About Plivo
With a mission to simplify customer engagement for small to medium businesses (SMBs), Plivo entered the market in 2011. It’s mainly a cloud communication platform that lets you engage with your customers and build a solid connection via different programmable APIs and solutions.
As of now, Plivo has stretched its reach across 190+ countries worldwide and served over 1 billion API requests/month. Under its programmable APIs, you’ll benefit from four different API solutions — SMS API, Verify API, WhatsApp Business API, and Voice API.
Plivo’s SMS API further comes with numerous advantages that are quite necessary to uplift your business communications with your customers. For example, with its two-factor authentication (2FA) messaging services, you can safeguard your applications by sending codes and OTPs. Apart from that, you can also send automated alerts and notifications, bulk marketing messages, surveys, and much more.
In fact, it’ll also help you receive messages from your customer’s end and respond to them automatically if you’re busy at that time. To keep your platform safe from SMS bombing, Plivo offers the Verify API solution. It analyzes messaging patterns, detects unusual activities, and sets messaging limitations for each country.
As a business owner, you can no longer sleep on the power of WhatsApp. That’s why Plivo has come up with the WhatsApp Business API. In fact, it’s an officially registered Meta Solution Provider for WhatsApp Business Integration. This means you can safely engage with your customers on a personal level, send them customized marketing campaigns, and power your customer service team with its WhatsApp chatbot integration.
Voice API is one of the most convenient offerings under Plivo’s product package. It helps you integrate voice calls into your applications and enables verbal communications with your customers - no matter in which corner of the world they are.
With this Voice API, you can onboard multiple people/staff in a single voice call, forward personalized audio alerts, run surveys over the phone, and record important information for future usage. Plus, you can easily transfer calls to other phone numbers in case there are some technical glitches or your customer is unavailable at that time.
To cut unnecessary customer service budgets and manage bulk calls, you can use Plivo’s cloud IVR system. This system uses pre-recorded voice prompts and touch-tone keypad presses to help customers access the needed information. If you’re in sales, such calls become even more handy. Just set up a few valid questions to understand your customers’ needs and likewise redirect them to a human agent for personalized solutions.
Since Plivo uses a Public Switched Telecom Network (PSTN), you can easily connect with your customers across 200+ countries without dealing with hectic telecom carriers. In fact, you can also set up this native voice-calling system with any of your browser-based apps, iOS, and Android mobile applications.
Oftentimes, businesses end up sending messages to invalid numbers or starting conversations with fraud customers, which leads to major time waste and losses. To combat this issue, Plivo offers Number Lookup API. With it, you can determine location, identify number type, and carrier network. At the same time, Plivo also allows you to buy phone numbers (local, mobile, and toll-free) across 65 countries worldwide.
Last but certainly not least, Plivo offers PlivoCX — a dedicated platform to improve customer experience. It again has been divided into two main categories. These are CX Engage and CX Service. While the CX Engage lets brands run multi-channel marketing campaigns, CX Service helps you provide out-of-the-box service to your customers.
Read more
