks don’t matter. But, at the end of the day, if a blog is pleasant to look at, you are more likely to look to visit it more often. The font's readability and graphic elements will also help you comprehend the information much better.
3.4) Scope for Interaction
A great blog provides you with information and interacts with you on some level. It may be through comments or a forum, but interactive content will help you grasp the information at a much better level. With comments, you can gauge the experience of other users, and the forum section can help you clear your doubts regarding the information discussed in the content.
Thank you for joining us in the exploration of modern-day books. Even though it is much easier to find blogs, it is much more challenging to use them properly. Once you learn how to make optimal use of the information shared in these blogs, it will become elementary to get an edge over the competition. You can acquire and retain more customers to build an ecommerce brand rather than just a business.
5.1) Why is it essential to refer to an e-commerce blog influential?
The ecommerce sector can be a difficult terrain to navigate, as a business has to handle multiple aspects from different disciplines. In such scenarios, a well-written blog article from an established organization or an expert from the field will have a significant impact.
5.2) What are the best ecommerce blogs?
If you want to improve your customer experience, shopping experience, or growth-related tips, the ClickPost blog can be a great resource. There are some excellent blogs by individuals like MyWifeQuitHerJob or A Beter Lemonade Stand that comfortably make it to the list of best ecommerce blogs.