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  • Home / Blog / eCommerce

Top 10 eCommerce Companies in New Zealand

01 Apr, 2022 | 8 Min Read
Top 10 eCommerce Companies in New Zealand

Table of Contents

Overview of eCommerce Companies in New Zealand

During the month-long lockdowns in several areas in 2020, many industries were crashing rapidly. Courtesy of the top eCommerce companies in New Zealand, the kiwis, have rather been stepping up their game in the eCommerce industry. Let's take a broader view of things first. In 2019, global eCommerce made $3,354 billion in sales. 2020 skyrocketed that number upto $4,820 billion. We don't know if we have any statisticians reading this, but there's definitely something happening with those numbers.

The eCommerce industry has been expanding at a steady rate in New Zealand too. The country ranks at the 39th spot in the largest eCommerce markets race. In 2020, an increase of 31% in New Zealand's eCommerce market was alone responsible for lifting the international eCommerce market rate by 29%.

Talk about making a difference! This sudden albeit steady progress amongst the kiwis has made competition tough to select the best eCommerce business in New Zealand. ClickPost, however, is here to save the day! We've searched and hand-picked the 10 best eCommerce companies in New Zealand for you today!

Top 10 Best eCommerce Companies in New Zealand [2022 Updated List]

New Zealand has some of the best eCommerce companies available and with such good competition, you’ll have to be careful with what you select. Curating from all options available at hand, this article will look at the best companies in New Zealand for eCommerce and their unique customer service and satisfaction approaches.

1. Trade Me eCommerce Company In New Zealand

Trade Me is New Zealand's largest eCommerce business for classified and auctioning. The company was founded in the twentieth century and offered users various products such as cars, property, boats, collectibles, and more. According to Alexa, the company also ranks as the most popular eCommerce platform in New Zealand. 

Trade Me has seen international recognition because of its dominant presence in the market and being ahead of its rival eBay.

The multi-category platform had about five million active users last year and more than half a million daily visitors. When it comes to payment methods, traders mainly use banking or Ping- the company's instant payment service. The site is one of the best eCommerce companies in New Zealand.

 

Company Name
TradeMe
Founded
1999
CEO
Sam Morgan
Headquarter
Wellington, New Zealand
Products, Services, and Benefits
Cars, Property, Boats, Collectibles, etc.

2. SlyGuild Ecommerce Service Provider In New Zealand

This online retailer is targeted at all the men of New Zealand. Male kiwis can buy clothes at a good rate here. SlyGuild has a wide range of clothes to choose from and a classy website.

Appealing to the men of New Zealand, it also adds a first order discount if you sign up and buy. If consumers wish to stay safe from the current pandemic, they can also buy stylish masks that fit their desire.

Overall, the platform offers a ton of different clothing options for men and even has all that you would want from a clothing eCommerce platform.

 

Company Name
SlyGuild
Founded
2007
Founders
James, Blair and Chad Konik
Headquarter
Auckland, New Zealand
Products, Services, and Benefits
Clothing

3. Countdown eCommerce Company In New Zealand

Countdown is a New Zealand based online store which allows users to order mainly groceries online. Occasionally, the platform will also let out discount coupons which you can use to grab decent deals. Whether it be ready-made food waiting to be cooked or simply raw veggies for salads, Countdown has it all. 

You can also get unlimited deliveries for 30 days if you apply for the delivery saver option on their website. Overall, with happening discounts, good prices, and a wide range of groceries, Countdown is a good competitor for any other ecommerce site in New Zealand. 

 

Company Name
Countdown
Founded
1981
Founder
Rattrays Wholesale
Headquarter
Auckland, New Zealand
Products, Services, and Benefits
Groceries and home essentials

4. FishPond Ecommerce Platform In New Zealand

Unlike the name, Fishpond is an online store for buying books. In fact, it is one of the oldest online book sellers in New Zealand. While books at affordable rates are the main appeal here, you can also buy other valuable products such as electronics, household essentials, jewelry, toys for kids, etc.

The massive range of 25 million products on the online store is far greater than several of its local competitors (offline and online). There are unique deals put up daily which you can look out for to gain good discounts! Did we mention the shipping’s free too? All in all, FishPond is an excellent platform for all book enthusiasts or your everyday online customers. 

 

Company Name
FishPond
Founded
2004
Founder
Daniel Robertson
Headquarter
Auckland, New Zealand
Products, Services, and Benefits
Books, electronics, bags, jewelry, toys, homeware, sports items, etc.

5. 1-day eCommerce Company In New Zealand

1-day is New Zealand's largest daily deal website. Products portfolio of 1-day consists of electronics, clothing, home improvements, stationery, toys, games, books, and so much more. As its name suggests, the products are on sale only for 24 hours and start at noon daily. 

 

Company Name
1-day
Founded
2007
Founder
Stephen Tindall
Headquarter
Hamilton, Waikato
Products, Services, and Benefits
Electronics, Toys, Homeware, Health and Beauty

6. Mighty Ape Ecommerce Service Provider In New Zealand

Unlike its name, MightyApe has nothing to do with apes showing off their vigor. The platform enables you to get various items, from electronics to toys. An intriguing aspect of this site, however, is its filters. Buyers have the liberty to filter the product's brand, type, and price range. This can be helpful to get yourself in the spotlight quickly once you research your target audience and their interests.  

 

Company Name
MightyApe
Founded
1999
Founder
Simon Barton
Headquarter
Auckland, New Zealand
Products, Services, and Benefits
Electronics,Games,Books,Furniture, Appliances, etc

7. GrabOne Ecommerce Website In New Zealand

GrabOne is a New Zealand-based eCommerce marketplace that allows users to check products, services, restaurants, travel, and much more at a reasonable rate. 

The website claims to have about 2.9 million users visiting its platform every week. Altogether, GrabOne offers several insights about stores worldwide and helps users to compare packages and prices.  

 

Company Name
GrabOne
Founded
2010
Founder
Shane Bradley
Headquarter
Auckland Central, Auckland
Products, Services, and Benefits
Automotive,Toys,Fashion,Books, Electronics,Travel, etc.

8. Briscoes Homeware Ecommerce Platform In New Zealand

Briscoes Homeware is an ideal spot for homeware products. The ecommerce company has been famous largely due to its discounted price offerings. No matter the type of room, Briscoes Homeware has products for the entire home. In fact, they even have exquisite items such as barbeque burners and sitting sets for outdoors. You can also get an e-gift card if you wish to send someone a present and can track your orders from their official website, quite the convenient feature we’d say!

 

Company Name
Briscoes Homeware 
Founded
1862
Founder
Rod Duke
Headquarter
Auckland, New Zealand
Products, Services, and Benefits
Homeware

9. TheWarehouse Ecommerce Website In New Zealand

TheWarehouse, commonly known as TWG, is a New Zealand-based online site that entered the eCommerce business in 2009. This group also consists of platforms such as 1-day, Torpedo7, Noel Leeming, and TheMarket. 

Today, it's the largest merchandise retail eCommerce company where they sell from various categories such as stationery, apparel, appliances, furniture, etc., making it a tough competitor amongst all eCommerce companies in New Zealand. 

 

Company Name
TheWarehouse
Founded
2009
CEO
Nick Grayston 
Headquarter
Northcote, Auckland 
Products, Services, and Benefits
Clothing, Jewelry, Sports, Food,etc.

10. PriceSpy New Zealand's eCommerce Company

PriceSpy is a popular site for comparing product prices to help users get the best deal. It started in 2002 and has been operational in seven countries ever since. This website checks numerous stores and their products to list them according to their cost. PriceSpy lists the packaging costs too. Moreover, this site also allows retailers to collaborate with the platform to showcase their stores on their website. 

 

Company Name
PriceSpy
Founded
2002
CEO
Peter Greberg
Headquarter
Auckland, New Zealand
Products, Services, and Benefits
Games,Home appliances, Health, Phones, Fashion, etc.

How to Choose the Best eCommerce Companies in New Zealand?

Now you must have gotten a good idea of the potential eCommerce marketplaces where you can sell your products. Although, there are other things to consider as well when you are dealing with an online marketplace. 

Each business has its requirements, like a few want to build their store, and others would like a platform to facilitate the trading of their products. Thus, depending upon the conditions, one can go through these points. We have listed those factors to help you navigate the most appropriate and best one. 

1. Flexible price package 

One of the first things you will have to check is the pricing packages of the platform. Businesses often miss out on scrutinizing the entire monthly costs, including additional ones like domain names. 

As a result, people miscalculate it and give away more than earning profits. In short, if an eCommerce website claims to provide a platform for sellers at a cheap rate, there must be some extra expenses in the future. Hence, it's wise to list all the costs before deciding.

2. Performance Analytics 

Let's take an example, say product A makes 5% more profit in a month than product B. This may seem vague, but it's crucial data for a seller. Without knowing how well your products are getting sold and aspects like their volume and range, a retailer can become directionless.

However, most of the listed eCommerce platforms today facilitate these analytics, but it may be a premium feature or could ask for a small fee in some. So which data is the best? 

The one containing must-have reports like a user's search history can give insights for better product optimization. Even so, be careful not to pick a website that provides too much information that's tough to understand and convert into profit. 

3. Ease of use and platform performance 

If a website is crashy, complex, or challenging to use, you can't expect it to attract an audience. This is obvious, but sometimes people assume that a popular eCommerce website will also be simple for users, which is not valid. 

This can be a big blunder if you select a site that isn't straightforward. A site should be easy to navigate and use without many advertisements or banners that make it unlikeable. Apart from this, a website's performance and simplicity can be judged by the following:

  • Quick loading 
  • Fast response in mobile app
  • Smooth navigation 

4. Marketing tools 

Typically, a brand has to market themselves to show the world they exist and what they offer. The same applies to an online site where sellers successfully promote their store and products to reach their target audience. 

Regardless, this needs lots of effort and intensive research, but there are online marketplaces that can do the job for you. Altogether, such websites advertise and send personalized emails with discounts or offers; SEO optimization can help users find your store online. 

5. Built-in features 

Selling online has a big competition as advancements and inputs like digital marketing, SEO, content, personalized advertisements, etc. Also, these facets directly impact the results and affect the website. 

To authenticate or judge whether users should buy from a store or not. An online platform that lets customers add feedback is the one to look out for! Therefore, select an eCommerce site that integrates such essential settings.

6. Customisation settings 

One of the primary features that users first notice is the customization of the store. It can also be called the first impression of a customer when they click on your product. 

An ideal eCommerce marketplace will consist of a good range of free store templates and designs for sellers to make their online presence more prominent than their competitors. 

7. Integration of Google and Facebook 

In the era of social media, online selling platforms drive a majority of the traffic from such handles to either market or sell listed products. This itself is an excellent reason to sync your online store with google merchant and Facebook. To put it simply, Google Merchant allows retailers to display their product listings across channels, whereas Facebook business account lets sellers showcase their items or catalogs. 

8. SEO

Search engine optimization is an essential requirement for online business and sites to rank better and increase visibility on the internet. Thus, to appear on search pages, you'll require a platform that allows you to:-

  • Post blogs on your website 
  • Select the domain name 
  • Enables users to give feedback 

9. Scalability 

The most integral component of an eCommerce website is its scalability with your business size. Initially, your business will start slow, but as it grows, users' demand will soar too. This is an excellent opportunity for retailers, but it can create problems if the platform cannot facilitate the same. 

Hence, choose an eCommerce website that can adapt and evolve as your business grows and provides more added features. However, some platforms might give you these features initially; strictly avoiding these sites will be a waste not to utilize advanced tools at the start.

10. Customer service 

When we talk about any business, customer service is the aspect that determines how well an eCommerce website helps users and solves their problems. Generally, sellers could face transaction portal crashes, bugs, or outages. 

These complications affect a business as its store is unavailable or users cannot purchase a product. Moreover, such incidents can give a wrong impression to buyers when they visit your store. Therefore, look for a platform that is their 24/7 to resolve technical and personal problems or have other communication systems to revert. 

Final Words 

To conclude, several eCommerce companies in New Zealand provide a platform for retailers to sell their products. However, there are specific criteria to be eligible as a retailer, and thus, businesses should select the appropriate one. Above all, it's crucial to perform your research before selling or buying on an eCommerce marketplace.

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