The Complete Guide

Best Wholesale Apps For Shopify Sellers

book 3

1. What is a ‘Shopify Wholesale App’ and How Does It Work?

 

Even if your business primarily focuses on retail customers, you are missing out on an entire vertical by not offering your products to wholesale customers. Wholesale customers will help you move your stocks faster, freeing up your capital and providing significantly more sales. Due to the more business-to-business nature of these sales, wholesale customers generally demand better pricing. The revenue lost in providing lower pricing is easily covered by the easier logistics required for wholesale shipping, and the significantly higher revenue generated from each sale.


Customizing your pricing for wholesale customers can be a very cumbersome task. This generally involves manual interactions with your customers, leading to a more complicated process for both business owners and customers. Shopify wholesale apps cover this niche by automatically providing customized pricing for customers making bulk purchases. Having an appropriate wholesale app manage pricing based on order quantity and other factors can make your Shopify store an attractive proposition for people looking to buy in bulk.


To help you choose the best Shopify Wholesale App for your store, we have conducted a detailed analysis of the options available in the market and presented them here in an easy-to-use format

2. Top Shopify Wholesale Apps

3. Detailed Review of Shopify Wholesale Apps

1. Wholesale Pricing Discount

4.8

Key Features:
 
Wholesale Pricing Discount is a Shopify wholesale app that provides fully customizable rates for your products. You can customize the prices based on the quantity added to the cart, the customer who is purchasing, and the product being purchased. You can also set customized wholesale shipping rates based on these parameters. You can even set customized payment terms for wholesale orders.
 

Pros:

  • Offers fully customizable pricing and payment terms.

  • You can customize pricing and payment terms for each individual customer.

Cons:

  • Their customers have reported some severe bugs on the platform.

  • Difficult to integrate, especially for complicated workflows like handling multiple currencies.

Shopify App Link

2. Wholesale and Custom Pricing

4.3

Key Features:

Wholesale and Custom Pricing allows you to fully customize your pricing based on order quantity and for specific customers. For your dedicated wholesale customers, they offer order forms to streamline the purchase process. They also aid you in upselling by showing tiered pricing and encouraging customers to spend more.

Pros:

  • Offers a free tier with very basic features. This is useful if you want to try out the app before purchasing.

  • Has integrations with several tracking and upselling apps.

  • Competitive pricing for the features on offers.

Cons:

  • Integration with your Shopify store is often a complicated process requiring technical support.

  • May cause compatibility issues with your existing apps.

Shopify App Link

 3. Wholesale Order Form and ReOrder

 
  4.7

 

Key Features:

Wholesale Order Form and ReOrder allow your customers to bulk order in seconds with their single-page order form. They can repeat their previous orders quickly, along with the provision to update the quantities and products. You can also easily modify the look and feel of the app to match your store design.

Pros:

  • The top-tier plan is relatively affordable at $24.99/month.

  • Easy and straightforward integration process with your Shopify store.

Cons:

  • Lacks some advanced features like customized pricing for specific customers.

  • Does not offer upselling features.

Shopify App Link

4. Wholesale Catalog Maker

4.0

Key Features:

Wholesale Catalog maker allows you to create business-to-business catalogs for your Shopify store. They offer more than 45 templates and allow drag-and-drop editing. Your customers can easily place orders from the catalog itself, significantly speeding up the ordering process. They also let you manage the invoicing and draft orders from your Shopify store itself.

Pros:

  • Allows you to have a master catalog and edit it for specific customers

  • Offers unique features like customizable catalogs and direct order creation from catalogs.

Cons:

  • They are designed for Shopify stores that primarily sell products in bulk and do not offer retail-specific features.

  • Clumsy user interface.

Shopify App Link

5. Wholesale Lock Manager

4.7

Key Features:

Wholesale Lock Manager allows you to customize your wholesale operations inside your Shopify store. It enables you to create locked and password-protected wholesale specific sections. They also provide a proactive support team, with an assured call back in 1 business day in case of any complaints.

Pros:

  • Very affordably priced at $6.99/month.

  • Has a responsive support team.

  • Easy to use and integrate.

Cons:

  • User interface is not seamless for wholesale customers.

  • Wholesale prices and sections can only be manually accessed through passwords.

  • Not as feature-rich as competing options.

Shopify App Link

6. Wholesale Simplified

4.4 

Key Features:

Wholesale simplified allows you to handle both retail and wholesale customers from the same store. You can easily create product and category-based discounts. Further, you can specify the minimum quantity to be purchased to avail a specific discount. You can also create fixed discounts for particular products and offer discounts only to certain tiers of customers.

Pros:

  • Wholesale Simplified is a feature-rich offering with well thought out customization options.

  • They claim to be compatible with all the major inventory management tools,

  • Allows you to handle retail and wholesale customers from the same Shopify store without creating duplicate products.

Cons:

  • They are a relatively new entrant in the market and lack a track record of reliability.

  • Shopify store ratings may not be reliable due to the small sample size.

Shopify App Link

7. Wholesale - All in One

4.9

Key Features:

Wholesale - All in One offers the usual features like customizing pricing based on products, volumes, and categories. In addition to these, you can also tag pricing rules to a specific set of customers. You can also set specialized shipping rates for wholesale customers based on various factors.

Pros:

  • You can set percentage-based and price-based discounts.

  • Wholesale - All in One avoids duplicating and hiding products even when using tiered pricing features.

  • Supports multiple currencies.

Cons:

  • Some necessary features are offered as add-on features and are not included with any plan.

  • You need to pay a one-time fee to enable the add-on features. The fee lacks transparency and is based on your web design requirements.

Shopify App Link

8. Wholesale Pricing Manager

4.4

Key Features:

Wholesale Pricing Manager is a pricing management software that works for both your wholesale and retail pricing management needs. They feature auto-tagging, email marketing, customer grouping, and fully customizable settings. The application enables you to set several pricing tiers without duplicating products.

Pros:

  • Live chat support is available for easy and fast onboarding.

  • Has a 7 day free trial period.

  • Wholesale Pricing Manager is compatible with a wide range of inventory management software.

Cons:

  • Priority support is only available in the top-tier plan.

Shopify App Link

9.Wholesale Gorilla

4.4

Key Features:

Wholesale Gorilla is a Shopify wholesale app created by actual store owners. It covers all the essential features including retail and wholesale customer management, tiered and customized pricing, and inventory management. They also provide an easy-to-use interface, and is an entirely code-free solution.

Pros:

  • Has been created by actual store owners and prioritizes must-have features.

  • Has the provision to automatically translate your pages in several languages like Spanish, French, German, and Italian.

Cons:

  • The plan with all the features is significantly more expensive than the competition at $79.95/month.

  • It might slow down your Shopify store as it uses no-code integration.

Shopify App Link

10. Wholesale2b Dropshipping

  3.8

Key Features:

Wholesale2b Dropshipping is a Shopify dropshipping solution that also integrates wholesale selling features. They claim to provide the lowest prices for a range of products, and can automatically handle and synchronize shipping information once an order has been placed.

Pros:

  • Provides a low involvement dropshipping and wholesale solution.

  • Automatically processes orders and syncs shipping information with your Shopify store.

Cons:

  • Is more focused on dropshipping than on providing wholesale specific solutions.

  • Only suitable if your primary revenue source is dropshipping.

Shopify App Link

4. Selecting the Best Shopify Wholesale App

Even if your primary source of revenue is retail sales, wholesale solutions enable you to open up your business to wholesale customers without any corresponding increase in staffing costs. So irrespective of your focus on retail or wholesale customers, Shopify wholesale apps for a no-brainer for your Shopify store. Some points to keep in mind while looking for the same are:
 

1. Software Cost

Even though the subscription costs are minuscule compared to the revenue generated, keeping the pricing in mind is essential. Also look at the different pricing tiers and if a free trial period is provided.

 

2. Range of Customization Features Offered

Handling wholesale orders requires you to have granular control over your pricing. It is always better if you can control and customize pricing based on a host of factors, including quantity purchased, the specific customer who is placing the order, products category, etc.

 

3. Ease of Use and Integration with your Shopify Store

As pricing customization is a task that requires careful thinking and implementation, it is always better to have a user-friendly workflow for the same. You can opt for low code or code-based solutions depending upon your technical expertise. Make sure that the apps you are considering support the pricing model you plan to use.

 

4.  Customer Support

Proper customer support during initial integration and customization is essential. It is also necessary to look at the support options available in case of glitches.

 

5. Reliability and Potential Downtime of the Software

Carefully consider the overall reliability and stability of the platform before integrating it with your Shopify store. Glitches in pricing can badly affect your revenue and degrade your customers’ trust in your business.

5. Overall recommendation

Most of the Shopify Wholesale Apps have roughly similar pricing. Even for the relatively higher priced ones, the subscription cost is negligible compared to the revenue generated. Therefore your final choice boils down to your feature requirements, and your familiarity and comfort with the integration method.


For businesses that primarily handle retail customers, apps like Wholesale Simplified and Wholesale - All in One are viable options to consider. They allow you to dip your toes in wholesale shipping without impacting your core strength of retail sales. If your Shopify store focuses equally on retail and wholesale customers, you can look at some of the more feature-rich options like Wholesale Form and ReOrder and Wholesale Gorilla. If your primary focus is on wholesale customers, or you plan to carve your niche in the wholesale space, you should be looking at more advanced and wholesale specific solutions. Shopify wholesale apps like Wholesale Catalog Maker and Wholesale and Custom Pricing are viable options for this use case.

6. FAQs

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