At ClickPost, we’ve always believed that logistics technology should simplify operations, delight customers, and scale effortlessly. With e-commerce volumes growing every day, traditional shipment tracking systems were struggling to keep up. That’s why we built our Dynamic Polling Scheduler — a smarter, scalable way to track millions of shipments while keeping carrier partners, enterprises, and customers happy.
The Old Way Wasn’t Good Enough
Our earlier polling system worked on a simple schedule: check shipments every two hours in one big batch. But this approach came with real challenges:
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Courier API overload → Millions of requests sent in one shot created sudden traffic spikes.
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Slow visibility → Issues were only detected every two hours.
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Missed SLAs → Courier rate-limits blocked us, creating delaying updates.
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No account-level control → Every customer got the same 2-hour polling, whether they needed it or not.
For fast-moving e-commerce brands, these delays and inefficiencies could impact customer trust and delivery promises.
A Smarter Solution: Dynamic Polling
The Dynamic Polling Scheduler changes how shipments are tracked by spreading the work evenly across time and accounts. Instead of traffic spikes, shipments are polled continuously in 1-minute slices, ensuring smooth operations and fresher updates.
Here’s what makes it powerful:
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Configurable Per Account → Each enterprise can set its own polling frequency.
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Smooth Load Distribution → Shipments spread across polling frequency windows, no more courier overload.
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Real-Time Monitoring → Issues detected in under 10 minutes, not 2 hours.
Deep Configurability: Built for Every Business
Not every enterprise has the same needs. A high-volume marketplace, a niche D2C brand, and a logistics provider will all want different tracking behaviors. Dynamic Polling makes that possible:
1. Per-Account Polling Intervals
Each customer can define how frequently their shipments should be polled. For example:
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A large electronics retailer may want every 60 minutes for time-sensitive deliveries.
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A lifestyle brand with reliable couriers may prefer every 180 minutes to reduce load.
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2. Automatic Adjustments
Polling frequency adapts dynamically:
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Accounts with strong webhook coverage get fewer polls (up to 12 hours apart).
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Accounts without webhook coverage stay on frequent cycles.
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3. Granular Control at Scale
Configuration can be applied at:
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Enterprise Level → One setting for the whole brand.
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Courier Level → Different polling intervals per courier partner.
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This configurability-first approach ensures that every brand gets exactly the level of visibility it needs — without overloading couriers or wasting resources.
Real-Life Impact: From API Throttling to Zero Tickets
Before Dynamic Polling, one of the biggest issues we faced was API throttling. Many courier partners impose strict rate limits, and our older architecture made burst calls that often exceeded these thresholds.
A clear example is Amazon Tracking Services (ATS), which has a rate limit of just 8 transactions per second. Under the old system, almost all requests to ATS would get rate-limited, leading to delays and missed updates.
Success Metrics
This chart data for Shiprocket
This chart data for Amazon Traking Services
Note:
- green color indicates - rate limited
- blue color indicates - api success but no new updates in awb status
- red color indicates - api success and and new updates received
The result?
Clients are seeing fewer tracking issues, faster updates, and higher satisfaction. And our support team no longer spends hours resolving repetitive tickets — freeing up time for more strategic work.
Who Benefits Most?
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Large Enterprises & Marketplaces → Manage millions of shipments with custom polling strategies per seller or courier.
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E-commerce Brands → Gain control to optimize between cost efficiency and delivery speed.
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Logistics Companies → Ensure urgent shipments are prioritized with higher polling frequency.
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SaaS Platforms → Multi-tenant flexibility with isolated polling configurations.
Why This Matters
→ For customers, it means fresher, more reliable tracking updates.
→ For brands, it means on-time delivery updates, cost savings, and fewer SLA breaches.
→ For courier partners, it means stable, predictable API traffic without spikes.
The Dynamic Polling Scheduler is more than an engineering upgrade — it’s a business enabler. By transforming how tracking works at scale, ClickPost ensures that enterprises can grow faster, operate smarter, and keep customers happier.