About RouteMobile
Route Mobile is a publicly listed, Mumbai-based CPaaS (Communication Platform as a Service) solution provider. They stepped into the digital landscape in 2004 to offer cloud-based communication services to OTT (Over-the-top) platforms, mobile network operators, and e-commerce ventures.
Their multitude of product offerings supports data exchange between businesses and customers. Route Mobile’s proprietary products include Standard Messaging, Enhanced Business Messaging, and Identity & Verification. These are sub-divided further into individual informational exchange solutions.
A2P (Application-to-person) messaging is the first feature of the Standard Messaging product. It drives valuable person-to-software interaction via SMS (Short Message Service) and MMS (Multimedia Messaging Service). Application-to-person exchanges are meant for alert transmission and sending notifications to target customers with advertisements.
The 2-way messaging service allows senders to maintain back-and-forth conversations with the receiver. It is an interactive process between two parties who send messages to each other through SMS and social media applications. Not only does it help you perform real-time communication with customers at a personal level, but also improves customer retention rates.
You can explore the RCS business messaging (RBM) solution under the Enhanced Business Messaging product. As the name suggests, RCS stands for Rich Communication Services, a visually prominent communication format. It is a way to rethink messaging practices and send customers more than just updates.
Viber Messaging can assist you in visually constructing messages with rich media. Its versatile messaging medium promotes high-end business communication and takes it to the next level. For example, one can include special symbols, images, emojis, and buttons in the to-and-fro communication process. With its chatbot functionalities, merchants can retain global audiences and connect with them anytime and from anywhere.
Apart from communication services, Route Mobile has a strong presence in the Hospitality, BFSI, Telecommunications, Healthcare, and E-Commerce sectors. Network providers combat fraudulent activities and threats with their firewall aid. Not too long ago, the CPaaS company adopted UCaaS (Unified Communications as a Service) technology to pave its way beyond blockchain. Their goal-oriented AI (Artificial Intelligence) and ML (Machine Learning) Route Guard solution contains advanced security measures to prevent phishing and spamming attacks.
Tech companies and system integrators may feel free to check out their partnership program to explore Technology tie-ups, Service-based tie-ups, and Referral-based tie-ups. The CRM platforms they offer are - Salesforce, Zoho, Zendesk Sell, LeadSquared, Freshworks, and Hubspot. Businesses can go live with ClickPost’s Route Mobile tracking API and start updating customers in real time.
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