How ClickPost Automates Kapiva’s Logistics

Introduction

Starting Small, Dreaming Big! Founded in 2016, Kapiva started with a mission to bring the power of Ayurveda into modern wellness. Initially, it focused on health supplements and organic drinks, and had a local customer base. Logistics were slow with limited manual fulfillment processes but as Kapiva’s reputation grew, its product demand skyrocketed.

Scaling Up and Facing New Hurdles

Kapiva’s revenue increased 2x to 114 crore INR in FY23. Order volumes went up, customer base broadened, and manual processes became unsustainable. The brand faced delays in dispatch, order inaccuracies, and difficulty tracking shipments. Delivery failures and rising RTOs started affecting customer satisfaction and profitability.

Kapiva soon realized that they needed an automated logistics solution to scale efficiently without sacrificing service quality. That’s when they turned to ClickPost to streamline their operations and enhance delivery reliability. 

Challenges That Made Dents in Kapiva’s Progress

As Kapiva grew, so did its logistical challenges. What worked when they were a smaller brand became unsustainable as demand surged. With expanding order volumes and a wider customer base, manual processes and inefficiencies started to hinder their growth. As Mayank Jain rightly mentions: 

1. . Tracking Nightmares: Kapiva’s team had to juggle multiple systems just to see where orders were. One system for domestic shipments, another for express deliveries, and yet another for returns. This patchwork meant a single shipment could require logging into three different dashboards just to check its status. 

Customers were left in the dark too, often calling or emailing to find out “Where’s my order?”, and the team spent hours digging through systems instead of focusing on growth.

2. Rising RTOs: When deliveries failed, Kapiva had no clear process to quickly recover them. Failed attempts often sat unresolved for days, causing customers to cancel orders or return them. 

The result? RTOs (Return to Origin shipments) skyrocketed, revenue leaked, and valuable products ended up back in the warehouse, unsold and taking up space. Each failure meant more manual work for the operations team, who had to chase transporters and customers to fix the issue.

3. Carrier Confusion: Choosing the right carrier was a constant headache. With multiple courier partners, each with their own APIs, service timelines, and pricing, the team had to manually decide which transporter to assign for every shipment. 

The wrong choice meant delays, extra costs, or unhappy customers. Without a unified system, even minor missteps caused a domino effect: delayed deliveries, frustrated customers, and added pressure on the warehouse team to resolve mistakes.

A Step Towards Smarter Logistics: Kapiva’s Transformation 

Kapiva was facing bottlenecks with manual processes and high return rates. ClickPost stepped in to simplify it all.

In Mayank’s words:

With ClickPost’s unified platform, Kapiva gained real-time tracking, smarter carrier allocation, and automated notifications. By working together to solve key pain points, ClickPost revolutionized their logistics operations. 

Now, every day begins and ends with ClickPost, ensuring smoother, more efficient deliveries. Lets have a closer look at Kapiva’s transformative logistics, powered by ClickPost.

From Clutter to Clarity: How ClickPost Optimized Kapiva’s Logistics

“With ClickPost sitting on huge amounts of data, there’s ML involved, and we’re able to route each and every order to the right courier partner and get it delivered. And we’re able to send the communications to the customers in real time. Also, re-attempts and everything is happening via ClickPost.”

- Mayank Jain, Kapiva

1. Real-Time Tracking and Notifications

What they did: ClickPost offered Kapiva one dashboard to track orders across multiple couriers. They also set up automatic updates through WhatsApp, texts, and email. Customers got instant updates on their order status, where their package was, and when it would arrive. This made things way better after they bought something.

What happened: Kapiva's team didn't have to waste time going back and forth across various dashboards to see where orders were. The automatic updates also meant customers stopped asking, Where's my order? because they already knew. This clear communication not only made customers happier but also made them trust the brand more since they were always in the loop.

2. AI Carrier Allocation

What they did: ClickPost used AI-powered tech to pick the best delivery company for each order, so Kapiva didn't have to do it by hand anymore. It was picked based on speed, cost, and courier performance. This meant every order was handled by the right delivery partner without any extra work.

What happened: Deliveries got faster, shipping costs went down, and the whole delivery process worked better. Kapiva made sure each order went through the most reliable and cost-effective courier, which cut down on delays and made customers happier. Being able to quickly pick the right company also helped Kapiva get bigger without dropping the ball on service.

3. Universal API Integration

What they did: ClickPost's universal API let Kapiva easily integrate with numerous delivery companies, bringing their whole delivery setup into one spot. The API allowed for automatic company selection and seamlessly integrated with carriers and other platforms. With a single point of contact, Kapiva controlled its whole delivery network without having to operate with complex systems.

What happened: The Simple API meant Kapiva didn't have to spend time connecting with couriers. It made things easier and Kapiva saved a bunch of time and cut down on how hard things were to do while making sure deliveries were faster and smoother.

ClickPost x Kapiva: Key Takeaways

By partnering with ClickPost, Kapiva tackled their biggest pain points, optimized their delivery process and scaled without missing a beat on customer satisfaction. Here’s what they achieved:

• Real-Time Tracking & Notifications: One dashboard and automated updates across WhatsApp, SMS and email. No more WISMO queries.

• AI-Driven Carrier Allocation: ClickPost’s machine learning algorithm chose the best carrier for every shipment. Faster deliveries and less headaches for the Kapiva team.

• Universal API Integration: Integrating with 500+ carriers became a cakewalk. No more multiple systems to deal with, just one single connection to handle it all.

• Reduced RTOs: Automated NDR flow meant fewer failed deliveries and proactive solutions, better customer experience and lower returns.

• Operational Efficiency: Automating logistics tasks freed up the Kapiva team to focus on growing the business, not getting bogged down by manual processes.

With ClickPost, Kapiva turned logistics from a problem to a competitive advantage. Smooth sailing ahead!