Best Abandoned Cart Recovery Tools for eCommerce Brands in 2026

TL/DR Summary

Many ecommerce brands still underestimate the revenue they lost to abandoned carts each month. In 2026, dedicated cart recovery tools will give online retailers a structured way to respond when shoppers abandon their carts, combining email, SMS, push notifications, and on‑site experiences to bring shoppers back to complete their purchases.

Key takeaways

• Abandoned cart recovery tools are now a core part of ecommerce marketing, not a nice‑to‑have add‑on.

• The strongest options combine cart abandonment software with email marketing, push notifications, and on‑site exit intent.

• Platforms like Omnisend, Klaviyo, ActiveCampaign, and CartStack specialise in automated recovery emails and multi‑step flows.

• Tools such as Justuno, Keptify, Barilliance, and Digioh focus more on personalisation, targeting, and pre‑empting cart abandonment.

• Transparent reporting on recovered sales and revenue helps brands decide which recovery campaigns warrant greater investment.

The best abandoned cart recovery tool for each ecommerce platform depends on team size, budget, and how far you want to go with automation and personalisation. What matters most is having a deliberate cart recovery strategy in place so that when shoppers abandon their carts, you already know how to invite them back.

Introduction

Online shoppers abandon carts for all kinds of reasons: extra costs, distractions, and confusing checkout steps. Each dropped basket represents lost revenue from people who were already close to purchase. In 2026, using a focused abandoned cart recovery tool for ecommerce is no longer optional. It is a key component of an efficient ecommerce business that wants to minimise cart abandonment and turn high-intent visitors into paying customers.

Top 10 Abandoned Cart Recovery Tool for eCommerce Stores in 2026

Below are ten leading options. Each one helps ecommerce brands reduce abandoned carts and support a more seamless experience, but they differ in depth of automation, pricing, and ideal fit.

1. Omnisend

Omnisend stands out for its multichannel automation, which brings email, SMS, and push notifications into one intuitive dashboard. It is built for ecommerce marketing from day one, so setting up abandoned cart recovery emails and recovery campaigns is straightforward even for small teams.

Key features

• Pre-built workflows for abandoned cart emails, browse abandonment, and post‑purchase.

• Drag-and-drop editor for automated emails and cart recovery emails.

• Segmentation based on cart value, customer data, and previous purchase behavior.

• Integrated pop-ups and exit intent offers to minimise cart abandonment before it happens.

Omnisend offers a free tier for small lists, with paid plans starting at roughly $16 per month.

2. Klaviyo

Klaviyo is known for its deep data and abandoned cart recovery flows that tightly integrate with your ecommerce platform. It uses advanced segmentation and dynamic content to send highly personalized abandoned cart emails that reflect each shopper’s browsing and purchase history.

Key features

• Sophisticated email marketing and SMS flows for abandoned carts and post‑purchase.

• AI-driven product recommendations inside recovery emails.

• Ability to group customers based on behavior, lifetime value, or engagement.

• Detailed reporting on recovered sales, conversion rates, and revenue attributed to flows.

Pricing starts at around $45 per month for smaller lists and scales with the number of contacts and message volume.

3. ActiveCampaign

ActiveCampaign combines marketing automation and CRM with focused cart recovery tools for ecommerce store owners. Its strength lies in flexible, automated workflows that track customers throughout the customer journey and send personalised abandoned cart, follow-up, and reminder emails.

Key features

• Automated workflows that re-engage shoppers at set intervals after an abandoned cart.

• Dynamic content to show the exact products left in online shopping carts.

• Behavioral segmentation to group customers based on cart value, purchase history, or engagement.

• Email marketing, SMS, and site messages combined in a single conversion funnel.

Plans start at about $29 per month for basic automation, making ActiveCampaign attractive to online retailers seeking broader automation beyond abandoned-cart recovery.

4. GetResponse

GetResponse offers a mix of email marketing, funnels, and abandoned cart software for ecommerce brands that prefer visual automation builders. Its abandoned cart recovery solutions use email reminders and web push to bring shoppers back to a pre‑filled shopping cart and help recover lost sales without heavy manual work.

Key features

• E‑commerce automation templates for abandoned carts and product recommendations.

• Visual workflow editor that connects triggers, conditions, and actions.

• Web push notifications and recovery emails triggered by cart abandonment events.

• Reporting on abandoned carts, recovered carts, and revenue linked to each campaign.

GetResponse offers a limited free plan; its full abandoned cart features are available in paid packages starting at $20–$25 per month.

5. MailerLite

MailerLite focuses on simplicity, making it easy for ecommerce business owners to launch abandoned cart recovery series without a steep learning curve. It integrates with popular ecommerce platforms to track customers and send targeted abandoned cart emails with product images and links back to the shopping cart.

Key features

• Ready-made abandoned cart workflows you can switch on and tweak.

• Automatic insertion of products from the abandoned cart into recovery emails.

• Basic segmentation for cart value, recent purchase, or engagement.

• Clear analytics, so you can see recovered sales and adjust timing for maximum impact.

MailerLite offers a free plan for smaller lists, with paid plans starting at about $10 per month, keeping high cart abandonment recovery ROI accessible for lean teams.

6. Justuno

Justuno approaches cart abandonment from the on‑site angle, focusing on exit intent pop-ups, banners, and personalised offers before visitors abandon their carts. It is a strong choice when you want to reduce abandoned carts at the source by understanding customer behavior on‑site and presenting targeted incentives based on cart value and intent.

Key features

• Exit intent technology that triggers offers before users abandon their carts.

• Highly targeted pop-ups and banners driven by real-time data and rules.

• A/B testing to find the most effective way to convert hesitant shoppers.

• Integrations with email marketing tools to sync captured customer data.

Pricing for Justuno typically starts around $35 per month for smaller sites, scaling with traffic, making it suitable for ecommerce brands that care about both prevention and cart recovery.

7. CartStack

CartStack is explicitly built to recover abandoned carts through multi‑channel messaging. It combines abandoned cart emails, SMS, and browser push notifications into one cart abandonment software package. The platform focuses on clearly proving recovered revenue, which is helpful when you need to justify investing in an abandoned cart recovery tool.

Key features

• Automated recovery campaigns across email, SMS, and push notifications.

• Exit-intent pop-ups and lead-capture to reduce cart abandonment.

• Real-time data capture and persistent carts, even if a shopper switches devices.

• Detailed reporting on recovered sales, revenue, and recovered carts.

CartStack’s plans start at around $39 per month, with a free trial focused on recovered sales, making it an appealing option for ecommerce store owners who want measurable ROI quickly.

8. Keptify

Keptify positions itself as a performance‑driven abandoned cart software that uses AI to predict when shoppers will abandon their carts and intervene early. It triggers personalized pop-ups, push notifications, and abandoned-cart emails, helping ecommerce brands recover lost revenue and prevent further losses before the shopper leaves the site.

Key features

• AI-based predictive abandonment to trigger prompts earlier in the customer journey.

• Personalised offers based on cart value, browsing, and customer behavior.

• Automated emails and push notifications that re-engage shoppers after an abandoned cart.

• Intuitive dashboard for tracking recovered sales and campaign performance.

Keptify uses a revenue-based pricing model, so businesses typically pay in line with recovered sales, which suits brands that prefer shared risk and performance‑linked investment.

9. Barilliance

Barilliance is a personalization suite with powerful abandoned-cart recovery solutions for ecommerce brands seeking advanced targeting. It uses behavioral data to send tailored recovery emails, show relevant on‑site messages, and align offers with cart value and previous purchase patterns.

Key features

• Behavioral targeting that adapts abandoned cart emails to each shopper.

• Dynamic recommendations and real-time data on inventory and pricing.

• Multi‑channel cart recovery via email and on‑site widgets.

• A/B testing to refine recovery campaigns and improve conversion rates.

Pricing is available upon request and generally fits mid‑sized and enterprise-sized ecommerce brands that want deep personalization as part of their cart recovery strategy.

10. Digioh

Digioh focuses on on‑site experiences and advanced targeting to reduce cart abandonment and support recovering abandoned carts through connected email and SMS tools. It identifies visitors early, uses exit intent offers, and sends targeted recovery emails via integrations with leading email marketing platforms.

Key features

• Advanced exit intent and on‑site pop-ups tied to cart value and customer segments.

• Deep data integrations with major email marketing tools and CRMs.

• Personalised cart recovery emails with one‑click return to the shopping cart.

• Strong analytics to track customers across the funnel and measure recovered sales.

Digioh typically charges a flat monthly fee at the higher end of this list, making it a better match for ecommerce brands with significant traffic that want a best-of-breed software‑style platform and hands‑on support.

Strategic outlook: Turning abandonment into advantage

Cart abandonment will never disappear, but it does not have to remain a black hole of lost revenue. For ecommerce brands, the most effective way forward is to treat abandoned carts as a data‑rich signal, not a failure. The right mix of abandoned cart emails, on-site prompts, and tested recovery campaigns helps re-engage shoppers, recover lost revenue, and steadily turn abandoned carts into a predictable source of recovered revenue.