MSG91 API Integration
ClickPost helps businesses connect with MSG91 and 40+ other communication gateways so they can interact with their customers regarding the delivery process in the best possible way.
Table of contents
MSG91 Services
Messaging Services
- 2-way WhatsApp communication
- SMS marketing
- Auto messaging solution
Special Services
- Keyword specific messaging
- URL shortener
- Message scheduling option
Technology Services
- OpenAPI
- Inbuilt IP security
- Analytics on marketing campaigns
About MSG91
MSG91 is an India-based cloud communication platform that provides the safest APIs for SMS, Email, WhatsApp, and Voice. This further helps brands effortlessly interact with customers and build a solid, long-lasting connection.
As of now, it has worked for 30,000+ companies, including but not limited to Unacademy, Xiaomi, and Ixigo. MSG91 has categorized its product offerings into four main sectors — Hello, Campaign, Segmento, and OTP.
Hello is mainly a customer support platform that offers premium solutions like unlimited agents, chatbots to handle customer concerns 24/7, and a screen control option to resolve any problems from the customers’ end. In fact, you can hop on to video calls from literally anywhere to assist customers and automatically allocate conversations to a specific skilled agent to better handle customer queries.
At the same time, it offers reports and analytics on agent performance so you can mitigate any gaps and perform better next time with actionable strategies.
MSG91 has especially introduced its Campaign solution to improve business conversion rates through strategic communication. Hence, it offers options like multi-channel support, draggable flow and time-based condition. Draggable flow solution helps you maintain an omnichannel conversation. This means, you can choose exactly when you need to send SMS, emails, or messaging conversations in a single workflow. The feature Time-based condition lets you schedule massages after campaigns.
Apart from that, it offers two more solutions — API Based conditions and Country Based conditions. While the API-based conditions solution lets you fetch information even amidst an ongoing flow, you can personalize messages across countries, languages, and channels via the Country-based solution.
As the name portrays, Segmento helps you segment customers by their demographics, behavior, activities, and preferences. Here, it'll offer you solutions like filtering, automated message triggering, automated time-based messages, and so on. In fact, it’ll also give the flexibility to create, update, and delete API. As a result, you can conduct target-based marketing in the most effective way.
MSG91’s OTP product provides features like two-factor authentication, OTP login with Gmail, Inbuilt IP security, etc, to help you secure your business and customers’ information from any fraud or cyber-attacks. In fact, it’s also a great way to feed trust in your customers’ minds.
The SMS service provided by MSG91 has a low latency rate, a retry algorithm, and a customization option to ensure your messages reach the right people at the right time. Likewise, you’ll get an email template builder, AMP emails, and email validation solutions under the Email service.
The best part about MSG91’s WhatsApp services is that it not only provides you templates to personalize customer communications but also gives your customers a chance to initiate conversations. This means it has a 2-Way communication mode.
Through the voice solution, you can provide real-time support to your customers through verbal communication - one of the most effective approaches to interacting with customers. You can also validate calls and call your customers directly from the browser to save your valuable time. IVR calls, Bulk IVR voices, file uploading option, and voice broadcasting are some additional top-notch solutions that come under this option.
With MSG91’s Number solution, you’ll get an Indian number to better connect with your Indian customers. Improve customer engagement through its missed calls solution. You’ll also be able to send keyword-specific messaging, meaning when a customer sends you a particular keyword, you can enable a service for them. In fact, via this service, you can take quick surveys through preformatted questions and create auto responses.
Apart from that, MSG91 also helps in shortening long, boring URLs, and its Knowledge Base option will help you create and edit knowledge-base articles. Plus, you can show your knowledge base under your own branding.
ClickPost + MSG91: Use Cases
You already saw MSG91 communication platform helps create a great bond with your customers via its top-notch offerings. Now, think of a solution that provides both ClickPost and MSG91’s services together. That’s exactly what ClickPost MSG91 API integration does. See how it can benefit you:
1. Send milestone-specific delivery updates
After hitting the buy button, customers wait only for their parcels and stay anxious throughout the process. That’s the time to hit the bullseye and build long-lasting brand loyalty among them. With ClickPost MSG91’s API integration, notify customers at each step (like order pickup, out for delivery, etc) via multiple channels and reduce their anxiety.
2. Improve brand awareness through white-labeled messages
Stand out among the crowd with personalized messages that are configured with customers’ names, their local languages, etc. At the same time, improve your brand loyalty with personalized notifications and emails that show your brand name, theme, and color.
3. Send EDD in order notifications to build brand loyalty
Maintain your customers’ peace of mind by showing the promised delivery date in order updates. Send automated updates in case any adverse situations come along the way and provide updated estimated delivery dates through notifications.
4. Get a single dashboard to manage all your communication activities
Forget unnecessary glitches! Track all the past and present messages and notifications on a single dashboard to better handle your communication strategy.
5. Receive customer feedback in the easiest way
With ClickPost and MSG91’s joint venture, you can fetch constructive feedback on your service. Make your customer feel prioritized and improve engagement by working on the negative reviews if you have any.
Frequently Asked Questions
1) Does ClickPost MSG91 API Integration help with SMS Campaigns?
Yes, it does! Through MSG91 API integration, you can send time-to-time promotional messages, personalize messages for better visibility, automate and schedule responses, and do much more. You'll even get a detailed picture and metrics on how your campaigns are performing so you can improve your strategy next time.
What else can you do with ClickPost?
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Multi-carrier integration
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Order tracking notifications
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Automated Carrier allocation
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Estimated Delivery Date Predictor
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B2B/MPS shipping solutions
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COD reconciliation
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Easy Shipment tracking
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Returns Pro- exchanges
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