How High-Risk Merchants Can Build Trust: 5 Essential Strategies for Payments & Delivery
11 Nov, 2025
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9 Min Read
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What’s the cost of a single day of disruption in your supply chain?
For some businesses, it’s lost sales. For others, it’s a broken promise to thousands of customers. For many, it’s both. One way or another, it’s going to impact your business negatively. It could be a missing shipment, a political spat, or a factory fire that makes the chain feel the strain.
According to a study, supply chain disruptions cost organizations an average of $182 million per year, which is 1.74% of their revenue. These numbers make one thing clear—supply chain resilience is no longer optional. Every day of disruption comes with a price tag you can’t afford to ignore.
In this article, we’ll break down what causes supply chains to falter, why old-school contingency plans aren’t enough anymore, and seven proven strategies for keeping your operations moving when the unexpected hits.
But first….
Disruptions don’t just appear out of nowhere. They usually have patterns, triggers, and warning signs. Spotting them early can mean the difference between a minor setback and a major crisis. Here are the biggest triggers that cause supply chain disruptions. Based on their characteristics, we have grouped them into two categories:
These are the big, obvious disruptions—the kind that make headlines and can bring global supply chains to a standstill overnight. Think of California’s case, for example, where spring 2023 floods cut shipments by up to 30%, while Canadian wildfires delayed shipments to Chicago and New York by two days and slashed volumes by up to 75%. Let’s take a closer look at these usual suspects.
Extreme weather—storms, floods, and heatwaves that can close roads, ports, and air routes
Social and political unrest—strikes, protests, and geopolitical tensions that delay shipments
Port closures & labor stoppages halting cargo movement for days or weeks
Natural disasters—earthquakes, hurricanes, or wildfires disrupting entire regions
Global crises—large-scale shutdowns like COVID-19’s impact on ports and manufacturing hubs
Cybersecurity breaches—ransomware attacks or system hacks targeting logistics systems
These are less dramatic than the usual suspects, yet increasingly common. The modern weak spots include:
Overreliance on a single supplier leaving no room for backup if they fail
Lean inventory risks reducing your ability to handle delays
Last-mile bottlenecks creating frustrating hold-ups at the final step
Seasonal demand spikes causing inventory shortages and delivery delays during peak periods
The old playbook, like a printed “in case of emergency” plan, can’t keep up with how fast and complicated disruptions are today. Sure, you might see a port strike or snowstorm coming, but something like a cyberattack or a sudden carrier shutdown can bring everything to a halt in minutes.
Here are a few reasons why the old contingency plans fall short:
Disruptions happen faster and involve more moving parts than before.
New risks like cyberattacks or global pandemics weren’t on the radar when old plans were made.
Printed plans can’t react to live changes or give you early warnings.
Old plans often assume limited failure points, but modern supply chains are more interconnected and fragile.
A one-time plan can’t adapt to constantly evolving challenges and shifting global conditions.
That’s why modern supply chains lean on proactive strategies: diversifying carriers and suppliers, running “what if” scenarios, and monitoring every stage in real time.
After hearing sellers’ real struggles, we’ve distilled seven must-know strategies to keep your supply chain smooth and resilient.
Relying on a single carrier or route is risky—if there’s a delay, strike, or accident, your entire shipment could be stuck.
Hence, don’t put all your eggs in one basket. Assign shipments across multiple carriers and routes to avoid bottlenecks. Not only that, but when you opt for different carriers, it also diversifies transportation modes. As per DHL’s report, adding at least one transport mode (like air, ocean, rail, or road) to any part of your supply chain creates valuable diversification, reducing risk and smoothing out demand fluctuations.
To diversify effectively:
Split shipments between multiple carriers to reduce dependency.
Use alternate routes to bypass potential choke points.
Mix transportation modes (road, rail, air, and ocean) for resilience.
Without up-to-the-minute tracking, small delays can turn into major disruptions before you even notice. With live tracking, you spot the hold-up immediately, communicate transparently with customers, and reroute future shipments to avoid delays.
To implement real-time visibility:
Invest in live shipment tracking tools for immediate updates.
Set up automated alerts for delays, exceptions, and route changes.
Share real-time updates with customers to boost trust.
During delays, silence is your worst enemy. Customers expect transparency, and even bad news shared promptly is better than being left in the dark. Not only does this preserve trust, but it also reduces pressure on your support teams, because informed customers call less. The study also claims the same. It says around 90% of customers want to track their parcels during delivery.
That’s why you need to:
Set up automated delay notifications via multiple channels.
Provide self-service tracking portals so customers can check the status anytime.
Use templated communication to ensure consistent and accurate updates.
Manual tasks slow you down, introduce errors, and drain team resources that should be focused on solving critical issues. Automation eliminates these repetitive steps and speeds up response times. As a result, you can reassign human effort to areas that need creativity and judgment, like strategy creation. In fact, 70% of professionals consider RPA crucial for optimizing supply chain operations.
To automate effectively:
Use automated tools for shipping label generation across multiple carriers.
Implement automation for carrier allocation and invoicing to reduce manual errors.
Automate customer notifications to keep customers informed at all stages.
In e-commerce, the last mile is where most delivery problems begin—delays, damages, missed addresses, or failed delivery attempts. Once a shipment reaches this stage, there’s little room for error, and every disruption directly impacts the customer experience.
Effective last-mile issue management means:
Having a robust failed-delivery management system to recover parcels quickly.
Defining clear escalation protocols so drivers, hub managers, and support teams can act instantly.
Integrating a system to navigate urban areas and traffic congestion
Tracking resolution and redelivery metrics to reduce delays and improve first-attempt success rates.
When your team is ready for last-mile challenges, problems get resolved faster and customers remember the smooth save, not the stumble.
Your supply chain generates massive amounts of data. If you use it right, you can forecast problems before they happen. When you wire these into simple rules and ML-based thresholds, you shift from reacting to problems after they’ve happened to preventing them before they start.
Different AI & ML models are launched to forecast issues, so you stay one step ahead of disruptions. Around 77% of shippers are actively investing in predictive models to optimize supply chain operations.
With these systems, you can:
Identify seasonal spikes and plan inventory accordingly.
Detect weather-related risks and traffic congestion and preemptively reroute shipments.
Flag suppliers with recurring delays so you can diversify sourcing.
Manage last-mile bottlenecks more efficiently.
Last but not least, prepare your team for high-pressure scenarios where quick, informed decisions make the difference between a hiccup and a major loss. A prepared, confident team is your most important asset in building a truly resilient supply chain.
Training should include:
Scenario drills for common disruptions.
Empowering employees with decision-making authority during emergencies.
Reviewing past incidents to improve future responses.
Walmart Canada faced significant hurdles in managing its e-commerce logistics due to reliance on multiple external systems. This fragmentation led to inefficiencies in shipment tracking, label generation, and overall operational control. The complexity of integrating various third-party systems hampered Walmart’s ability to maintain smooth, efficient operations, ultimately impacting their delivery experience.
Fragmented shipping systems causing inefficiencies
No unified platform for carrier integration and tracking
Manual processes slowing down operations
Centralized platform integrating 15+ carriers
Automated label generation and order processing
Seamless shipment tracking across carriers
24/7 technical support for seamless operations
Carrier integration was completed in 24 hours
Perfect 10/10 rating for carrier onboarding
Increased operational efficiency and accuracy
Better control and efficiency in the supply chain
From floods to cyberattacks, from last-mile congestion to political unrest, the risks to your supply chain are constant and evolving. But with the right strategies—diversification, automation, data intelligence, and trained teams—you can turn a fragile operation into a resilient one.
The businesses that thrive aren’t the ones that avoid every disruption—they’re the ones that recover faster, smarter, and with less damage.
So, stop reacting to disruptions—start preventing them. ClickPost gives you the visibility, tools, and confidence to keep your supply chain moving, no matter what happens.
Book your free ClickPost demo today and start building the resilient supply chain your customers can count on.