1) Introduction
What comes to mind when you think of optimizing your returns and post-purchase strategy? A self-service returns portal that automatically enforces your returns policy? A truly hyper-personalized branded returns page that will boost your marketing and sales too? Or an excellent software that takes care of all these factors with added features?
If it's the latter, you may have already heard of Narvar or ClickPos. Both software has outstanding track records in tracking, customer communications, shipping, and returns.
For many eCommerce companies collaborating with an excellent SaaS solution translates to increased operational efficiency and ROI. In this article, we look critically at Narvar vs. ClickPost to determine each software’s capacity, service records, and attainments. This article will furnish all the details you need to make an informed investment.
2) About Narvar
Narvar is a popular returns management and post-purchase automation software. It solves issues arising with shipment tracking and returns/exchanges while focusing on notifying customers.
Narvar is based in San Mateo, California. Its motto is to drive a post-purchase movement beyond the buy button and increase customer loyalty toward a brand.
Here are some of Narvar’s well-known features:
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It extends a concierge service collaborating with 200,000 malls, retail stores, kiosks, etc., promoting self-served drop-offs and pickups.
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It estimates delivery dates and arrival times by calculating proprietary data and configuring brand rules for flexible EDDs.
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It tracks on-time order delivery to monitor delivery exceptions and informs the customers and brands.
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It designs bespoke customer experiences, delivering order notifications across multiple channels.
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It offers predictive delay alerts for shipments at the risk of missing deliveries and evaluates carrier performance by calibrating them at industry standards.
3) About ClickPost
ClickPost is a cloud-based multi-carrier shipping and returns management solution. It primarily automates shipping workflows, including carrier allocation, fetching real-time tracking updates, and streamlining returns. ClickPost has integrations with 300+ carriers, facilitating order creation and label generations for multiple shipments with them.
ClickPost also has unique insights into the Indian and U.S. eCommerce industries. Its NDR management and automated returns fit the demands of different consumer bases. Ultimately, ClickPost strives to streamline the pre-and-post-purchase phases of each shipment.
Here are some of the best-known features of ClickPost:
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It offers a data-driven carrier recommendation engine for the automatic allocation of carriers for deliveries and reverse logistics.
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It onboards with carriers within a day, driving efficiency in label generation, airway bill, and order manifest printing.
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It offers integrated tracking with real-time updates from a single dashboard, with multiple filters and statuses to manage shipments.
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It presents branded tracking with intelligent marketing tools and an OTP-based order cancellation feature to deter false delivery attempts.
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It offers an automated resolution of failed deliveries and pickups and manages cash remittances and Shopify returns.
4) A Salient Comparison between Narvar and ClickPost
Now that we understand the basic features of Narvar and ClickPost, let’s compare and contrast Narvar vs. ClickPost:
4.1) Branded Tracking Page
Narvar: Branded Tracking Page
Narvar’s shipment tracking page is quite effective. It displays the estimated delivery date to customers and milestone-based tracking updates before the shipment leaves the warehouse. The tracking pages can also be personalized and customized for your brand.
Customizations are done according to order details, customer locale, and brand identity. Besides customizations, Narvar supports post-purchase marketing, such as product recommendations.
ClickPost: Branded Tracking Page
Clickpost Tracking page also offers all of the above-mentioned features Narvar has, i.e., milestone-based tracking and brand customizations. Moreover, its tracking pages are designed to provide three more features with more excellent proficiency than Narvar’s tracking pages. These are-
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Delayed Delivery Notifications - It notifies customers instantaneously in cases of delivery delays.
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Intelligent product recommendation - A strategic method for cross-selling that promotes the sale of similar products based on the customer’s search criteria, purchase history, and wishlist items.
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Standardized delivery notifications - Personalised tracking updates sent to customers that describe the standardized milestones crossed by their order in real-time.
Winner: ClickPost
4.2) Cross-Selling During Tracking
Narvar: Cross-Selling During Tracking
Narvar offers a tracking page that can be customized with fixed recommendations. This enables your brand to promote new arrivals, discounts, and other promos, which pushes cross-sales. It also enables retailers to schedule locally-based marketing campaigns and store promotions.
ClickPost: Cross-Selling During Tracking
ClickPost also provides space for personalization on the branded tracking page. In addition to promoting new items and discounts, ClickPost’s tracking page is embedded with an intelligent product recommendation system.
These recommendations display products in accordance with previous and recent customer searches, previous purchases, preferences, and wishlists. ClickPost’s hyper-focus on individualization and personalization promotes a higher percentage of cross-sales.
Moreover, ClickPost presents flexible editing. Brands can establish their unique identity by incorporating cards and promotional schemes.
Winner: ClickPost and Narvar
4.3) Tracking Updates To Customers
Narvar: Tracking Updates To Customers
With Narvar, you can opt for one-click tracking and ensure tracking updates are automatically sent to customers.
Narvar makes use of order information collected from a widely distributed network of carriers to keep customers updated on order statuses. This process begins before shipments leave the warehouse and continue till they reach their destination.
ClickPost: Tracking Updates To Customers
ClickPost also provides the option for one-click tracking and sends automated tracking updates to customers.
However, ClickPost reformats how different carriers define their milestones into standard messages. This way, customers are never confused about the delivery milestones their order crosses when shipped by FedEx or UPS.
ClickPost also enforces real-time updates with the combined strengths of API polling and webhook integrations. In addition, it provides updates in multiple languages.
Winner: ClickPost
4.4) Returns Management
Narvar: Returns Management
Narvar provides a returns and exchanges management portal that enables customers to request and process returns. They can do so either via mail or through drop-offs.
For drop-offs and boxless returns, it has a concierge service with multiple drop-off locations in malls, pharmacies, kiosks, and carrier stores. While placing the return request, customers can state their reason for return and view the shipping fees.
Orders can be categorized based on their return/exchange eligibility. This feature is available for online, store, and wholesale purchases. It also promotes distinct RMA for high-value customers for a tailored returns experience.
ClickPost: Returns Management
ClickPost provides a comprehensive and single dashboard view for managing returns and exchanges. ClickPost’s RMA portal is equipped with an intelligent courier recommendation engine that automates courier selection based on multiple fixed and flexible rules.
It also enables eCommerce companies to create a self-service returns portal enforcing the brand’s return policies, like return window, no-return items, and exchange eligibility.
Moreover, ClickPost sends automated queries to customers returning or exchanging products to give you actionable information.
Companies can track and monitor returns and exchanges from a single dashboard with multiple filters that provide extensive visibility of status updates.
One of the most significant benefits of ClickPost is that you get access to a return exceptions management system. This automated process ensures fewer pickup and returns failures by resolving pickup exceptions with customers on time.
Winner: ClickPost and Narvar
4.5) Shipping Delay Management
Narvar: Shipping Delay Management
Narvar provides order tracking notifications for carrier delays, i.e., delays in delivery that have occurred en route. This ensures customers are well-informed about any slow deliveries.
In the case of in-flight delivery exceptions, Narvar follows a system that proactively deals with delivery exceptions before they occur by reaching out to customers quickly.
Customers are given an opportunity to enhance the overall experience following a delivery exception, usually prompting a refund or reorder.
ClickPost: Shipping Delay Management
ClickPost also sends immediate tracking notifications to customers in case of any delay or stuck shipment. Customers are also given a new estimated delivery date instantly so they can anticipate the arrival of their order.
In addition to keeping customers informed, ClickPost enables eCommerce businesses to monitor the performance of carriers carefully. In cases of delays, it identifies the root cause for stuck shipments. Carriers are also automatically notified and instructed to take remedial actions.
While enabling businesses to track delayed deliveries, brands can manually intervene to make precise, systematic changes to address them. Fewer delayed deliveries mean a lower likelihood of customers canceling orders or requesting refunds.
Winner: ClickPost
4.6) Integrated Tracking Dashboard
Narvar: Integrated Tracking Dashboard
Narvar takes visibility seriously by providing an integrated tracking dashboard that lets you monitor and track orders across all carriers. You have to input the order's tracking number to use the tracking dashboard to monitor individual shipments.
ClickPost: Integrated Tracking Dashboard
ClickPost also understands the importance of end-to-end visibility and provides a similar dashboard listing all orders with integrated carriers. Unlike Narvar’s dashboard, ClickPost’s dashboard enables you to filter shipments and search based on specified and custom parameters like carrier names, delivery status, etc.
Winner: ClickPost and Narvar
4.7) Failed Deliveries Management
Narvar: Failed Deliveries Management
Narvar provides a separate shipment update for missed deliveries to inform customers when a failed delivery occurs. However, Narvar does not provide any protocol for reducing or addressing failed and missed deliveries.
ClickPost: Failed Deliveries Management
ClickPost offers a feature with AI-driven protocols for failed delivery management that is entirely automated.
When a failed delivery is notified, the reason for that is noted, and an issue-specific query is shared with customers to get their input. These inputs are fed back to the carriers, reducing the time and effort required to address the next delivery attempt.
With this new information, delivery agents are more likely to successfully deliver the order, thereby reducing RTO% from failed deliveries.
Winner: ClickPost
4.8) Shipping Rates
Narvar: Shipping Rates
Narvar does not provide discounted shipping rates.
ClickPost: Shipping Rates
ClickPost does not provide shipping rates but tracks SLA (Service Level Agreement) terms so you can negotiate more cost-effective rates with carriers.
4.9) Analytics
Narvar: Analytics
Narvar offers a self-service analytics hub. It measures performance, monitors assets, and reviews customer feedback to improve the post-purchase experience.
ClickPost: Analytics
ClickPost provides a self-service hub for analytics that is highly interactive and enables you to customize reports from an exhaustive set of parameters and time frames.
Winner: ClickPost
4.10) Delivery Date Prediction
Narvar: Delivery Date Prediction
Narvar estimates the delivery date (EDD) based on the performance of the carrier selected for delivery. The delivery date is then displayed on the branded tracking page so customers can await its arrival.
ClickPost: Delivery Date Prediction
ClickPost uses API integrations to predict an estimated delivery date as soon as a customer enters their address details on your product pages.
It calculates EDD based on customer locations and previous carrier performances to determine the optimal arrival date.
This information is then displayed to customers prior to checkout so they can make an informed decision based on the predicted delivery date.
Winner: ClickPost and Narvar
4.11) Multi-Carrier Integration
Narvar: Multi-Carrier Integration
Narvar offers a platform for multi-carrier integration that is designed for enterprise-grade eCommerce software.
ClickPost: Multi-Carrier Integration
ClickPost also offers an exhaustive multi-carrier integration platform with a multitude of carriers, much like Narvar. Currently, it is integrated with 300 global and regional carriers.
Unlike Narvar, with ClickPost you can integrate with any carrier you choose, even those that were not listed. ClickPost has a dedicated tech support team that offers the fastest integration with new carriers and onboarding them within a day.
Winner: ClickPost
5) Conclusion
We aimed to provide critical insight into the attainments and gaps in Narvar and ClickPost. While both the software work towards improving the post-purchase customer experience and satisfaction, they have different bandwidths of operation. We hope that any retailer curious about Narvar vs. ClickPost will find this article useful in enhancing their understanding.
6) FAQs
6.1) What is the major benefit of using ClickPost?
ClickPost helps in automating the shipping and returns processes, including carrier allocation, determining carrier serviceability, and processing return requests. Its API infrastructure enables multiple functionalities like order creation, tracking, fetching shipping rates, enabling WhatsApp optin, and many more services.
6.2) What is the major benefit of using Narvar?
Enterprises with significant return volume will benefit from Narvar’s wide network of pickup and drop-off locations. They can also facilitate the return of store-bought items online.