Top 15 Best eCommerce Companies in Singapore [2025]

Overview

eCommerce is one industry that has grown exponentially over the past 2 decades, as evidenced by the growth of ecommerce companies in Singapore. This Southeast Asian nation has steadily become one of the most popular hubs for eCommerce companies in recent years. This makes it important to look at the best eCommerce company in Singapore.

This knowledge is needed to gain insight into how the ecommerce industry has expanded and developed over time.

Perhaps the most pertinent information to be gained from this is truly understanding just how far-reaching online businesses are. An insider’s look will show us that the best ecommerce company in Singapore provides services and products from every industry imaginable.

Top 15 Best eCommerce Companies in Singapore

Online businesses now serve a wide range of different industries and types of audiences. The "new breed" of e-commerce companies is not just about selling products. They’re about personalizing the customer's shopping experience.

With these constantly evolving trends in ecommerce, it can be near impossible to keep up with the competition.

The first step is knowing who the competition is and what they look like. This article will look at the best companies in Singapore for eCommerce and their unique customer service and satisfaction approaches.

1. Lazada

Lazada Singapore is a leading online shopping website in Singapore that offers everything from fashion, electronics, home décor, and more to its customers. It is known for keeping costs low and quality high, offering products from major brands like Sony and Apple.

Lazada's parent company is Alibaba Group Holdings Ltd, founded by Jack Ma in 1999. This eCommerce company is currently ranked as the No.1 largest online retailer in Singapore. This company has made strides by providing a range of products at low prices and hiring experienced marketing experts.

Its success can be attributed to its affordable products, wide product range, and convenient payment options. It started as a small business focused on selling electronics and other gadgets online. 

However, in 2016, the company decided to expand into other industries, such as fashion and home furnishings. This decision allowed them to increase their market share exponentially in Asia-Pacific.

2. Qoo10

Qoo10 is a Singapore-based online marketplace and eCommerce platform founded in 2010. It is trendy for its wide range of products and low prices, making it a great place to shop for all kinds of items.

With over two million items on sale, they are one of the largest eCommerce sites in Singapore with various categories such as electronics, home appliances, fashion, and beauty.

Qoo10 has expanded its business to include services like door-to-door grocery delivery, payment channels, phone and broadband plans, and more. It has also established partnerships with Adidas, Nike, and more for its digital storefronts.

What sets Qoo10 apart from other online businesses is its focus on customer experience. This includes an easy-to-navigate website with a wide range of products on offer.

It also offers a global delivery service so shoppers can shop with peace of mind at any time of the day. Qoo10 also provides exclusive discounts to members who are registered with their program.

Qoo10's customer-centric design and easy payment options are among the many reasons it is one of the best ecommerce companies in Singapore. 

3. Zalora

Zalora is a Singapore-based online retailer which sells fashion and lifestyle products primarily. It was founded in 2012 and was one of the first to offer a comprehensive range of products from brands worldwide.

Zalora focuses on bringing high-end fashion brands to their customers at a low price point through their curated product selections and fast delivery services.

Founded in 2012 by Rocket Internet, Zalora is present in Singapore, Indonesia, Malaysia, and Brunei. In addition to that, it has also recently launched in Taiwan.

It has generated revenue by selling various clothes, shoes, and accessories brands. The company also offers brands like Monsoon, Shoe Market, JustFabulous, and Belkis.

4. Carousell

Carousell is an online marketplace where people can buy and sell second-hand goods from all over the world.

Carousell is an ecommerce website that facilitates peer-to-peer transactions, such as selling and buying products. The company allows users to list items for sale and track their progress through the sale process without handling logistics on their own.

You can also search for products by category, price, or brand name and compare prices, shipping options, and seller ratings. You will find many sellers who offer free shipping or even free returns on their items.

It allows users to list items for sale and track the item's progress through the sale process without handling logistics on their own. The company has recently been in the news as a new "marketplace of marketplaces" in Singapore to find various products.

Carousell started as a mobile platform and has morphed into a web-based service with the launch of its site in late 2017. It lets anyone with any product take down photos & post for sale easily online or chat online about what they're selling. Carousell exists in Malaysia, the Philippines, Indonesia, Taiwan, Australia, and Hong Kong.

5. Shopee 

Shopee Singapore is a leading e-commerce website in Singapore that allows customers to buy and sell merchandise online.

Shopee started in 2012 with the intent to change shopping. The company has ambitions of becoming the number one e-commerce platform in Southeast Asia by 2023. Their success was partly due to their innovative approach to embracing technology and being bold enough to experiment with new strategies.

Shopee has gained popularity among consumers because it provides services such as attractive discounts and free delivery for goods sold through its platform, which helps attract customers from all walks of life, especially those who would otherwise go outside of their comfort zone to shop.

Shopee is operational throughout Southeast Asia, with over 300 million users. They also have a presence in Malaysia, the Philippines, Thailand, Indonesia, Vietnam, and Taiwan.

6. EZbuy

EZbuy is an online shopping platform primarily involved in clothing, family, home, and beauty. EZbuy is an ecommerce business specializing in products from Korea, Taiwan, and the US. They provide several affordable options and can ship anywhere or internationally. Products are also popular among Malaysian, Thai, and Indonesian customers.

It specializes in providing affordable items for consumers. With nearly three decades of experience and a large customer base, EZbuy has offered an expansive range of products at an affordable price.

EZBuy is a leading online marketplace for new and used products. The ecommerce site offers affordable products from big brands like Nike, Adidas, Louis Vuitton, Gucci, Prada, etc., at up to 70% off retail prices available only within the island nation.

EZBuy has been serving customers since its inception in 2010. It has grown exponentially to become one of the top ten largest online retailers, with over 100 million users in Asia-Pacific alone.

7. RedMart

RedMart has been recognized as a top eCommerce Company in Singapore and continues to grow. They are known for their product and service offerings, including consumer electronics, home appliances, fashion apparel, jewelry, lifestyle accessories, and more.

It is one of the most popular e-commerce companies in Singapore. It offers products from various categories, including beauty, fashion, electronics, and fashion. RedMart was founded in 2001 by the group behind today's popular grocery store.

The founder of RedMart wanted to create a website to help shoppers find the right products efficiently and expeditiously. The company's mission is to help customers save time and money to spend more time on what matters most to them - their family or hobbies.

8. Fair Price on

Singapore-based online business, Fairprice, was founded in 1973. It has grown to become one of the largest eCommerce companies in Singapore. The company can achieve a powerful brand by harnessing the power of technology and showcasing how it can help consumers save money.

FairPrice On is the e-commerce portal of FairPrice, a leading grocery retailer in Singapore. It allows customers to buy household products, from fresh food to home and baby products, with delivery options at home or convenience. If you are in the market for clothes or electronics, then FairPrice will be your go-to destination.

9. eBay

eBay is a subsidiary of eBay Inc. that specializes in online shopping for consumers in Singapore. It is one of the top eCommerce businesses in Singapore. It is a platform that provides services such as listing, buying, and selling items for a certain amount of time.

This eCommerce platform has also transformed into a marketplace for sellers looking to buy and sell goods from around the world through an innovative mobile app. The app provides users access to millions of products from hundreds of sellers worldwide.

By selling electronic goods, eBay offers buyers the chance to purchase quality products at affordable prices while sellers can make some money away from home or work.

In 2018, eBay had 1 billion visits with an average spend of US$140 per visit by its visitors in Singapore alone. The company also offers a range of payment options, such as credit cards, PayPal, and bank transfers.

10. Sephora

Sephora Singapore was ranked among the top 10 eCommerce companies in Singapore. They have developed a robust online presence that influences how Singaporeans shop.

Sephora is a French brand retailer of personal care and beauty products, which features nearly 3,000 brands and its private-label line, Sephora Collection. It offers everything from makeup to skincare to body care and more. Today, the company has over 2600 locations worldwide.

The brand is present in France, Europe, Asia, North America, South America, Australia, and New Zealand. The company currently has over 1,000 locations in North America alone.

Sephora is one of the leading beauty e-commerce marketplaces in Singapore. They provide a wide range of cosmetics and skincare products at affordable prices.

They offer a great selection of makeup and skincare products that cater to all skin types, ages, and personal preferences. Apart from providing their products at affordable prices, they offer an unbeatable customer service experience.

11. Reebonz (now ReebonzLIVE)

Reebonz started as a luxury retailer in Singapore but soon expanded to cater to international clients worldwide. This e-commerce company has recently been acquired by another Singapore-based e-commerce enterprise, LiveCommerce Entertainment.

ReebonzLIVE uses FB and IG live streaming to sell luxury clothing and accessories worldwide. The host, Sharlene Reebonz, posts daily live videos on Facebook and Instagram, where viewers can book items and place orders through the comment box. 

Once Reebonz confirms the product's availability, a payment link is sent to the customer's phone or social media link. After payment completion, Reebonz shares an order confirmation email and a tracking id as soon as the order leaves the warehouse. ReebonzLIVE is fast becoming one of the favorite e-commerce companies in Singapore.

12. HipVan

HipVan is a new-age e-commerce company that sells quality furniture at a fraction of the cost charged by most other companies. HipVan, established in 2013, prioritizes the quality of items above all things.

They sell online through their website and all from their physical stores. Their brick-and-mortar showrooms act as Experience Stores where buyers get to touch and feel the furniture they buy. 

This Singapore e-commerce company provides excellent courier delivery of its products. It offers white glove delivery during two time slots - 9.30 am to 12.30 pm and 1.30 pm to 4.30 pm. What's more, HipVan can hold orders for up to 3 months or until your home is ready to welcome the new furniture. 

They also provide deliveries on Saturdays and Sundays. However, they do not offer an in-store collection.

13. Love, Bonito

Love, Bonito started as a humble blog shop selling second-hand clothing from Thailand and South Korea in 2006. As the popularity of this fast-fashion blog shop caught on among youngsters, the blog shop transformed into an online store.

Since its inception in 2006, BonitoChico (now Love, Bonito) has grown to become an immensely popular e-commerce company in Singapore for women's fashion.

Several successful funding rounds have also helped the brand expand to physical stores. Love, Bonito, today, has 3 flagship stores in South-East Asia.

It has also taken over the manufacturing and selling of its own range of clothing. The e-commerce store recently introduced a new line of luxury garments for bridesmaids, kids and would-be, and new moms. 

Love, Bonito also has a huge fan following in Australia, the United States, Phillippines, and Taiwan.

14. Rack85

Rack85 is a lifestyle consumer electronic goods brand from Singapore. It is also the authorized reseller of many popular global electronic brands like Sony, Jabra, Garmin, etc. The website of this e-commerce company is attractive, with feature-sized images. It is a one-stop shop for all of GenZ's wearable electronic goods.

The company offers a wide range of products, including tablets, smartphones, laptops, and more. Rack85 is known for its competitive prices and comprehensive warranty coverage. The company also offers free shipping on all orders over $85. In addition, Rack85 provides a secure checkout process and accepts major credit cards.

As a result, customers can feel confident that they are getting the best possible deal on their purchases. Whether you are looking for a new tablet or smartphone or simply replacing an old one, Rack85 is sure to have what you need.

15. YeoBuild HomeStore

If you're looking for a new home or kitchen appliance in Singapore, chances are you'll find what you're looking for at YeoBuild HomeStore. This e-commerce company offers a wide range of products from leading brands, all in one convenient online location.

Whether you're in the market for a new fridge, oven, or washing machine, YeoBuild HomeStore is sure to have what you need. And if you're not quite sure what you're looking for, their friendly and knowledgeable customer service team will be happy to help you find the perfect appliance for your home. So why shop anywhere else? Check out YeoBuild HomeStore today and see for yourself!

How to Choose the Best eCommerce Website or Company in Singapore for Selling Products?

Although eCommerce companies are the easiest and fastest way to sell your products, you still need to be cautious when choosing which company to partner with. The most important thing when looking for the best e-commerce company is to know what you're looking for.

Various criteria can help you choose a company, and we have listed some below. You can use specific criteria to identify trustworthy and reliable eCommerce companies.

1. Types of Products and Reputation

What products or services do you want to sell? Ensure the e-commerce company you choose offers the features and functionality you need to support your business. By considering these factors, you'll be able to choose the best ecommerce company for your business needs. You should always look for an established company with a good reputation. The more popular or reputable the company is, the better it is.

2. Fees

What is your budget? Some ecommerce companies charge monthly fees, while others take a percentage of each sale. Make sure you understand the pricing model before you sign up.

Look out for companies with low fees and competitive pricing on their products. This will give you peace of mind knowing that you won't pay too much when your business starts running well.

3. Customer Support

Another important thing to look for is a company that offers good customer service. This is important because you'll need to be able to rely on them to help you with any problems that might arise.

Make sure they offer 24/7 support so you can always get in touch with someone if you need to. Check for customer reviews on how the customer service responds in case of any issues or problems. 

4. Feature List

What features are important to you? Do you need a robust platform with all the bells and whistles or something simpler and more affordable? Do most of your customers shop on websites or mobiles? Would you prefer to sell through a mobile app? Asking yourself such questions should give you a clear idea of what features you want most in your e-commerce platform.

5. Satisfaction Guarantee

Companies should offer a satisfaction guarantee so that when an order doesn't work out, the customer can get her money back and assure that the product is received without much damage. 

6. Experience & Expertise

Look for experienced and skilled staff companies. Experience and expertise are two of the most critical aspects of an eCommerce company. It shows that they have been in the industry for a long time and know-how to create a great-looking website, manage inventory, and handle other business-related tasks. So, make sure to look for experienced companies - not just claims.

7. Customer Base and International Reach

Even a young and upcoming e-commerce company should plan on increasing its reach and serviceability over the years. The e-commerce platform you choose to sell your merchandise will greatly affect your customer base.

If you plan on expanding outside of Singapore, look for online marketplaces to make that happen. Any selling channel with a global reach is the best option for a Singapore e-commerce company.

8. Logistics 

Most online storefronts handle shipping and fulfillment on their own. Online sellers only need to ship their products to the platform's warehouse. Some online platforms even provide pickup and drop to storage units.

We suggest tying up with an e-commerce selling channel that takes care of all logistics needs, from packaging to shipping. Not only is it super convenient, but it also saves money and time.

9. Payment Gateways

Customers want to be able to pay in the way most convenient for them. Therefore, e-commerce companies must be mindful of the modes of payment their online platforms offer.

Greater ease in checkout brings greater customer satisfaction and loyal customers. See if the online platform of your choice provides payment via Debit/Credit cards, Netbanking, RazorPay, PayPal, etc.

10. Mobile-friendly

Since most buyers today shop from their phones, it's absolutely imperative to have an online website that is mobile-friendly. It doesn't even need to be a mobile app. We are all familiar with glitchy interfaces, a site that just won't scroll, or one that is too slow. Suffice it to say it's not the best customer experience. So, check out your e-commerce company's mobile app, if they have one, or their website on a mobile device.

How to Spot the Best Online Marketplace for Selling Goods?

Choosing a company is not always easy, especially when so many options can be overwhelming. The first thing that anyone normally asks when looking at ecommerce companies in Singapore (or anywhere in the world) is:

• Does their site have a professional design?
• Do they offer discounted rates on certain products?
• How many reviews does their website have?

Once those questions pass, numerous others truly let you in on the secrets of ecommerce success. These factors likely include the availability of products, how easy it is to order, ease of checkout, usability, customer support, and security.

At first glance, it may seem like all e-commerce sites are the same. However, not all eCommerce sites are created equal. There are specific features that certain websites offer that make them better for certain groups of consumers.

For example, suppose you're looking for fashion items or high-end brands. In that case, Zalora is a much better option than FairOnprice because of its wide selection of clothing, and its customer service team is much more efficient.

There are so many eCommerce sites out there; it can be hard to decide which one is suited to your needs. These factors will help you determine what eCommerce site is right for you.

1. The number of products on offer

This metric lets us know how many items are available on the website. The larger the number of products sold, the better your chance of finding what you're looking for.

2. The price range

This metric tells us how much you should expect to pay for any product. You have an easier time trying out new products and brands with lower prices without worrying about spending too much money at once.

3. How easy is it to order and checkout

It is an important metric that evaluates how easy it is to navigate a site. How simple it is to find what you need and how easy it is to find things within the website. 

Conclusion

This guide has provided a list of the top eCommerce companies in Singapore. We hope you find this helpful list as it will allow you to decide better which company is best for your business.

An excellent way to learn more about these companies is to visit their websites and read their customers' reviews. This will help you understand where they excel and what they offer.

While new eCommerce companies are constantly popping up, these are the top 10 best in Singapore. Despite many competitors, these companies remain on top, providing excellent customer experiences and services.