How Aditya Birla Fashion runs 20+ brands with ClickPost’s unified logsitics intelligence

ABFRL's key challenges with logistics operations

ABFRL faced significant challenges in delivering online orders flawlessly within its omnichannel strategy.

1. Less accurate delivery date promises
2. Onboard and integrate each new carrier separately, then commit before knowing performance
3. Each carrier reported failed attempts and delivery events in its own format
4. Non systematic failed delivery recovery flows
5. Returns handled through a basic return API
6. The same doorstep questions asked regardless of return reason

With ClickPost: How ABFRL's operations changed as they scaled

ClickPost provides powerful, AI-first logistics automations that support 20+ brands from ABFRL, including Van Heusen, Allen Solly & Louis Philippe. These help increase customer satisfaction and maintain operational excellence. 

• Accurate delivery date promises on PDP and throughout tracking
• API integration with any carrier, enables experiments to see how it performs first
• Unified statuses for tracking, delivery exceptions across every carrier
• Automated NDR journeys with customer feedback passed straight to the carrier
• Full returns management, with flagged reasons like a wrong item dispatched held for manual approval
• Doorstep QC questions tailored to each return reason (tag intact for size and fit, brand match for wrong item)