MSG91 API Integration

About MSG91

MSG91 is an India-based cloud communication platform that provides the safest APIs for SMS, Email, WhatsApp, and Voice. This further helps brands effortlessly interact with customers and build a solid, long-lasting connection. 

As of now, it has worked for 30,000+ companies, including but not limited to Unacademy, Xiaomi, and Ixigo. MSG91 has categorized its product offerings into four main sectors — Hello, Campaign, Segmento, and OTP. 

Hello is mainly a customer support platform that offers premium solutions like unlimited agents, chatbots to handle customer concerns 24/7, and a screen control option to resolve any problems from the customers’ end. In fact, you can hop on to video calls from literally anywhere to assist customers and automatically allocate conversations to a specific skilled agent to better handle customer queries. 

At the same time, it offers reports and analytics on agent performance so you can mitigate any gaps and perform better next time with actionable strategies. 

MSG91 has especially introduced its Campaign solution to improve business conversion rates through strategic communication. Hence, it offers options like multi-channel support, draggable flow and time-based condition. Draggable flow solution helps you maintain an omnichannel conversation. This means, you can choose exactly when you need to send SMS, emails, or messaging conversations in a single workflow. The feature Time-based condition lets you schedule massages after campaigns.

Apart from that, it offers two more solutions — API Based conditions and Country Based conditions. While the API-based conditions solution lets you fetch information even amidst an ongoing flow, you can personalize messages across countries, languages, and channels via the Country-based solution. 

As the name portrays, Segmento helps you segment customers by their demographics, behavior, activities, and preferences. Here, it'll offer you solutions like filtering, automated message triggering, automated time-based messages, and so on. In fact, it’ll also give the flexibility to create, update, and delete API. As a result, you can conduct target-based marketing in the most effective way. 

MSG91’s OTP product provides features like two-factor authentication, OTP login with Gmail, Inbuilt IP security, etc, to help you secure your business and customers’ information from any fraud or cyber-attacks. In fact, it’s also a great way to feed trust in your customers’ minds. 

The SMS service provided by MSG91 has a low latency rate, a retry algorithm, and a customization option to ensure your messages reach the right people at the right time. Likewise, you’ll get an email template builder, AMP emails, and email validation solutions under the Email service. 

The best part about MSG91’s WhatsApp services is that it not only provides you templates to personalize customer communications but also gives your customers a chance to initiate conversations. This means it has a 2-Way communication mode. 

Through the voice solution, you can provide real-time support to your customers through verbal communication - one of the most effective approaches to interacting with customers. You can also validate calls and call your customers directly from the browser to save your valuable time. IVR calls, Bulk IVR voices, file uploading option, and voice broadcasting are some additional top-notch solutions that come under this option.