How PlatinumRx Reduced RTOs by 33% with Performance-Based Allocation

"The need to manually update courier-lane mappings has been completely eliminated. Once the rules are set, performance based allocation handles the rest. It picks the right courier every time based on real performance." - Abhishek Jain, Head of Supply Chain Ops, PlatinumRx

Growing Fast, But Courier Ops Couldn't Keep Up

As PlatinumRx scaled and added more 3PL partners to improve coverage and delivery speeds, their courier allocation process couldn't keep up. Lane-to-carrier mappings were hardcoded. Straightforward when they had one fulfillment center, but increasingly difficult to maintain as their network grew. Carrier performance would drift between manual review cycles, and there was no mechanism to dynamically route orders to better-performing partners. Every update required someone to go in, reassess, and remap. It was slow, reactive, and left delivery TATs exposed to carrier inconsistency.

Faster TAT and automated ops with ClickPost’s performance-based allocation

PlatinumRx implemented ClickPost's Performance-Based Allocation (PBA) across their logistics network now spanning 3 fulfillment centers in Delhi, Bengaluru, and Mumbai. PBA dynamically selects the best-performing carrier from an eligible pool for each lane and speed tier. It factors in real-time delivery rates, RTO%, EDD adherence and NDR to delivered ratio. Instead of hardcoded rules, the team now sets allocation logic once and lets PBA continuously optimize carrier selection based on live performance signals. No manual overrides or reactive remapping.

Key results with intelligent automations

• 33% reduction in RTO rate
• Faster delivery TATs across lanes, with carriers selected based on actual speed performance
• Zero manual courier-lane mapping updates needed post-implementation