10 Top Live Shopping Platforms Every Brand Should Sell On in 2026

TL/DR Summary

Live shopping platforms now sit at the centre of how brands blend content and commerce. This article walks through 10 options, from social-native tools to enterprise-grade video commerce, and explains how they help businesses run live shopping events that actually drive sales.

Key points

• Live shopping combines live streaming, chat, and shoppable overlays so viewers can watch, ask questions, and purchase in a single flow.

• Different live shopping platforms solve various problems: some focus on social engagement, others on owned sites, and some on hybrid events.

• Tools like Channelize and Videeo bring live selling and shoppable videos into a Shopify store or branded site, keeping traffic close to the brand.

• Amazon Live, Instagram Live, and Shopify Live tap into existing customer audiences who already shop and follow their favourite brands.

• Enterprise tools such as Skeepers, Grip, GoLive, and Bambuser add advanced features, deeper analytics, and more control for global brands.

Live shopping is no longer a side project. It is a practical way to connect with viewers in real time, drive traffic, lift conversion rates, and build customer loyalty that lasts beyond a single event. The right platform is the one that fits your audience, your content style, and your broader commerce roadmap.

Introduction

Live shopping platforms are changing how brands talk to their audiences. Instead of static pages, shoppers watch live video, ask questions, and buy in the same flow. Done well, live shopping feels closer to in-store conversations than traditional online shopping, while still scaling across the world. For e-commerce teams, it is now a serious growth lever, not just a marketing experiment.

Key highlights

• Live shopping blends entertainment, content, and commerce to boost sales and cut decision time.

• Brands use live shopping events to engage customers, test new drops, and turn viewers into loyal shoppers.

• Strong platforms support live streaming on multiple social media channels and a brand’s own website.

• First-party data and real-time analytics from live streams give sharper insight into what shoppers actually care about.

• The right setup helps businesses reuse shoppable videos and extend the life of each event well beyond the broadcast.

Top 10 Live Shopping Platforms in 2026

These 10 live shopping and video commerce tools take different routes to the same goal: help brands host compelling live shopping events, keep engagement high, and make it simple to purchase during the show. The list below focuses on practical use cases, not hype.

1. Channelize

Channelize is built as a plug-and-play live commerce platform for brands that want live selling on their own website and apps, not just on social channels. It turns product pages into shoppable video experiences without heavy engineering.

Key features

• Embedded live video and shoppable videos directly on a brand’s site

• In-stream checkout so shoppers can purchase without leaving the show

• Simulcasting to social media channels to widen audience reach

• Tools to answer questions live and drive stronger engagement

2. Amazon Live

Amazon Live gives brands access to a massive built-in audience and shopping mindset. It behaves like an updated home shopping channel, with live video streams next to the Buy Now button.

Key features

• Interactive live stream shows embedded in Amazon product pages

• Shoppable carousel that lets viewers purchase products with one tap

• Creator tiers that reward higher sales and brand performance

• Analytics that connect live events to downstream revenue

3. Instagram Live

Instagram Live is ideal for social-first brands with an active follower base. It turns casual scrolling into livestream shopping, powered by tags and checkout inside the app.

Key features

• Tap-to-buy tags on products showcased during live video

• Built-in tools to host live shopping events with co-hosts and guests

• Native checkout that lets shoppers shop without leaving the stream

• Replays that keep shopping going long after the event ends

4. CommentSold

CommentSold is a live selling platform that connects social feeds, live streams, and a branded app. It is popular with boutiques that run frequent shows and want automation around invoicing and fulfilment.

Key features

• Comment-to-buy flows that turn viewers into buyers in the chat

• Central dashboard that syncs orders, sales, and inventory

• Branded mobile app to build a tight community of loyal customers

• Automations that nudge shoppers back before a pending sale expires

5. Videeo

Videeo focuses on Shopify merchants who want to bring live commerce and shoppable video into their existing Shopify store. It turns static product pages into streams and clips that customers love to watch.

Key features

• AI-powered shoppable videos embedded across product pages

• One-to-many live streaming and one-to-one consults from the same platform

• Native mobile apps for always-on shopping and push-led engagement

• Free plan for testing before scaling into larger events

6. Skeepers

Skeepers combines UGC and live shopping so brands can put real people at the centre of the show. It is suited to global brands that want premium production and measurable impact from live commerce.

Key features

• Hosted live shopping events with experts, creators, and loyal customers

• Rich interactivity: polls, chat, codes, and entertainment segments

• Tight commerce integrations so viewers can shop in a few clicks

• Reporting that ties engagement and conversion rates back to each event

7. Grip

Grip bridges live shopping with wider event technology. It is useful when a brand wants commerce plus networking in the same virtual or hybrid experience.

Key features

• Live selling sessions embedded inside larger digital events

• AI-based matchmaking to connect shoppers, partners, and hosts

• Global live streams with chat and reactions to keep the audience active

• Insights that show how viewers move from content to sale

8. GoLive

GoLive positions itself as an AI-led live commerce and video tool that brands can white-label. It is a fit for teams that want advanced control over production and data without building in-house.

Key features

• Multi-destination live streaming across web, apps, and social channels

• Real-time insights on show performance and audience engagement

• White-label widgets, including a floating video widget for ongoing shows

• Fast, embedded checkout to boost sales from impulse watchers

9. Shopify Live

Shopify Live is not a single app, but an ecosystem that lets merchants plug live selling into their core commerce stack. It connects partners' live streams to the same back office that runs the rest of the store.

Key features

• Direct links between live shopping apps and the Shopify store

• Unified view of sales, orders, and customers across shopping events

• A range of partners, like Bambuser and Livescale, for different growth opportunities

• Simple setup so smaller businesses can start live selling quickly

10. Bambuser

Bambuser is an enterprise-grade video commerce platform that powers high-production live shopping for global brands. It specialises in polished shows that mirror broadcast TV, but with a built-in checkout.

Key features

• One-to-many shows and one-to-one live selling for high-intent shoppers

• Fully branded players on a brand’s site and other owned properties

• Shoppable video clips that extend events beyond the original stream

• Deep reporting on purchase behaviour and long-term customer value

Closing thoughts: Where live shopping goes next

Live shopping is moving from novelty to a steady part of the commerce mix. The platforms above help brands host credible live events, reuse shoppable videos, and maintain high engagement without rebuilding their tech stack. The smart move now is to pilot one or two shows, read the data, and double down where you see clear impact on revenue and repeat shoppers. As formats mature, the brands that learn fastest will own the strongest live communities.