10 B2B Marketplaces for Finding Buyers in 2025

Introduction

While consumer-facing ecommerce platforms get most of the spotlight, it is the B2B marketplace that powers the foundation of the global supply chain. These B2B marketplaces are digital ecosystems where businesses buy and sell goods and services in bulk, manage long-term supplier relationships, and drive serious revenue. In fact, some of the most impactful innovations in ecommerce are happening quietly in these business-to-business marketplaces. With the rise of digital platforms, the way companies procure products and services has evolved rapidly, especially in the United States.

The landscape is shifting fast. Today’s thriving B2B marketplace is more than a listing site; it is a fully integrated sales channel that allows businesses to conduct business securely, test new product lines, tap into international buyers, and optimize fulfillment at scale. As ecommerce marketplace models mature, both buyers and sellers are seeing the benefits of a central, secure platform for all transactions. However, like every ecosystem, there are also challenges to navigate. Understanding the opportunities and risks of the B2B ecommerce boom is essential for business growth.

Let's get started to understand the dynamics of these global marketplaces where businesses sell products to other businesses and how these marketplaces operate.

Key highlights

• A B2B marketplace platform is where a business sells to other businesses.

• 14% of B2B sales now occur through online marketplaces.

• B2B ecommerce platforms are predicted to exceed $20 trillion globally by 2028.

• Buyers and sellers benefit from centralized logistics, payment systems, and analytics.

• Wholesale marketplace platforms are facilitating rapid go-to-market strategies.

• Knowing marketplace performance metrics helps businesses optimize sales channels.

What is a B2B marketplace?

A B2B marketplace is an online platform where buyers and suppliers engage in business transactions, typically involving bulk orders or contractual agreements. These platforms operate as intermediaries, enabling companies to sell products and services to other businesses rather than individual consumers. Think of it as a digital meeting ground where vendors list their offerings and business customers explore, compare, negotiate, and purchase in a centralized environment.

Unlike a business-to-consumer setup, B2B platforms cater to more complex workflows. These include account-based pricing, credit limits, volume discounts, multi-user purchasing accounts, and approval workflows. Many marketplace operators also offer value-added services like logistics integration, product data management, and embedded financing. By providing a one-to-many marketplace model, they allow multiple businesses to sell products in one place, ensuring smoother procurement for buyers across multiple industries.

Benefits of selling through B2B marketplaces

In today’s digital-first world, B2B ecommerce marketplaces unlock new sales channels and revenue streams for brands, manufacturers, and wholesalers.

• Faster Access to Buyers: Online marketplaces connect buyers and sellers instantly, removing the friction of traditional B2B sales cycles. It is especially beneficial for small businesses seeking exposure to larger procurement networks.

• Lower Marketing Costs: Sellers can skip traditional advertising and instead gain visibility through marketplace SEO, sponsored listings, and pre-built traffic streams. It significantly reduces marketing costs.

• Built-in Trust and Verification: Platforms often verify sellers, offer secure payment gateways, and streamline onboarding. For buyers, it ensures a safer experience. For sellers, it builds credibility faster.

• Global Reach, Local Presence: B2B marketplaces make it easy to transact online across borders. Sellers can engage with international buyers through multilingual listings and payment integrations.

• Optimized Logistics and Fulfillment: Many platforms integrate third-party logistics services, enabling seamless order management, returns, and tracking from one place.

• Real-time Data and Insights: From product performance to buyer behavior, sellers gain access to analytics that help refine pricing strategies and manage inventory efficiently.

• Ease of Scaling Operations: Marketplace platforms allow businesses to test new categories, launch in new regions, or diversify without building infrastructure from scratch.

The downsides of B2B marketplaces

While the benefits are considerable, there are also challenges to consider before committing to a B2B ecommerce platform.

• Commission-Based Business Model: Most marketplaces charge fees—listing fees, commissions, or subscription costs. These fees can erode already thin B2B wholesale margins if not managed carefully.

• Lack of Customer Ownership: Since the platform owns the buyer relationship, sellers struggle to build direct connections or long-term loyalty with business buyers.

• Complex Setup and Onboarding: Sellers may need to adapt product data formats, manage inventory integrations, and align with specific policies, which can delay go-to-market time.

• High Competition: With thousands of products in the same category or a particular industry, it becomes harder to stand out without promotional spend or exclusive deals.

• Policy and Category Restrictions: Some platforms limit which products can be sold or impose strict compliance rules, especially in sensitive or regulated industries.

10 top B2B marketplaces to sell online

Navigating the right platform is critical for business success in the digital age. Below is a curated list of the ten most prominent B2B marketplaces dominating the ecommerce space in 2025. Each of these marketplace platforms offers distinct advantages based on region, industry, or type of buyer. Whether you are scaling operations globally, reaching independent retailers, or launching niche products, these platforms help businesses connect buyers and suppliers efficiently.

1. Faire

Faire is a wholesale marketplace tailored for independent brands and boutique retailers. It supports small and mid-sized businesses looking to sell products across categories like apparel, home décor, stationery, wellness, and gifts. With a strong presence in the US and Europe, Faire has revolutionized how independent retailers discover curated brands and restock inventory with ease.

Benefits:

• Retailers can access flexible 60-day payment terms, improving cash flow.

• Integration with Shopify makes inventory sync and order management simple.

• Faire Direct allows brands to retain 100% commission on returning customers.

Drawbacks:

• Inbound orders carry a 15% commission plus $10 for first orders, which can impact profit margins.

• Brands are required to offer the same pricing as other wholesale channels, limiting pricing flexibility.

Faire is ideal for lifestyle, beauty, and home goods brands targeting independent retailers.

2. Mirakl

Mirakl is a technology-driven marketplace enabler that helps large enterprises build and operate their own third-party marketplace. Rather than functioning as a traditional local marketplace, Mirakl provides software infrastructure used by retail giants like Macy’s, Toyota Material Handling, and Best Buy.

Benefits:

• Enables companies to launch their own ecommerce marketplace model with third-party sellers.

• Offers advanced marketplace management tools, from onboarding to payouts.

• Designed to scale with high seller volumes and complex inventory systems.

Drawbacks:

• No fixed pricing plans; initial investment and operational costs can be high.

• Requires internal resources across IT, legal, and operations for execution.

Best suited for businesses wanting to build their own successful B2B marketplace.

3. Amazon Business

Amazon Business is Amazon’s B2B arm, supporting enterprise procurement, vendor management, and bulk purchasing. It serves over 5 million business customers across the globe, offering a wide range of products in categories like IT equipment, industrial tools, and office supplies.

Benefits:

• Access to a massive global buyer base across multiple industries.

• Bulk discounts, business-only pricing, and purchase analytics.

• Business Prime enhances procurement workflows with advanced controls.

Drawbacks:

• High seller fees and limited branding opportunities.

• Restricted communication with buyers and tight operational controls.

It is a top choice for businesses that want volume sales and exposure to global B2B customers.

4. Alibaba

Alibaba is the largest B2B ecommerce platform in the world, connecting buyers to manufacturers and wholesalers, primarily in China. It offers over 40 product categories and supports global trade through multilingual support and secure trade assurance programs.

Benefits:

• Facilitates transactions in 18 languages.

• Extensive supplier verification and secure escrow payment systems.

• Suitable for sourcing everything from raw materials to finished goods.

Drawbacks:

• Intense price competition and commoditization.

• Buyers need to scrutinize supplier certifications for quality assurance.

It is ideal for reaching international buyers at scale.

5. Ankorstore

Ankorstore is a European wholesale marketplace that helps brands and independent retailers to transact online. It has built a strong network across France, Germany, and the UK by supporting niche product discovery in wellness, homeware, and fashion.

Benefits:

• Retailers benefit from 60-day payment terms and multiple shipping options.

• Brands maintain complete control over pricing and product visibility.

• Seamless Shopify integration for backend inventory and catalog sync.

Drawbacks:

• Minimum order thresholds may exclude small-scale buyers.

• Not suitable for bulk commodities or B2B industrial goods.

It is excellent for small, independent sellers in lifestyle or wellness categories.

6. Novi

Novi is a values-led B2B platform focused on transparency and clean product formulation. It helps brands prove the sustainability of their offerings using rigorous product data and documentation.

Benefits:

• Targets niche audiences like clean beauty and eco-friendly products.

• Verifies marketing and ingredient claims for buyer trust.

• Supports regulatory documentation and compliance submissions.

Drawbacks:

• Market size is limited to value-aligned businesses.

• Brands must provide extensive documentation, which can delay onboarding.

It is perfect for sustainable or DTC brands looking to sell B2B.

7. Carro

Carro is a dropshipping-enabled marketplace that empowers online retailers to expand their product assortment without inventory investment. This online store connects Shopify merchants and independent DTC brands in categories like accessories, apparel, and stationery.

Benefits:

• Brands can list their catalogs for free and manage fulfillment effortlessly.

• Retailers can sell new products without purchasing upfront inventory.

• Rapid partnership creation with real-time dashboard tracking.

Drawbacks:

• Revenue share reduces gross margins.

• Limited in scope for businesses aiming for wholesale bulk distribution.

It is best for dropshipping brands or those expanding product catalogs quickly.

8. Global Sources

Global Sources is one of the oldest B2B trading platforms, known for connecting buyers with verified suppliers in Asia through digital channels and trade shows. It focuses on consumer electronics, fashion accessories, and components.

Benefits:

• On-site factory verification ensures supply chain transparency.

• Access to premium sourcing events and global expos.

• Trusted by international buyers for over five decades.

Drawbacks:

• High MOQs for many suppliers can restrict small batch testing.

• Sourcing across different product verticals may require multiple vetting cycles.

It is a strong option for cross-border sourcing of electronics and machinery.

9. Made-in-China

Made-in-China is a comprehensive marketplace connecting overseas buyers with Chinese factories and suppliers. It is known for its structured product categories and compliance-focused documentation.

Benefits:

• Product authentication via leading third-party agencies like TÜV Rheinland.

• Mobile app offers streamlined sourcing, chat, and shipment tracking.

• Strong presence in industrial manufacturing and textile sectors.

Drawbacks:

• Product comparison can be time-consuming due to vendor overlap.

• Still requires manual follow-ups and sample verification.

It is ideal for bulk orders in diverse categories like textiles or hardware.

10. DHgate.com

DHgate is a hybrid B2B and B2C platform that has small businesses as their target audience and enables them to source products in smaller quantities than other wholesale marketplaces. It is popular for electronics, accessories, and fashion items.

Benefits:

• Easy platform navigation with multilingual options.

• Allows small MOQ orders with quick delivery options.

• Ideal for resellers and small importers.

Drawbacks:

• Miscommunication risks due to seller variability.

• Requires diligence to avoid product misrepresentation.

It is best for businesses wanting a wide range of low-cost goods with cross-border support.

Unlock global sales potential with top B2B marketplaces – Optimize your shipping and logistics with ClickPost!

ClickPost is a leading logistics intelligence platform that helps businesses streamline post-purchase experiences across multiple ecommerce marketplaces. For sellers operating on B2B platforms, ClickPost offers integrated tools to manage shipping, tracking, returns, and customer communications from one platform.

ClickPost features for B2B marketplace sellers:

• Multi-carrier support to enable flexible shipping strategies for B2B sales

• Branded tracking and proactive notifications for B2B customers

• Automated return workflows and analytics to reduce reverse logistics costs

• Custom shipping rules per marketplace and region

• API integrations with top ecommerce and marketplace platforms

Whether you are listing on Amazon Business or expanding to Faire and Alibaba, ClickPost gives you the logistics control you need. Book a demo and unlock efficiency with every delivery.

Closing the loop: Why the future of B2B commerce is marketplace-first

The B2B marketplace revolution is a structural shift in how businesses conduct business globally. It is where complex procurement merges with digital simplicity, and where a wide range of suppliers can reach potential customers without borders. Whether it is about faster sales cycles, reduced overheads, or flexible revenue streams, B2B platforms are enabling companies to operate smarter, not just bigger.

Yet, the transformation is not without its trade-offs. The very things that make marketplace platforms scalable (standardization, centralization, and automation) can also limit a brand’s freedom and margins. That is why the most successful B2B sellers today are those who strike the right balance: embracing the digital platform, while still investing in direct customer relationships and supply chain excellence.

Looking ahead, the marketplace model is only expected to evolve. Embedded finance, AI-driven product discovery, sustainable sourcing tools, and hyper-personalized recommendations are already reshaping how B2B customers transact online. And with partners like ClickPost helping simplify the backend, businesses have the power to build a truly modern commerce engine.