1) About EasyShip
EasyShip is a shipping platform that allows ecommerce businesses to ship with renowned carriers across the globe at discounted prices. The cloud-based platform claims to provide up to 91% discounts on shipping rates from multiple carriers. With its pre-negotiated rates from carriers like UPS, USPS, FedEx, etc., a shipping platform is an ideal option for those looking to cut down their shipping rates. These rates can be easily accessed through the integrated shipping dashboard that has been developed for an efficient order management system.
You can even insure your shipments with the platform. The tracking services and the branding suite of the software may be essential, but they will elevate the shopping and shipping experience for your customers. EasyShip has a real-time shipping rate plugin that will enable you to display these shipping rates to your customer. This will empower the customer to choose the shipping and help you enhance your conversion rates and shopping experience. The platform even provides assistance regarding customs paperwork for a more seamless global fulfillment.
Some of the prominent features of EasyShip are:
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Discounted shipping rates from renowned carriers like USPS, UPS, FedEx, etc.
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Unified Shipping dashboard for easier order management
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Simplified cross-border logistics with customs assistance
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Real-time display of shipping rates on the checkout page
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Seamless tracking with branding suite for a better post-purchase experience
2) About ClickPost
ClickPost is an industry-leading post-purchase experience management platform with multi-carrier aggregation with over 300+ carriers. This elaborate carrier library comes with a carrier allocation engine that allows you to set up custom rules according to your preference. The engine checks the carrier’s performance history and chooses according to your preferences. This automatic carrier selection can be enabled for the forward and reverse shipping process. The seamless returns process and the automated NDR protocol of the software provide you with a more hands-off order management process.
The platform focuses on elevating the post-purchase experience on your platform through various features. The white-labeled branded tracking page will offer your customers automated updates about their orders alongside personalized product recommendations. You can also improve customer communication by automating notifications and messages at various milestones in the order’s journey. Along with this, the platform has a unified dashboard that can be used for efficient order management and customer resolution.
Some of the prominent features of ClickPost are:
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Allows you to automate the carrier allocation process with over 300 carriers.
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Build a branded tracking page with cross-selling capabilities.
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Improve returns experience with automated exception handling
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Reduce RTO percentage through NDR management
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Notify customers over multiple communication channels
3.1) Branded Tracking Page
EasyShip: Branded Tracking Page
EasyShip gives businesses access to a host-dedicated tracking page that displays the latest delivery status of the order, as well as other relevant order details. In addition to that, space is provided for displaying a discount, offer, or sale to promote your brand.
ClickPost: Branded Tracking Page
ClickPost also offers a dedicated branding page with milestone-based tracking updates, order details, and estimated delivery dates. Multiple spaces are provided for brand promotional displays.
ClickPost’s branded tracking page comes with a few other fruitful features:
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Delay Notifications - Automated notifications are sent to customers as soon as a delay in delivery is updated on the tracking page.
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Smart Product Suggestions - Product recommendations displayed on ClickPost’s branded tracking page are selected intelligently based on customer preferences.
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Standardized Delivery Milestones - All milestones crossed and updated on the branded tracking page are standardized to ensure complete transparency.
Winner: ClickPost
3.2) Cross-Selling During Tracking
EasyShip: Cross-Selling During Tracking
EasyShip has a branded tracking page on which discounts and promos can be displayed to customers. This works towards increasing cross-sales while customers are tracking their orders.
ClickPost: Cross-Selling During Tracking
ClickPost provides a branded tracking page that can be tailored to your business preferences and display multiple promotional materials.
ClickPost makes use of AI and machine learning to provide intelligent product recommendations. This means the products displayed for sale are selected based on the customer’s purchases, thereby pushing greater cross-sales.
Winner: ClickPost
3.3) Tracking Updates To Customers
EasyShip: Tracking Updates To Customers
EasyShip enables businesses to send tracking notifications to customers that display order details like order ID number, delivery status, and brand information like logos and contact information.
ClickPost: Tracking Updates To Customers
ClickPost provides facilities to automate the sending of tracking updates to customers. These notifications display order details, delivery statuses, and estimated delivery dates. These notifications are available in multiple languages to meet global requirements.
What sets ClickPost apart is the speed at which tracking notifications are sent. Using dual API integrations, ClickPost receives real-time updates and sends them to customers.
Winner: ClickPost
3.4) Returns Management
EasyShip: Returns Management
EasyShip provides a simple portal for fast returns management. Return labels are generated and can automatically be shared with customers through this portal.
ClickPost: Returns Management
ClickPost provides a dedicated portal for returns management which is entirely exhaustive and enables more effective monitoring of exchange and return requests.
The portal provided by ClickPost can be fully customized as per business requirements. With the help of a multitude of reverse logistics partners, ClickPost enables the automated allocation of carriers for returns.
Furthermore, this portal enables ClickPost to help companies with exception management, whether it is return, pickup, or exchange exceptions.
Winner: ClickPost
3.5) Shipping Delay Management
EasyShip: Shipping Delay Management
EasyShip sends tracking update notifications to customers in case a delay has been discovered so that customers are aware of the delay in delivery.
ClickPost: Shipping Delay Management
ClickPost sends automated tracking updates to customers in case of stuck shipments or displays. To ensure customers remain excited about the arrival of their order, the new estimated delivery date is displayed in this notification.
Using data on carrier performance and delivery operations, ClickPost addresses real-time delays. Carriers are notified automatically of the delay and given instructions for resolution. The end goal is to reduce the total number of delays in any given time frame.
Winner: ClickPost
3.6) Integrated Tracking Dashboard
EasyShip: Integrated Tracking Dashboard
EasyShip provides an integrated tracking dashboard where all orders across multiple carriers can be monitored. This dashboard enables businesses to customize their shipping process to automate specific procedures.
ClickPost: Integrated Tracking Dashboard
ClickPost provides a similar integrated dashboard that enables orders to be monitored alongside their delivery status. Order statuses are automatically updated here; accordingly, automated responses to various statuses can be configured.
Winner: ClickPost and EasyShip
3.7) Failed Deliveries Management
EasyShip: Failed Deliveries Management
EasyShip is updated when a failed delivery occurs and automatically notifies the same to the customer. This way, the customer can be informed and potentially reschedule the next delivery or know when the second delivery attempt will occur.
ClickPost: Failed Deliveries Management
ClickPost also provides a system that automatically updates customers when a failed delivery happens. The ClickPost NDR management system goes a step further regarding failed delivery management.
After a failed delivery has been notified, it is categorized based on the cause of the failed delivery (e.g., incorrect address/phone number). Customers are sent automated queries requesting the required information. This information is then pushed to carriers and delivery agents.
This method increases the likelihood of converting a failed delivery into a successful one. RTO percentage can be reduced drastically through this system.
Winner: ClickPost
3.8) Shipping Rates
EasyShip: Shipping Rates
EasyShip provides discounted and real-time shipping rates at checkout to increase conversion.
ClickPost: Shipping Rates
ClickPost does not provide shipping rates and encourages independent rates to be negotiated with carriers. SLA terms decided can then be monitored through ClickPost, enabling you to maintain control.
Winner: ClickPost and EasyShip
3.9) Analytics
EasyShip: Analytics
EasyShip provides analytics reports in accordance with data gathered by monitoring carrier performance, shipments, delivery operations, and overall post-purchase customer experience.
ClickPost: Analytics
ClickPost provides a exhaustive logistics analytics dashboard through which reports are created and shared with businesses. These reports can be customized to monitor specific metrics of your choice so you can receive actionable insights to optimize shipping operations and post-purchase customer experience.
Winner: ClickPost and EasyShip
3.10) Delivery Date Prediction
EasyShip: Delivery Date Prediction
EasyShip is equipped to carry out calculations to determine the estimated delivery dates for orders at the time when they are being placed. This EDD is displayed in the email tracking notifications and on the branded tracking page.
ClickPost: Delivery Date Prediction
ClickPost uses multiple metrics, like carrier performance and RTO%, as well as multiple tech solutions, like AI/ML, to predict the estimated delivery date. This system of prediction promotes greater accuracy.
As soon as a customer inputs their delivery pin code on the ecommerce website, the EDD is calculated and displayed on the product page before checkout. It is then displayed again on the branded tracking page and in notifications.
Winner: ClickPost
3.11) Multi-Carrier Integration
EasyShip: Multi-Carrier Integration
EasyShip is a platform that enables a high volume of multi-carrier integrations. It is partnered with a wide range of carriers as well as other major ecommerce partner platforms like virtual storefronts, ERP, etc.
ClickPost: Multi-Carrier Integration
ClickPost also provides a platform that enables direct multi-carrier integration. In addition to the 150+ carriers currently partnered, ClickPost allows new carriers to be integrated quickly as well. This is alongside integrations with other ecommerce partners like WMS, ERP, and storefronts.
The main advantage of ClickPost is that integrations are done at the fastest speeds for both existing and current carriers. This enables you to go live with the carrier of your choice within just 24 hours.
Winner: ClickPost
4) Conclusion
The ecommerce fulfillment process is one of the most vital parts of your ecommerce platform. Providing and managing such an essential aspect of your business cannot be done alone. That is why it becomes crucial to take assistance from software like EasyShip and ClickPost that enable a seamless shipping and post-purchase experience.
When it comes to choosing between these two or any other platforms for that matter, you should look at the above analysis. Our review will show that ClickPost will be the ideal choice in most situations. The platform has quality features that work with large order volumes with reliable tracking and shipping APIs.
5) FAQs
5.1) Which offers better shipping between EasyShip and ClickPost?
EasyShip and ClickPost are shipping management platforms that offer multi-carrier aggregation to make it easier for ecommerce businesses. EasyShip focuses on providing affordable and cheap shipping options to its customers. It can provide up to 91% discounts on shipping costs from some carriers. On the other hand, ClickPost has a more extensive carrier library, allowing for more seamless domestic and international deliveries. It provides a carrier allocation engine and other features that help you build a more quality shipping process.
5.2) Can I create a branded tracking page with EasyShip or ClickPost?
EasyShip and ClickPost have a branding suite. Under these services, the platforms allow you to create a branded tracking page. EasyShip allows you to create a branded tracking that displays the tracking information and the latest updates from the carriers. ClickPost takes it one step further with Push/Pull webhooks. This means the software requests more regular updates from the carrier, and your customers get real-time information about their shipments. Along with that, you can also enable intelligent product recommendations on the tracking page to enable cross-selling abilities for your platform.