Top 15 Supply Chain Leaders in Health & Wellness Brands in India 2026
17 Dec, 2025
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29 Min Read
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India’s beauty and personal care market has changed faster than store shelves can keep up. What was once a brick-and-mortar, distributor-led ecosystem is now a dense web of D2C brands, marketplaces, quick commerce apps, export-focused labels, and global powerhouses expanding from India to the world. Behind this are supply chain leaders who are quietly solving very loud problems – from volatile demand and short product lifecycles to complex regulations, sustainability expectations, and rising customer impatience.
This edition spotlights leaders who sit at the intersection of beauty, technology, and operations. Each of them is rethinking how products are sourced, manufactured, moved, and delivered – and how supply chains can become real growth engines instead of back-end support functions. Their journeys offer a lens into how cosmetics supply chains are being redesigned in India and beyond.
Cosmetics supply chains today balance three challenging demands at once: speed, consistency, and compliance. Formulations are more complex, personalisation is rising, and product launches are frequent, all while consumers expect next-day deliveries, clean labels, and transparent sourcing.
From scaled platforms like Nykaa and L’Oréal to digital-first disruptors like Minimalist, Plum, and Bombay Shaving Company, these leaders are building networks that can launch new categories quickly, serve multiple channels, and still keep costs and carbon in check. Here is a closer look at the people running these engines.
| Leader | Company | Role | Experience |
| Manoj Jaiswal | Nykaa | Chief Supply Chain Officer |
25+ years in supply chain; former roles at Blue Dart, Ibibo, and Future Retail. Built Nykaa’s supply chain infrastructure.
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| Sankaranarayanan Alagappan | Plum | Chief Supply Chain Officer |
Expertise across FMCG, e-commerce, and D2C; CEO-level recognition at P&G, and best fulfilment center awards at Amazon.
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| Neelanchal Panda | Himalaya Wellness Company | Head of Supply Chain |
20+ years across pharma, FMCG, and edible oils; uses Six Sigma and technology-led visibility for improved profitability.
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| Himanshu Deshmukh | L’Oréal | Head of Supply Chain, Consumer Products |
14+ years in supply chain; demand, supply, production planning, and digital transformation for L’Oréal's Indian operations.
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| Dhruv Kalia | Lakmé Lever Pvt. Ltd. | Head of eCommerce and Supply Chain |
12+ years in retail, automotive, and wellness; focuses on omnichannel models for Lakmé and Dermalogica.
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| Vishal Kumar | Bombay Shaving Company | Vice President, Supply Chain, Manufacturing & Sourcing |
Extensive experience in demand/supply planning, contract manufacturing, and inbound logistics for grooming products.
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| Anirudh Likhite | Pilgrim | Senior Vice President, Supply Chain & Procurement |
13+ years in supply chain and procurement; former roles at Nykaa, L’Oréal, and John Deere. Focus on scaling operations.
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| Abhinav Gupta | Mosaic Wellness (Man Matters, Be Bodywise, Little Joys) | Vice President, NPD and Supply |
Founding team member; oversees product development, consumer insights, and supply for personalized wellness brands.
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| Pravin Bhoj | Swiss Beauty | Vice President, Supply Chain & Operations |
Focus on modernizing inventory and distribution using technology; led RFID system integration at Swiss Beauty.
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| Kiran Kumar | WOW Skincare | Senior Vice President, Supply Chain |
21+ years in FMCG, e-commerce, and D2C; expert in building scalable networks for high-growth brands.
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| Hitesh Upadhyaya | The Man Company | Vice President, Supply Chain |
Experience across consumer internet businesses; focuses on omnichannel supply chain management for men’s grooming.
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| Ankit Gupta | Minimalist | Vice President, Supply Chain Management |
Data science and global supply chain experience; integrates inventory controls, predictive modeling, and logistics systems.
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| Pulkit Goyal | Guardian | BellaVita |
General Manager, Supply Chain & Operations Excellence
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| Akash Bosmaya | Foxtale | Assistant Vice President, Supply Chain Operations |
Focuses on optimizing delivery timelines, cost structures, and scalable processes for skincare brand Foxtale.
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As Chief Supply Chain Officer at Nykaa, Manoj Jaiswal is one of the key architects of how India now buys beauty. Joining the company in 2013, he has helped build the infrastructure that powers Nykaa’s online marketplace, Nykaa Fashion, physical stores, and app-led experiences.
His remit covers end-to-end fulfilment, apanning just-in-time procurement and intelligent inventory placement to courier partnerships, warehouse design, and order orchestration for d-commerce, m-commerce, and e-commerce channels. With over 25 years in supply chain and stints at Blue Dart, Ibibo, and Future Retail, he understands both the old-world distribution setup and the new, digital-first reality.
Under his leadership, Nykaa’s supply chain has evolved from a fast-growing start-up backbone into a sophisticated, resiliant network designed for high SKU counts, seasonal peaks, and influencer-driven demand spikes. The focus now is on using data, automation, and smart design to further cut lead times, improve fill rates, and “change the way India shops” for beauty.
At Plum, a homegrown clean beauty brand, Chief Supply Chain Officer Sankaranarayanan (Sankar) Alagappan is building a supply chain that aligns with the brand’s promise – conscious, efficient, and built to scale.
With deep experience across FMCG, e-commerce, and D2C, he leads the entire value chain: procurement, planning, manufacturing, warehousing, logistics, and fulfilment. His approach blends systems and culture, focusing on high-performance teams, lean manufacturing practices, and S&OP processes that connect commercial goals with operational execution.
Awards across his career (from CEO-level recognition at P&G to best fulfilment centre awards at Amazon) underline his strength in value stream mapping, network optimisation, and fulfilment operations. At Plum, that translates into supply chains that can support rapid new product introductions, omnichannel distribution, and consistently high service levels without losing sight of cost and sustainability.
Himalaya is a brand that provides an overlap of pharmaceuticals, personal care, and wellness, which means its supply chain has to meet the rigour of pharma, the pace of FMCG, and the variety of beauty retail. As Head of Supply Chain, Neelanchal Panda is responsible for holding this complexity together.
With more than 20 years across pharma, FMCG, edible oils, chocolate, and paper, he has managed networks with short shelf lives, high volumes, and diverse channels. At Himalaya, he focuses on improving customer service and profitability through smarter planning, agile logistics, and technology-led visibility.
From S/4HANA and analytics platforms to replenishment models and Six Sigma practices, his toolkit is designed to build an agile, resilient supply chain that can handle everything from new launches in skincare to replenishment for long-established wellness lines. Being recognised as one of the “Impactful Supply Chain Leaders of 2024” reflects the scale and depth of this work.
L’Oréal’s Consumer Products Division delivers billions of units worldwide and often sets the benchmark for how beauty supply chains should operate. In India, leaders like Himanshu Deshmukh, Head of Supply Chain, translate that global ambition into local execution.
With more than 14 years in end-to-end supply chain and operations, he brings hands-on experience in demand planning, supply planning, production planning, shop-floor management, and digital transformation projects. His role is to ensure the right products move through a complex network of plants and distribution centres to modern trade, general trade, online platforms, and emerging channels.
In practice, that means aligning forecasts with reality, integrating data from multiple systems, and using technology to keep flows responsive despite volatility. As sustainability and speed become non-negotiable for global brands, L’Oréal’s Indian supply chain is a testbed for future-ready models – and professionals like Himanshu are at the centre of that shift.
At Lakmé Lever, part of the Hindustan Unilever ecosystem, e-commerce and supply chain are deeply intertwined. Heading both functions, Dhruv Kalia operates where digital strategy meets physical execution.
With more than 12 years across the Tata Group and HUL in retail, automotive, professional beauty, and wellness, he brings a cross-industry view to beauty logistics. His work covers digital transformation, omnichannel models, institutional business, and the operational plumbing that ties them together.
For Lakmé and Dermalogica, that means designing networks that can serve salons, modern trade, brand stores, and online channels without fragmenting inventory or customer experience. As Indian beauty spends more time online – discovering, testing, and buying products on screens – Dhruv’s role is to ensure that the promise made on the front end is delivered reliably at the back end.
At Bombay Shaving Company and Bombae, Vishal Kumar treats the supply chain as the backbone, not the back office. As Vice President – Supply Chain, Manufacturing & Sourcing, he runs an integrated engine that connects product creation with market execution.
His scope cuts across demand and supply planning, domestic and international sourcing, inbound logistics, contract manufacturing, packaging and product development, quality and regulatory compliance, and distribution planning. In other words, he owns the whole path from concept to shelf.
For fast-growing grooming brands that play across personal care, accessories, and fragrances, this integration is crucial. Vishal’s focus is on building processes that are strategic in design but sharp in daily execution – enabling new launches, new channels, and new partnerships without overwhelming the system.
Pilgrim has grown quickly in India’s thriving beauty and personal care market by focusing on global ingredients and local relevance. Senior Vice President of Supply Chain & Procurement, Anirudh Likhite, is responsible for making that proposition operationally viable.
With more than 13 years of experience in procurement, logistics, and supply chain strategy at brands such as Nykaa, L’Oréal, and John Deere, he brings both category understanding and heavy-industry discipline. At Pilgrim, he has helped build agile supply chain frameworks, scale manufacturing and logistics capacities, and transform procurement into a value-creation function rather than a pure cost centre.
As the brand expands across marketplaces, its own channels, and offline retail, his role is to maintain high service levels while optimising end-to-end cost structures and strengthening the partner ecosystem that underpins Pilgrim’s promise.
Digital health and beauty platforms like Mosaic Wellness measure success by how quickly they can turn insight into product. As Vice President for NPD and Supply (and part of the founding team), Abhinav Gupta sits exactly at that junction.
He leads new product development, consumer insights, and supply for Man Matters, Be Bodywise, and Little Joys. That means working with in-house teams and contract manufacturers to build, launch, and scale products that are clinically informed, regulatory compliant, and logistically feasible.
Because Mosaic operates on a direct-to-consumer model, its supply chain is designed for personalisation and recurring orders rather than one-off impulse buys. Abhinav’s work is to ensure that innovation pipelines, inventory planning, cost structures, and logistics all line up so that the promise of “personalized wellness” is backed by a reliable supply.
Swiss Beauty has positioned itself as one of India’s fastest-growing cosmetics brands by offering trend-led products at accessible price points. Behind that speed is a supply chain and operations engine led by Vice President, Supply Chain & Operations, Pravin Bhoj.
His team’s mission is to modernise inventory management and distribution using technology. By integrating ERP and RFID systems, they have created more responsive, accurate views of stock across channels, which is essential for a brand with frequent launches and a wide catalogue.
Pravin’s focus on agile, cost-effective distribution and close stakeholder collaboration has helped Swiss Beauty stay competitive in a market where new SKUs, shades, and formats appear every week. As consumer expectations grow, his work ensures products are not just aspirational but also reliably available.
WOW Skincare is a tech-led cosmetics brand that has scaled quickly across marketplaces, its own channels, and offline retail. Senior Vice President of Supply Chain, Kiran Kumar, is tasked with making that growth sustainable.
With over 21 years in FMCG, e-commerce, and D2C (including roles at Marico and Amazon), he brings an end-to-end view of demand and supply planning, manufacturing, warehousing, logistics, procurement, and IT-led automation.
At WOW, his priorities include building agile networks that can handle promotions and spikes, optimising costs without compromising delivery speed, and standardising processes in an environment that still needs start-up agility. His experience makes him well-placed to design supply chains that support both high growth and disciplined execution.
The Man Company’s omnichannel approach (with roughly two-thirds of revenue online and the rest from offline) demands a tightly run supply chain. As Vice President of Supply Chain, Hitesh Upadhyaya is responsible for that backbone.
His background spans several consumer internet businesses, agritech, and quick commerce, with leadership roles at CityMall, Ninjacart, Blinkit (Grofers), and SpoonJoy. Combining this experience with a global MBA and a technical foundation, he is now building the D2C supply chain for a premium men’s grooming brand.
The Man Company’s automated setup processes hundreds of thousands of orders a month across multiple warehouses while maintaining high inventory accuracy and near-perfect fulfilment rates. Hitesh’s role is to keep that system robust as the brand experiments with new categories, geographies, and formats.
Minimalist’s brand promise (clear labels, honest formulations, no drama) depends heavily on how its products are sourced, manufactured, and distributed. Vice President of Supply Chain Management, Ankit Gupta, is responsible for turning that philosophy into operational discipline.
He brings an unusual combination to the table: years of data science and predictive modelling experience at American Express, followed by leadership in global supply chain operations. At Minimalist, he uses this blend to design supply chains that are analytical, lean, and customer-centric.
The company’s partnership with logistics providers like Maersk, free zone warehousing in Dubai, and technology-led inventory controls (including barcoding for anti-counterfeiting) all point to a model built for global demand. Ankit’s focus is on keeping that model nimble as the brand grows its international footprint.
Within OneGuardian (the beauty and wellness house that owns BellaVita and other brands), General Manager, Supply Chain & Operations Excellence, Pulkit Goyal, focuses on building scalable infrastructure for D2C and B2B growth.
With nearly a decade of experience across e-commerce operations, exports, marketplace management, and 3PL-led warehousing, he has worked across platforms such as Amazon, Flipkart, Meesho, Cred, Myntra, TikTok, and owned channels on Shopify and WooCommerce.
For a fast-growing fragrance-led portfolio, his work is centred on standardising processes, tightening fulfilment SLAs, and improving operational visibility so that future campaigns and category expansions have a solid base to build on. The structure he designs today will shape how easily Guardian brands can layer in new products and markets tomorrow.
Foxtale’s rise as a skincare brand has been supported by supply chains that can move quickly without losing control. Assistant Vice President of Supply Chain Operations, Akash Bosmaya, plays a key role in that balancing act.
With experience across e-commerce and FMCG, he focuses on optimising delivery timelines, improving cost structures, and building scalable processes. His work includes contract negotiation, inventory and logistics management, KPI tracking, and process automation.
By leaning into data, cross-functional collaboration, and continuous improvement, he helps ensure Foxtale’s operations remain robust as the brand experiments with new channels and campaigns. For emerging cosmetics players, this layer of disciplined operations is often what separates temporary buzz from sustained growth.
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Look across these careers, and a few themes stand out.
First, beauty supply chains are no longer hidden. From Nykaa and Lakmé to Minimalist and Mosaic Wellness, operations leaders sit in the same conversation as marketing and product – because speed, availability, and fulfilment quality directly influence brand perception.
Second, technology is the common thread. Whether it is RFID and ERP modernisation at Swiss Beauty, Dubai free zone warehousing at Minimalist, or in-house ERPs and automation at True Elements–style peers in adjacent categories, cosmetics leaders are using data and digital tools to manage complexity rather than simply adding more people and warehouses.
Third, the line between local and global is blurring. Many of these brands now export, operate in multiple geographies, or design networks with cross-border flows in mind. Supply chains built purely for domestic distribution are giving way to models that can serve India and the world from the same backbone.
Finally, there is a quiet but firm shift towards resilience and sustainability, from network design and vendor selection to packaging and transport choices. As regulations tighten and consumers ask more complex questions, the leaders featured here will be central to how the beauty industry responds.
Their quotes and perspectives will help define what it means to build a beauty business that is fast, fair, and future-ready – end to end, from the first formulation to the last mile.
Disclaimer:
This list was compiled through an independent editorial review aimed at recognizing the key leaders shaping India’s cosmetics and beauty supply chains. The evaluation criteria included operational impact, innovation in supply chain management, leadership in digital transformation, and influence on product availability, delivery speed, and sustainability. This compilation is illustrative and not exhaustive, and does not represent a ranking. All insights are based on publicly available information and industry understanding at the time of publication. No commercial affiliations or endorsements influenced the selection.