TMRW's Logistics Transformation: How ClickPost Streamlined Their Growth

From Humble Beginnings to Reimagining the Future

TMRW (Tomorrow is Awesome), the Aditya Birla Group’s House of Brands is a tech-led online marketplace that is on a mission to empower young founders and build India’s largest portfolio of digital-first fashion and lifestyle brands. 

TMRW has offered a platform for brands like Berrylush, Bewakoof, Juneberry, Veirdo and many more to showcase their products. From design and sourcing to marketing and e-commerce, TMRW gives new-age entrepreneurs the tools to dream big and scale fast.

Rising Demand and Operational Challenges

As TMRW’s popularity surged, so did its order volumes. It more than doubled its revenue in FY25, reporting INR 175 crore in Q2 and INR 318 crore in H1, a 101% year-on-year increase.

Despite rapid growth, TMRW faced operational bottlenecks:

1. Inefficient carrier allocation slowing dispatches

2. Fragmented tracking making visibility difficult

3. Cumbersome returns management increasing manual workload

Manual processes couldn’t keep up with rising demand, leading to delivery delays, missed SLAs, and frustrated customers.

Seeking Seamless Automation: The Ultimate Upgrade!

To scale without hurting customer experience, TMRW needed smarter logistics with automated carrier allocation, real-time tracking, and streamlined returns. ClickPost delivered outstandingly by transforming operations and setting a new benchmark for efficiency. It took up the following challenges:

Challenges TMRW Faced Before ClickPost

1. Manual Courier Allocation

• Time-consuming and error-prone delivery operations.

• Inefficient routing and delayed dispatches.

• Inconsistent delivery times during peak periods

2. Manual Tracking

• Fragmented spreadsheets and multiple portals

• Lack of real-time visibility

• Missed updates and increased WISMO queries

3. Manual Returns Management

• Slow inventory reconciliation and refunds

• Higher risk of errors

• Prolonged resolution time and added operational overhead

TMRW’s Path to Intelligent Logistics

TMRW was struggling with manual courier allocation, fragmented tracking, and cumbersome returns management. ClickPost stepped in to simplify and automate their logistics operations.

In the words of the TMRW’s Project Manager, Amit Singh:

"ClickPost helped us with courier allocation ,tracking, and returns management. We also appreciate the accuracy and smart allocation through the EDD app."

With ClickPost’s unified platform, TMRW gained:

• Smarter courier allocation to optimize dispatches

• Real-time tracking across all shipments and carriers

• Automated returns management to reduce errors and speed up resolutions

By addressing these key pain points, ClickPost transformed TMRW’s logistics, enabling faster deliveries, fewer missed SLAs, and improved customer satisfaction. Today, ClickPost powers TMRW’s operations, ensuring every order is tracked, managed, and delivered smoothly.

How ClickPost Made Logistics Smarter for TMRW

ClickPost didn’t just automate TMRW’s operations, it restructured the entire delivery workflow, combining real-time intelligence, AI, and seamless integrations to tackle operational bottlenecks.

Amit Singh, the Project Manager mentioned: “ClickPost has been a great partner for our logistics operations at TMRW house of Brands. The integration is seamless and the support team is fantastic”. Here’s how logistics intelligence made all the difference:

1. Smarter Courier Allocation

Instead of spending hours figuring out which courier to pick, ClickPost’s AI takes the call. It weighs speed, cost, and serviceability in real time — and assigns the best partner for each order.

What it meant for TMRW: Less manual work, faster dispatches, lower costs, and most importantly, customers getting their packages on time, even during peak rushes.

2. Unified Dashboard for Tracking

Forget hopping between courier dashboards or updating spreadsheets. ClickPost gave TMRW one clean dashboard that shows where every shipment is, across 500+ carriers. Customers now get live updates on WhatsApp, SMS, and email without asking.

What it meant for TMRW: Better visibility for the team, fewer “Where’s my order?” calls, and a big trust boost from customers.

3. Hassle-Free Returns

Returns are never fun, but they’re a part of e-commerce. With ClickPost, the returns process is fully automated from generating return requests to self-serve returns portal.

What it meant for TMRW: Returns stopped being an operational headache. The team saves hours every day, errors dropped, and customers get faster resolutions.

4. Predicting Problems Before They Happen

ClickPost doesn’t just monitor deliveries, it predicts delays using past data and real-time signals. If a shipment looks at risk, the system alerts TMRW so action can be taken early.

What it meant for TMRW: Missed deliveries went down, customers got timely heads-ups, and the brand looked more reliable.

5. One API to Rule Them All

Instead of juggling multiple systems, ClickPost’s universal API became the central nervous system for TMRW’s logistics. Every brand and courier is connected in one place.

What it meant for TMRW: New brands or couriers can be onboarded quickly, processes are automated, and the entire delivery network runs in sync.

Key Takeaways: TMRW x ClickPost

With ClickPost, TMRW transformed its logistics from a manual, fragmented process into a smart, automated, and scalable system. Orders are routed intelligently, tracked in real time, and returns handled seamlessly allowing TMRW to scale its brand portfolio without compromising on customer experience.

Highlights:

• Smarter Courier Allocation: AI-driven routing ensures faster, cost-effective deliveries and reduces manual effort.

• Unified Tracking: One dashboard consolidates all shipments with automated notifications, boosting transparency and customer trust.

• Automated Returns: Streamlined returns management reduces errors, speeds up resolution, and frees operational bandwidth.

• Predictive SLA Monitoring: Early alerts on at-risk shipments prevent delays and missed deliveries.

• Seamless Integrations: Centralized API connects all carriers and brands, simplifying operations and enabling easy scalability.

• Operational Efficiency & Customer Satisfaction: Automation turns logistics into a growth enabler, enhancing both team productivity and the end-customer experience.

Bottom Line: With ClickPost, TMRW can now focus on growing its brands, delighting customers, and scaling smarter, turning logistics from a challenge into a competitive advantage.