Why Shipment Tracking is Crucial for eCommerce Growth & Customer Satisfaction?
Ecommerce shipment tracking has become crucial for numerous online merchants and delivery service providers that ship packages within and across borders. As buyers became more keen to know about tracking information for their orders in transit, they sought instant information about it. To meet the buyer’s needs and offer clarity about their packages, brands integrate ecommerce shipment tracking systems in their shipping processes. Currently, it is almost impossible to manage high volumes of shipments and provide visibility on such data without shipment tracking software.
How to Implement Seamless Shipment Tracking for Your eCommerce Store?
Having a shipment tracking system in place gives your online shop a competitive edge and allows you to maintain a smooth flow of shipments. Here are a few ways that you can implement an ecommerce order tracking system and fetch real-time tracking information -
1. Offer Top-notch Customer Support
One out of three customers face delivery delays and unusual delivery-related issues. Lack of order tracking information and customer support team assistance from the online store can cause them confusion and anxiety. These situations are common when merchants have inadequate customer support or do not have accurate ecommerce order tracking information for customers. To turn this situation around, brands consider customer support and assistance as a prerequisite for a shipment tracking system to increase customer loyalty and meet customer expectations.
2. Offer a Branded Tracking Experience
A branded tracking experience can make your business look authentic. Online stores that send generic tracking pages or just tracking numbers to customers may lose the opportunity to have them back for more purchases. It leads to the misutilization, difficulty in building customer loyalty due to an ordinary tracking page for targeted promotions. With a branded order tracking experience merchants can convey order information, discounts, and offers in one go, increasing customer retention.
3. Track Returns Operations
Shipment tracking plays a critical role in reverse logistics operations and tracking processes as it improves customer loyalty. By tracking returns, online shops can monitor inventory, point out product flaws with quality checks, and enhance your returns policy. Shipment tracking software informs the brand about the order status of the returned product and prevents confusion. Ecommerce platforms also offer self-serve portals to place return requests, receive a tracking number, and watch the reverse logistics process from the customer’s end.
4. Automate Shipment Tracking
In recent years, efficient AI-driven tracking systems were quick to replace manual shipping methods. Now, ecommerce order tracking enables online stores to send real-time notifications and convey exact order locations. It includes API implementation for sending and receiving data to stakeholders, internal teams, and customers. It enhances customer experience with an accurate order tracking number, lessening human errors.
5. Run Promotional Campaigns with Tracking Tools
Tracking tools also help merchants run promotional campaigns and improve customer retention. Businesses send special offers and promotional content through tracking numbers, messages, and delivery confirmations. Offering a branded tracking page is a common method of promoting your business alongside the order status. Merchants analyze customer expectations, behavior and purchase habits and display preferred products on the tracking page. It allows them to cross-sell products and encourage buyers to make repeat purchases.
6. Offer Self-serve Returns Portal
Self-serve portals offer independence to customers wanting to place return requests. It saves merchants the hassle of manually processing the returns and allows the shopper to process it at a convenient time without the involvement of the business. With self-serve return portals, customers can generate their return labels and choose the reason for return to initiate the reverse logistics process quickly. It takes away the frustration and the waiting time for returns processing, making it a smoother customer experience.
7. Offer Centralized Dashboard
A centralized dashboard is a crucial element in the shipping process. It shows consolidated data on all shipment-related activity and allows businesses to maintain transparency with customers. The dashboard rules out the need for checking different sources for shipment statuses, carrier information, and tracking insights. With a dashboard in place, ecommerce businesses can make faster decisions and maximize repeat customers by building customer loyalty.
8. Proactively Communicative Milestone-specific Information
Customers often become anxious and frustrated due to a lack of communication about the order in transit. Delivery mishaps are common for e-commerce businesses, and customers turn to the businesses for not communicating order information on time. Shoppers support the brand based on the criteria that they are meeting their expectations.
By sending milestone-specific information through a tracking number and displaying estimated delivery dates on product pages, online shops can engage customers throughout the post-purchase journey until the final destination. Also, it allows them to leave no room for WISMO inquiries for customer support teams.
Stay Ahead of the E-commerce Curve with ClickPost Automation
ClickPost offers an excellent post-purchase experience with its SaaS offerings. It provides automated solutions that ease domestic and international shipping for medium and large enterprises. The platform comes pre-integrated with 500+ carriers and allows you to go live with them in 24 hours.
Brands can use ClickPost’s APIs to manage their shipping needs, including NDR management, order manifestation, carrier recommendations, waybill generation, and returns and exchanges. It allows you to display estimated delivery dates on product pages to inform customers beforehand. To know more about the platform, you can visit their website or get in touch with their team for a quick demo.
Bottom Line
E-commerce businesses use shipment tracking technology to speed up their order management and delivery processes. Shipment tracking insights are coordinated with carriers to maintain a smooth shipping workflow and to keep the customers happy. Automated tracking software will further transform e-commerce shipping in the future and benefit more ventures worldwide.