Digital Commerce: Simplified Definition

Digital commerce is a broad term that includes ecommerce and all other forms of online transactions. Digital commerce refers to commercial transactions undertaken through digital platforms, primarily the internet. This can include any form of transaction, from the purchase of goods and services to the transfer of funds for any service rendered. Digital commerce also refers to the unique processes required to successfully manage ecommerce, including marketing and the other backend processes needed.

Digital Commerce: Technical Definition

ClickPost defines digital commerce as a commercial transaction undertaken through digital platforms, primarily the internet, resulting in purchase products or services, with the payment generally made through digital means, and where the product or service purchased is delivered either physically through couriers, or digitally, wherever possible.

 

What is the difference between digital commerce and ecommerce?

Ecommerce refers to the transactions and sales undertaken using the internet as the platform. In contrast, digital commerce is a broader term encompassing all processes needed to manage ecommerce and digital transactions. These include marketing, order fulfillment, customer support, and the other services necessary to run ecommerce businesses.

What are the types of digital commerce?

Digital commerce comprises several types of activities that can be divided broadly into marketing and promotion, customer support services, order fulfillment services, customer analytics, etc.

How is digital commerce important?

Digital commerce is important as the activities included in digital commerce forms the backbone of a successful online business. Proper synchronization of the entire process is necessary to complete order fulfillment and to attract and retain customers.

What is a digital commerce platform?

A digital commerce platform is a software or a service that provides end-to-end order and inventory management from one platform. This enables you to manage your entire supply chain from one place, streamlining the process significantly. Availability of all the necessary information at one place also substantially improves customer service and the upselling potential.

What is an example of digital commerce?

A completely integrated marketing, buying, delivery, and customer service experience provided by platforms like Amazon is an excellent example of digital commerce. On the other hand, software as a service platforms like ClickPost offers the same experience for independent ecommerce business owners, albeit with more granular control.

What is the scope of digital commerce?

Digital commerce provides your online business the scope to expand drastically and carve out a niche for itself. The technologies available via digital commerce helps you ensure unprecedented levels of customer service, which builds trust in your brand and ensures the loyalty of your customers. The streamlined and efficient processes offered by digital commerce technologies also help you maximize revenue. This in turn enables you to provide competitive pricing and undercut your competitors.

What are some issues of digital commerce?

The only issue with the adoption of digital commerce is the learning curve involved. Using technologies to manage your entire supply chain requires you to integrate your various service providers into a single platform. This is often a difficult and cumbersome process, especially if your primary digital commerce management software does not provide the necessary integration features. But once everything is set up currently, things can be done much faster and more efficiently than traditional methods.

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