Indian E-commerce Hits Top Gear: Fast, Scaled, and Under Control
What 635 million orders reveal about the year speed became a system
Six Insights That Defined 2025
E-commerce's IPO Moment
From potential to performance—the year Indian e-commerce went mainstream and market-ready.
From Sale Days to Everyday Habit
13.5% YoY growth powered by GST 2.0 and the festive surge that never stopped.
AI Democratizes Speed
Tier 3 deliveries became 29% faster—the smartest playbook scaled outward, not upward.
The Year Things Stopped Breaking
On-time deliveries jumped to 36%. Fewer issues, better predictions, and systems that finally work.
The Numbers Behind India's E-commerce Maturity
635.22M
+
Orders analysed from January 2024 to November 2025
29
%
Tier 3 grew 4× faster than Tier 1
36
%
On-time delivery rate—up from 28% in 2024
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