Top 15 Best eCommerce Companies in India [2025]

Introduction

The rise of digital commerce in India has transformed everything from offline to online. It massively changed the shopping habits of Indian citizens. The transition increased product demands and enabled shoppers to make bold purchase decisions online. Also, brands began focusing on faster order fulfilments to stay on the same page with their customers.

The Indian e-commerce sector quickly became an online shopping nexus. It saw several international brands grow and cater to Indian buyers. Marketplaces like Amazon and eBay, akin to Walmart, found massive audiences here. Local entrepreneurs were given a unique chance to showcase their unique range of products in the form of startups. The rise of online retail and online fashion gave way to lifestyle products, beauty products, home essentials, and even healthcare items becoming easily available via online stores.

With the help of tools like sales channels (eg: Magento) and payment gateways (like PayPal), strategic partnerships, and digital marketing, even small businesses have been able to expand their reach across the country. In this article, we will explore the top e-commerce companies in India and how they contributed to exposing India to the world. 

Let us get started!

What is an eCommerce platform?

An eCommerce platform sells products and services online. They use the Internet to connect with customers, manage products, and facilitate transactions. E-commerce sites include small, medium, and large businesses with a collection of brand outputs. There are four types of e-commerce companies:

Top 15 ECommerce Companies in India (2025)

Apart from being the largest world population, India is an ecommerce epicenter. Here are the top 15 e-commerce companies that cater to Indian audiences and strengthen their footing in the country.

1. Amazon India

Amazon is a US-based multinational ecommerce company. It is one of the largest e-commerce brands fulfilling the shopping needs of millions of Indians. More than 65 million Indians are currently subscribers of Amazon Prime. Its flagship Amazon Web Services (AWS) platform has invested over 1,05,600 crores in the nation's cloud infrastructure.

• Founded In: Amazon was founded on 5th July 1994, in Washington, USA.
• Founders: Jeff Bezos
• Headquarters: Seattle, Washington, USA.

2. Flipkart

Flipkart is one of the top 10 e-commerce companies in India. It is a marketplace for electronics, apparel, furniture, and other products. Flipkart delivers to 1000+ cities across the nation. Based on insights from the business intelligence platform Tofler, Flipkart witnessed a significant revenue increase of 26% (70,844 crore INR) in 2024.

• Founded In: Flipkart came into existence in October 2007 in Bengaluru.
• Founders: Binny Bansal, Sachin Bansal
• Headquarters: Bengaluru, India

3. Nykaa

Nykaa is an online business that sells beauty and wellness products. It is one of the leading e-commerce websites in India for fashionistas. Customers can shop for cosmetics, skincare, bath products, soaps, and shampoos to complement their style. Nykaa's mobile app enables you to access 100+ stores and offers products from 4500+ brands. It’s well known for offering a phenomenal user experience.

• Founded in: Aril, 2012
• Founders: Falguni Nayar
• Headquarters: Mumbai, India

4. IndiaMART

As India’s largest B2B marketplace, IndiaMART bridges the gap between suppliers and buyers. It provides a platform for SMEs (Small & Medium Enterprises) and big businesses to sell products. Suppliers can offer their services on the platform, increase brand credibility, and rope in more leads.

• Founded in: It was founded in 1996
• Founders: Dinesh Agarwal, Brijesh Agarwal
• Headquarters: Noida

5. Meesho

Meesho is one of the top 10 e-commerce companies in India. It connects sellers, buyers, and resellers and makes e-commerce available to Indian audiences. It is known for selling kitchen items, cosmetics, apparel, and other products. The platform allows you to list products, opt for low shipping rates, and start receiving payments within a week.

• Founded in: Meesho was founded in 2015
• Founders: Visit Aatrey, Sanjeev Barnwal
• Headquarters: Bengaluru, India

6. FirstCry

FirstCry is a premier ecommerce retailer that focuses on children and baby products. It sells everything from infant accessories to baby diapers and school supplies. On its website and mobile app, FirstCry offers discounts to customers and coupons to new buyers. It has more than 900 stores.

• Founded in: FirstCry was founded in 2010
• Founders: Amitava Saha, Supam Maheshwari
• Headquarters: Pune, Maharashtra

7. AJIO

AJIO is a fashion and lifestyle retailer, a part of Reliance Retail, and one of the go-to eCommerce platforms in India. Ajio offers a collection of exclusive brands and an indie collection from Indian artisans. It also hosts homegrown brands at affordable prices. Customers can use several payment options to pay for their purchases.

• Founded in: AJIO was founded in 2016
• Founders: Mukesh Ambani, Nair Vineeth
• Headquarters: Bengaluru, Karnataka

8. Snapdeal

Snapdeal is a one-stop shop for value-priced merchandise and quality products. The two types of customers on Snapdeal are SMEs and online shoppers. Snapdeal has a sizable logistics network that covers over 96% of pin codes & targets middle-class audiences in India.

• Founded in: Snapdeal came into existence in 2010
• Founders: Rohit Bansal, Kunal Bahl
• Headquarters: Ne Delhi, India

9. Myntra

When it comes to fashion and lifestyle, Indians open the Myntra app on their smartphones. It is the largest e-commerce store with thousands of products for men, women, and kids. The platform sells footwear, apparel, home accessories, and personal care products. Myntra uses an omnichannel system that connects you with 4500+ stores.

• Founded in: It was founded in 2007
• Founders: Mukesh Bansal, Vineet Saxena, and Ashutosh Lawania
• Headquarters: Bengaluru, Karnataka

10. Purplle

Purplle is an e-commerce platform that sells products from more than 1000 brands to online and offline customers. It has brands like Good Vibes, FACES CANADA, and Carmesi in the Indian market. Plus, it has more than 6000 offline touchpoints and 8 exclusive stores.

• Founded in: It was founded in 2011
• Founders: Rahul Dash, Manish Taneja
• Headquarters: Mumbai, India

11. Pepperfry

Pepperfry is one of the major eCommerce Companies in India. It is known for selling home decor and furniture. The e-commerce company has 43 studios of its own and 142 studios under its franchise model. It has a logistics network that reaches 500+ cities. Customers shop for Sofas, Lamps, Appliances, and Coffee tables, and allow you to customize them.

• Founded in: It was founded in July, 2011
• Founders: Ambareesh Murty, Ashish Shah
• Headquarters: Mumbai

12. Lenskart

Lenskart is a multinational company that sells eyewear to Indians. It is one of the fastest-growing companies in the country. Thousands of customers depend on its precision in manufacturing high-quality glasses. Lenskart has more than 1400 stores and a Home Eye Check-up service for customers. The service allows customers to get their eyes checked from the comfort of their homes.

• Founded in: Lenskart was founded in 2010
• Founders: Peyush Bansal
• Headquarters: Faridabad, Delhi, India

13. Tata CLiQ

Tata CLiQ is a flagship e-commerce company launched by the Tata Group to cater to the Indian audience and their fashion and lifestyle needs. Customers can shop products in the footwear, beauty, fashion, and accessories categories on their Tata CLiQ app. The platform has an omnichannel marketplace model for customers to receive their products quickly and conveniently.

• Founded in: It was founded in May 2016
• Founders: Gopal Asthana, Ratan Tata
• Headquarters: Mumbai, India

14. ShopClues

ShopClues is an Indian e-commerce company. Its online platform is a home for various products. The selection includes kitchen & dining, headphones, refurbished mobile phones, women’s fashion and more. The platform helped several merchants sell their brand outputs and offer them an excellent shopping experience.

• Founded in: ShopClues was founded in July 2011
• Founders: Sandeep Aggarwal, Radhika Aggarwal and Sanjay Sethi
• Headquarters: Gurugram, India

15. JioMart

JioMart is a favorite online marketplace for Indian shoppers. It is one of the top e-commerce companies in India. This e-commerce platform offers an extensive array of products across several categories. It is a collaboration between Reliance Industries and Facebook. JioMart users can shop directly from JioMart on their WhatsApp chat and make payments directly from the communication platform.

• Founded in: JioMart was founded in 2019
• Founders: Mukesh Ambani
• Headquarters: Navi Mumbai, Maharashtra, India

Key Trends Shaping the Future of Ecommerce in India

The Indian e-commerce industry has significantly grown every year. Its future looks promising as more brands participate in its flourishing online market. Here are the key trends shaping e-commerce in India -

1. Massive Market Growth

According to the India Brand Equity Foundation (IBEF), the substantial Indian e-commerce market will expand massively. It is projected to reach $325 billion by 2030. Plus, third-party logistics companies are anticipated to handle 17 billion shipments in the next seven years.

2. Mobile Commerce (M-Commerce)

With great advancements in ecommerce, more retailers will continue to implement mobile-first designs using tools such as an online catalog maker. They will shift to augmented reality, mobile-friendly payment methods, and features to drive more audience engagement. Through M-commerce, brands can also create personalized shopping and shipping experiences for customers.

3. Social Commerce Boom

Retailers have found ways to sell directly to customers spending hours on the Internet. They use different formats to cater to the growing demand for online goods in India. A Sequoia and Bain & Company report indicates that the social commerce market is likely to reach $70 billion by 2030. It means that consumer demand will be supported by trust, connection, and convenience.

4. Rural Market Expansion

India’s rural market has contributed to the overall growth of e-commerce. It has added to the increasing number of internet users and employment opportunities. A report by ClickPost suggested that during Diwali 2024, the online sales came in from Tier I and Tier 2 cities. It indicates that the future of Indian e-commerce will get more numbers from rural and regional markets.

5. Artificial Intelligence (AI) and Automation

AI (Artificial intelligence) and automation will certainly take Indian e-commerce forward. By remaining relevant to industries, they will help brands identify customers’ needs and their behavior through predictive analytics. With logistics automation, businesses can cater to audiences faster and more efficiently. The technology can reduce delivery times, inform customers about their orders, and keep them happy.

5. Voice and Visual Search

Brands are adapting to voice and visual search offerings to make shopping easy and more convenient. Customers are beginning to use voice-integrated devices to search for products. This way, they can multitask and purchase goods while doing other things. Voice and visual search helps customers verify and look at the product before they buy it. Also, disabled users with visual and mobility challenges can immensely benefit from this technology.

6. Direct-to-Consumer (D2C) Growth

Direct-to-consumer (D2C) is an e-commerce business model that allows businesses to sell directly to consumers. D2C businesses are making a real difference in the Indian e-commerce ecosystem with their reach to local markets and hitting regional touchpoints. The D2C market is expected to grow without the involvement of intermediaries and taking up customer preferences on their own.

Related read: Top 15 D2C Brands in India

7. Logistics and Last-Mile Delivery

Logistics and last-mile delivery are vital organs of e-commerce in India. Capable last-mile delivery partners and logistics providers cater to urgent customer needs through on-time delivery fulfillment. To achieve efficiency, brands use drones, intelligent tracking systems, electric vehicles, and augmented reality. With such advanced tech, the Indian e-commerce industry can look forward to game-changing results.

Related read: Last Mile Delivery Solutions: A Comprehensive Guide [2025]

8. Sustainability in E-Commerce

Businesses also focus on environmentally friendly measures and sustainability. For example, e-commerce companies are on a mission to reduce carbon footprints with their business efforts. They take steps to promote sustainable materials, reduce packaging waste, and use renewable energy to run warehouses and factories.

9. Buy Now, Pay Later (BNPL)

The Buy Now, Pay Later (BNPL) concept works wonders for e-commerce companies. Merchants are helping customers make sensible choices while making purchase decisions. It is helping more buyers become flexible and take control of their finances. This e-commerce solution is converting new customers into repeat buyers. BNPL will increase sales rapidly and allow customers to pay comfortably with installments, helping brands gain more sales.

6 Major Challenges Faced by Ecommerce Industry in India

The e-commerce industry in India has grown exponentially in recent years so has its challenges. Businesses continue to fight these obstacles to run their business operations smoothly. Here are the 7 major challenges faced by the Indian e-commerce industry:

1. Logistics and Supply Chain Infrastructure

E-commerce brands selling products on multiple online marketplaces and offline stores may face challenges with shipping. Handling a large number of shipments without a concrete logistics infrastructure is not only a time-consuming process but also unfavorable across more than one sales channel. Businesses require capable software and tech to manage inventory, offer real-time tracking updates, and streamline supply chain operations from start to finish.

Related read: Top 30 Supply Chain Statistics for Leaders

2. High Return Rates

High return rates are a strenuous affair in the Indian e-commerce ecosystem. They can have a negative impact on businesses and the venture might end up incurring losses with more product returns. According to Gokwik, the average RTO rate for online merchants in India can be 20–25% or may go up to 40% depending on the location, brand, and products.

3. Cash on Delivery (COD) Dependence

Cash on delivery (COD) is another known challenge to e-commerce merchants in the country. CODs mostly fail due to the customer’s last-minute change of mind or unwillingness to pay cash upfront. Also, handling large amounts of cash can be difficult as it can increase the risk of loss or theft. 

Related read: Top 12 Cash on Delivery (COD) Courier Services in India

4. Regulatory and Compliance Issues

Running an e-commerce business is no easy feat in India. Companies can face legal issues for not meeting regulations and compliances. They can face risk from unauthorized resellers, for not meeting taxation prerequisites, product liability, and for staying unlicensed. Also, there is GST, data protection laws, and cyber law diligence to be adhered to. 

5. Payment Frauds and Data Security

With a sizable e-commerce customer base, India is prone to payment fraud and data security breaches. E-commerce businesses are constantly on the verge of receiving fraudulent emails, and fake messages and facing phishing attacks. This is a significant challenge that falls upon every online brand whether small or large. However, AI and ML can help detect unusual activity and prevent ecommerce fraud.

6. Rural Market Penetration

In India, it is easier to reach metro city audiences but the real challenge lies in penetrating the rural market. That is because of several factors like poor infrastructure in rural areas, causing longer delivery times and higher delivery costs. Rural customers may face difficulty in understanding English on the brand’s website and may only prefer COD. Rural India remains untapped due to its remote locations and lack of connectivity.

Final Word

The future of the Indian e-commerce market shows great potential with blooming businesses and existing enterprises maturing with massive customer bases. In the current landscape, businesses are maximizing their efforts to understand customers’ pain points and aligning their goals with AI and ML. The Indian e-commerce industry is rapidly evolving and is set to become the second-largest market in the world by 2034.

This article covers the top e-commerce companies in India, the factors driving industry growth, and the obstacles they face. Though there are numerous hurdles in the commerce journey, these businesses kept their eye on the prize - i.e., offering oodles of customer satisfaction. By embracing new prospects and fostering innovation, Indian businesses can take huge leaps in driving the e-commerce market forward.