10 Ecommerce Email Marketing Softwares in 2026

TL/DR Summary

Ecommerce email marketing software has moved far beyond batch newsletters. The strongest email marketing platforms now combine email marketing, sms marketing, and web push notifications with marketing automation and predictive analytics to help ecommerce brands grow profitably.

Key takeaways for ecommerce businesses

• Omnisend, Klaviyo, and Drip offer some of the best email marketing services for data-driven ecommerce, with advanced segmentation, dynamic content, and clear revenue attribution.

• ActiveCampaign, GetResponse, and Brevo are better suited for broader marketing software for ecommerce, combining email campaigns, landing pages, and other marketing tools in one place.

• MailerLite and Mailchimp remain strong, user-friendly options for small businesses that want a generous free plan and a straightforward drag-and-drop email builder.

• Encharge and SmartrMail work well as focused marketing automation tools for behaviour-driven flows in ecommerce stores, especially when you need to combine customer data from major ecommerce platforms with simple visual workflows.

If you are choosing a new email marketing service in 2026, shortlist based on your ecommerce store platform, required channels, and the level of automation you can realistically maintain. The right email marketing platform will feel less like a campaign sender and more like a long-term revenue engine that grows with your customers and your brand.

Introduction

For most ecommerce brands, paid traffic is already expensive. The real leverage now lies in how well you convert and retain the people you have. That is where ecommerce email marketing software comes in. The right mix of email marketing, sms marketing, and automation turns one-off visitors into repeat buyers and helps small businesses compete with much larger players.

Key highlights

• Modern email marketing platforms matter more than ever for ecommerce stores in crowded categories.

• Good email marketing services combine customer data, automation, and creatives to drive measurable revenue.

• Look for several key features in ecommerce email marketing software beyond basic newsletters and simple email campaigns.

• Free plans, predictive analytics, and advanced features change the economics for ecommerce businesses at different stages.

Top 10 eCommerce Email Marketing Tools in 2026

The right email marketing platforms below focus on ecommerce email marketing, leveraging marketing automation and other channels to drive customer lifetime value rather than just more sends.

*Pricing details change frequently and should be checked at the time of evaluation.

1. Omnisend

Omnisend stands out for its ecommerce email marketing software that is omnichannel from day one, combining email, sms marketing, and web push notifications in a single interface. It is designed for ecommerce brands that want pre-built flows for abandoned cart recovery, welcome emails, and post-purchase journeys without having to wire everything manually.

Key features

• Drag and drop editor with ecommerce-specific blocks

• Pre-built automation workflows for key customer journey stages

• Audience segmentation using customer data and purchase history

• Product feed blocks and dynamic content for recommendations

• Web push notifications and sms marketing automation

• Clear attribution to show precisely how much revenue flows from each workflow

• Free plan plus paid plans as contact lists grow

2. Klaviyo

Enterprises often see Klaviyo as the best email marketing platform for data-driven ecommerce brands that want granular control. It pulls in rich customer data from major ecommerce platforms and point-of-sale systems, then uses that data to drive advanced segmentation and predictive analytics. The result is targeted messaging rather than batch-and-blast email marketing services.

Key features

• Deep integrations with major ecommerce platforms and payment tools

• Advanced segmentation and audience modelling

• Predictive analytics for churn, spend, and customer lifetime value

• Drag and drop email and drag and drop editor for fast creative work

• Built-in sms marketing and mobile push for multiple marketing channels

• Strong support for transactional emails and event-driven flows

• Free plans for early-stage ecommerce brands, with scalable paid plans

3. ActiveCampaign

ActiveCampaign is a marketing automation-led email marketing platform that many ecommerce businesses use when they need CRM-style context around subscribers. It combines email marketing, sales automation, and customer relationship management into a single digital marketing platform.

Key features

• Visual workflow builder for complex automation tools

• Email automation and sms triggers tied to site and purchase events

• Audience segmentation with lead and deal scoring

• Landing pages and forms that plug into the same database

• Native CRM for sales teams alongside marketing efforts

• B testing for subject lines, content, and send times

• Tiered paid plans with more marketing automation features at higher levels

4. GetResponse

GetResponse offers ecommerce email marketing and marketing automation in a single suite, with strong support for funnels and webinars. It is a fit for ecommerce businesses that want lead generation tools, landing pages, and email in one system rather than stitching together several marketing tools.

Key features

• Drag and drop email builder with modern email templates

• Workflow automation for abandoned carts and post-purchase journeys

• Landing pages and full sales funnels linked to email campaigns

• Webinars and live events are built into the same email marketing platform

• Basic automation plus more advanced automation tools on higher tiers

• Free email marketing software tier for small lists and testing

• Paid plans that scale by list size and feature set

5. MailerLite

MailerLite is known as an affordable email marketing tool that still offers a clean interface and sensible ecommerce integrations. It suits ecommerce stores and small businesses that want a user-friendly experience, good email marketing features, and a generous free plan before committing to a budget. The emphasis is on simplicity without sacrificing core automation.

Key features

• User-friendly drag and drop editor and landing page builder

• Email automation for welcomes, post-purchase, and review requests

• Integrations with major ecommerce platforms and other tools

• Audience segmentation and tagging for targeted sends

• Simple, modern email templates with mobile-friendly layouts

• Free plan for early-stage shops, then transparent paid plans

• Support for digital products, upsells, and basic ecommerce email marketing

6. Drip

Drip positions itself as marketing software for ecommerce with a strong focus on customer journey design. It is built for ecommerce brands that want a visual workflow builder and advanced segmentation without hiring an email marketing agency. Drip heavily leans on revenue attribution to ensure teams can see which flows and campaigns actually move the needle.

Key features

• Visual workflow builder tailored to ecommerce events

• Advanced segmentation using behaviour and purchase data

• Dynamic content and product feeds for personalised email campaigns

• Email marketing automation and sms in the same interface

• B testing inside flows for subject lines and timing

• Detailed revenue attribution and cohort reporting

• Pricing that scales with contacts, with all the features on each tier

7. Mailchimp

Mailchimp remains one of the best email marketing tools for general use, but it has steadily improved its ecommerce email marketing features. It helps ecommerce brands run broadcast campaigns, implement basic automation, and create simple customer journey maps, while also serving as an entry-level marketing automation platform.

Key features

• Drag and drop email builder and drag and drop editor

• Pre-built customer journey templates for ecommerce stores

• Landing pages, forms, and simple lead generation tools

• Audience management that feels close to lightweight customer relationship management

• B testing and send time optimisation for email marketing efforts

• Integrations with major ecommerce platforms and other email marketing platforms

• Free plans with caps, plus several paid plans as the list grows

8. Brevo

Brevo (formerly Sendinblue) is an email marketing service that treats email, sms marketing, live chat, and CRM as parts of one stack. It is attractive for ecommerce businesses that need marketing software and basic service tools without juggling multiple logins. Its pricing is mainly tied to send volume.

Key features

• Email marketing platform with transactional emails and campaigns

• Drag and drop email and landing page builders

• Automation workflows for ecommerce email marketing and lead nurturing

• Web push notifications, sms, chat, and a lightweight CRM

• Audience segmentation and simple predictive analytics

• Free email marketing tier with daily limits and then usage-based paid plans

• Clear upgrade path for small businesses as volumes increase

9. Encharge

Encharge is a behaviour-focused marketing automation platform that many teams use alongside product analytics. It helps ecommerce brands and SaaS companies combine customer data from the product, site, and ads, then trigger email marketing workflows based on real events. The interface is geared toward marketers who want a visual workflow builder without writing code.

Key features

• Behavioural flows based on user events and traits

• Visual workflow builder with branching logic

• Audience segmentation across lifecycle stages and cohorts

• Integrations with major ecommerce platforms, CRMs, and analytics tools

• Support for dynamic content and personalised messaging

• Strong focus on automation tools rather than design-heavy extras

• Flexible pricing based on contacts and email volume

10. SmartrMail

SmartrMail is explicitly built as ecommerce email marketing software for Shopify, WooCommerce, and other major ecommerce platforms. It focuses on making it very quick to launch ecommerce email marketing flows, such as abandoned carts, product recommendations, and winback series.

Key features

• One-click product feeds that pull images and details into campaigns

• Automated abandoned cart, review request, and winback sequences

• Dynamic content blocks for recommended and related products

• Sms marketing add-ons for coordinated messaging

• Easy-to-use drag and drop email editor and templates

• Clear revenue reporting for each email marketing campaign

• Free plan for testing and accessible paid plans for growing ecommerce brands

From broadcasts to revenue programmes

Most email marketing apps can send a newsletter. What separates the best email marketing software for ecommerce from the rest is how well it integrates with your data, supports automation, and helps you design a cohesive customer journey across channels. The tools on this list range from simple, free email marketing to advanced automation tools suitable for complex ecommerce brands.

For decision-makers, the real question is not which has the longest feature list, but which email marketing platform fits your current marketing strategy and data maturity. Start with one or two use cases that move the needle most, such as abandoned carts or post-purchase education, and ensure the platform executes those reliably before layering on more complexity.