Comet's Journey to Post-Purchase Excellence with ClickPost

Beyond the Ordinary: From Growing Post-Purchase Pains to Customer Delight

In just three years, Comet has established itself as India's leading sneaker brand, combining unique designs with accessibility to climb the valuation ladder rapidly. But like many fast-growing D2C brands, their success brought unexpected operational challenges.

Every new collection drop selling out quickly brought the kind of challenges most footwear brands dream of, and yet dread at the same time. It opened gaps in post-purchase experience that needed immediate attention. 

Customers expected precise delivery timelines, seamless returns, and real-time order tracking. Instead, Comet's team found themselves managing an increasing volume of repetitive customer inquiries. Vague delivery estimates began affecting customer satisfaction scores.

Recognizing that sustainable growth required operational excellence, Comet made a strategic decision to partner with ClickPost. The results speak for themselves, as Anshu Kumar, Logistics and Customer Delight Lead at Comet, explains:

“There has been a significant impact in overall customer inquiries and customer queries which earlier we used to get quite a lot, but since we have moved to ClickPost, it has drastically reduced”

The Strategic Challenge: Scaling Without Compromising Customer Experience

As Comet's monthly order volume grew from 10K to over 20K orders across India, the challenge was clear: scale operations without compromising customer delight. Optimizing for the post-purchase experience became absolutely essential.

• Support Volume Management: "Where Is My Order?" (WISMO) inquiries began consuming significant support resources, impacting response times and customer satisfaction metrics.

• Delivery Predictability: Without precise Estimated Delivery Dates (EDD), customers faced uncertainty about when their orders would arrive, leading to potential cart abandonment and delivery failures.

• Returns and Exchange Optimization: Manual return workflows created delays in processing, affecting the seamless experience customers expected from a premium brand.

For a sneaker brand where customers purchase both product and experience, each post-purchase touchpoint represents a critical trust-building opportunity. Comet understood that optimizing their logistics infrastructure wasn't just operational necessity—it was essential for maintaining their brand positioning.

Strategic Partnership: Why Comet Chose ClickPost

Rather than implementing patchwork solutions, Comet's leadership took a strategic approach to address their scaling challenges. They needed a technology partner with proven expertise in D2C logistics and deep understanding of footwear retail dynamics.

ClickPost's comprehensive platform addressed Comet's specific requirements: accurate delivery predictions, streamlined returns processing, and proactive customer communication. 

More importantly, we brought specialized knowledge of logistics and post-purchase, understanding the critical importance of delivery accuracy and hassle-free returns in building customer loyalty.

The decision was clear. Comet partnered with ClickPost to build a logistics backbone as premium as its products.

Transforming Operations: Solutions That Delivered Results

ClickPost’s solutions transformed Comet’s logistics from reactive problem-solving to proactive customer experience management.

Precise Delivery Predictions with EDD

By analyzing both pickup and drop-off pin codes, Comet now provides customers with realistic, accurate delivery timelines that build trust and reduce uncertainty. The impact was immediate and measurable. Anshu Kumar, who experienced this transformation firsthand, shares- 

Streamlined Returns & Exchanges 

ClickPost customizable return and exchange portal adapted to Comet's policies, SKU eligibility requirements, and exchange catalogs. Smart exchange nudges and simplified price reconciliation gave a boost to exchange adoption while automated refund processing improved the return experience.  

This transformation protected Comet's reputation for outstanding customer service while reducing operational overhead. As Anshu Kumar observes-

Proactive Order Tracking & Communication 

Automated tracking updates keep customers informed throughout their order journey, significantly reducing support ticket volume and improving customers’ satisfaction scores.

Dedicated Technical Support 

Beyond our services, ClickPost's proactive support approach captured their attention— ensuring smooth operations and quick issue resolution.

Anshu Kumar highlights this aspect best-

With the right tools in place, Comet turned logistics from a bottleneck into a driver of loyalty and growth.

Why This Could Work For Your Business Too?

Comet’s story is one that resonates with every ambitious D2C brand. Scaling fast is exciting, but without the right logistics partner, growth can spiral into chaos. ClickPost brought clarity, automation, and confidence to Comet’s operations — and the results are impossible to ignore:

• Reduced Support Load: Significant decrease in WISMO tickets, allowing the team to focus on strategic initiatives.

• Improved Customer Satisfaction: Enhanced NPS and CSAT scores reflecting better post-purchase experience

• Scalable Operations: Infrastructure capable of supporting continued growth without proportional increases in operational complexity.

We asked Anshu Kumar why ambitious brands should choose ClickPost? He concludes-

Looking Ahead

Today, Comet continues setting new standards for customer experience in premium footwear retail. Their partnership with ClickPost has created a logistics foundation that supports their ambitious growth plans while maintaining the exceptional service quality their customers expect.

This success story demonstrates how strategic technology partnerships can transform operational challenges into growth enablers, allowing brands to focus on what they do best—creating products their customers love—while ensuring every post-purchase interaction reinforces their commitment to excellence.