Top Clothing and Apparel D2C Brands from Shark Tank India

Introduction

India's clothing and apparel market is undergoing a metamorphosis, and few platforms have captured this transformation better than Shark Tank India. As the show gains in stature, it has evolved into more than just a reality series. It now serves as a launchpad for innovation, a reflection of evolving consumer preferences, and a case study in operational resilience. From ethical production practices to performance-oriented fashion lines, the direct-to-consumer (D2C) clothing and apparel brands featured on Shark Tank India have redefined what it means to build a fashion brand for the Indian market. Yet, behind every viral post or flamboyant runway show lies an unsung hero: logistics. 

For brands to truly scale, robust backend solutions are non-negotiable. This article unpacks everything, from the statistics driving this segment to 15 stand-out brands that have made their mark on Shark Tank. It serves as a blueprint for entrepreneurs navigating India's direct-to-consumer landscape.

Clothing and apparel brand stats in India (2025 Outlook)

India’s clothing and apparel sector has been experiencing steady growth, transforming into one of the most dynamic verticals in the D2C ecosystem. In 2025, the industry is estimated to generate $109.45 billion in revenue. Women's apparel, leading the charts, is projected to contribute over $53 billion alone.

With an average per capita volume of 24.9 pieces, the country’s appetite for fashionable, accessible clothing is undeniable. Sustainable materials, replacing plastic products, ethical production practices, and inclusive sizing are becoming standard, rather than exceptions.

Industry insights:

• Market Volume: Estimated to reach 41.4 billion pieces by 2029, with volume growth of 3.6% in 2026.

• Non-Luxury Dominance: 98% of apparel sales expected to come from the non-luxury segment.

• Direct-to-Consumer Boom: Increasing smartphone penetration and a preference for buying from a brand’s own website are powering direct-to-consumer models.

• Health Conscious Consumers: Demand for breathable, organic fabrics is rising, especially among urban millennials.

• Sustainability Focus: Eco-friendly bamboo alternatives and recycled plastic fabrics are seeing broader adoption.

Top 15 Clothing and Apparel D2C Brands In India

From sustainable sarees to AI-powered sneaker platforms, these 15 D2C clothing and apparel brands from Shark Tank India represent the best of India’s entrepreneurial spirit. Each of these Shark Tank India products brings a unique range and a sharp marketing strategy, often catering to a niche market but aiming for national impact. Let us look at them individually:

1. Snitch

Snitch, the Bengaluru-based men's fashion brand, brings runway fashion to real life with its direct-to-consumer model. Positioned as the Zara of India, it specializes in bold colors, fast fashion, and superior style for urban men. Their diverse range of products sets them apart in the market.

• CEO: Siddharth Dungarwal

• Shark Tank India Season: 2

• Deal: ₹1.5 crore for 1.5% equity (all 5 sharks invested)

• Product Line: Shirts, co-ords, blazers, pants

• USP: Fast fashion for men, ultra-responsive supply chain

Snitch optimized their logistics using ClickPost's advanced workflow automation. With branded tracking, estimated delivery date visibility, and proactive customer communication, Snitch ensures customer satisfaction through every touchpoint.

2. Sudhathi

Sudhathi redefines ethnic wear for Tier II and III audiences by making Banarasi sarees accessible without compromising on craftsmanship.

• Founders: Hiren, Viren, & Darshan Lathiya

• Shark Tank India Season: 4

• Deal: Secured from Aman Gupta, Anupam Mittal, and Peyush Bansal

• Product Line: Sarees, kurtis, Indo-western

The brand aims to offer affordable luxury rooted in Indian tradition.

3. Aastey

Aastey is India’s first D2C sustainable athleisure brand, catering to fitness enthusiasts and conscious consumers alike.

• Founders: Jeevika Tyagi & Kanupriya Mundhra

• Shark Tank India Season: 3

• Product Range: Sports bras, leggings, activewear

• USP: Sustainable materials, size inclusivity

The brand faced scrutiny for its marketing strategy but rebounded with strong customer advocacy.

4. Burger Bae

With a quirky identity and a focus on sustainable fashion, Burger Bae is making college streetwear stylish and eco-conscious.

• Founders: Janvi Sikaria, Rohan Kashyap, Ojasvee Kashyap

• Shark Tank Season: 4

• Brand Persona: “Toxic college girl” reimagined through fashion

• Product Line: Gender-neutral streetwear

• Funding Round Led: Raised $228K in early rounds

5. Girggit

Girggit adds a pop of magic to wardrobes with colour-changing apparel and accessories that respond to sunlight or temperature.

• Founder: Pooja Bajaj Shah

• Shark Tank Season: 2

• USP: Thermochromic apparel for all age groups

• Product Range: Clothes, watch straps, sneakers

The brand offers Whimsical designs for children and adults.

6. Aseem Sarees

Aseem Shakti reimagines sarees for today’s woman with their iconic Ready-to-Wear Pocket Saree. The brand combines functional design with social entrepreneurship by empowering women artisans.

• Founder: Swati Singh

• Shark Tank Season: 4

• Deal: ₹50 lakhs for 10% equity (Anupam Mittal)

• Product Line: Sarees with pockets, hand-block prints

• USP: Women empowerment, no-petticoat or pin saree

7. Bummer

Bummer is an innerwear brand built for comfort, sustainability, and vibrant self-expression. It uses MicroModal fabric sourced from beechwood trees.

• Founder: Sulay Lavsi

• Shark Tank Season: 1

• Deal: Received funding from Aman Gupta and Namita Thapar

• Product Line: Innerwear, loungewear, swimwear

• USP: Eco-conscious, breathable fabrics

8. BL Fabric

BL Fabric creates affordable yet designer lehengas under its digital-first model. With a heavy focus on bridalwear, it uses detailed thread and zari work.

• Founder: Mayur Bharatbhai Gediya

• Shark Tank Season: 4

• Deal: ₹1 crore for 5% equity (Ritesh Agarwal, Kunal Bahl)

• Product Line: Bridal lehengas, ethnic sets

• USP: Social media-first strategy, premium on a budget

9. DChica

D’Chica caters to teens and tweens with fashion that meets both function and style. From beginner bras to athleisure, the brand speaks to young girls navigating puberty.

• Founders: Richa Kapila & Vani Chugh

• Shark Tank Season: 3

• Deal: Raised funds from Namita Thapar and Vineeta Singh

• Product Range: Innerwear, puberty wear, activewear

• USP: Women-led, body positivity-focused

10. Culture Circle

Culture Circle redefines sneaker culture in India by offering authenticated limited-edition pieces via AI-driven verification.

• Founders: Devansh Jain, Nawal & Ackshay Jain

• Shark Tank Season: 4

• Deal: Secured funding, valued at ₹400+ crore

• Product Line: Sneakers, luxury streetwear

• USP: AI-based authentication, offline + online model

11. Dorabi and Aamili

Dorabi is India’s only 100% hand-dyed fashion brand, while Aamili targets working women with minimalist styles. Together, they promote sustainable fashion.

• Founders: Ashima, Vinod & Sonia Batra

• Shark Tank Season: 4

• Deal: ₹1 crore for 4% equity (Anupam Mittal, Aman Gupta)

• Product Line: Sarees, jumpsuits, workwear sets

• USP: Hand-dyed sustainable fashion

12. Erotissch

Erotissch blends intimate wear and loungewear with a stylish “bed-to-street” aesthetic. Founded by two sisters, it represents comfort and confidence.

• Founders: Anushka & Aayuushi Agrawal

• Shark Tank Season: 3

• Deal: Did not secure funding

• Product Line: Nightwear, swimwear, loungewear

• USP: Japanese-inspired silhouettes, plus-size inclusivity

13. The Bear House

The Bear House is a men’s fashion brand inspired by European design sensibilities. It blends casual wear with formal aesthetics.

• Founders: Harsh & Tanvi Somaiya

• Shark Tank Season: 4

• Deal: ₹3 crore investment (Namita Thapar)

• Product Range: Shirts, chinos, blazers, shoes

• USP: Premium men’s fashion for Indian consumers

14. TURMS

TURMS is a performance-wear brand that combines nanotechnology and natural ingredients in its apparel. Famous for no-wash, anti-odor clothing.

• Founder: Surender Singh Rajpurohit

• Shark Tank Season: 4

• Deal: ₹1.2 crore deal (Azhar Iqubal)

• Product Line: Jeans, shirts, polos, socks

• USP: Anti-bacterial, anti-stain tech wear

15. Women Like U

WLU offers vacation wear for women, with a sharp focus on lifestyle products, size inclusivity and personalised fit using AI.

• Founders: Shrijal Dave & Zoheib Jilani

• Shark Tank Season: 4

• Deal: ₹1 crore for 3% equity (Aman Gupta)

• Product Line: Swimwear, co-ords, shapewear

• USP: Fit-focused fashion for professional women

Scale your brand’s logistics operations with ClickPost’s smart solutions

Building a standout D2C brand is not just about catchy branding and a great product line; it's also about creating a seamless customer experience. Behind the glam lies the engine of seamless logistics. ClickPost, India’s most advanced logistics management platform, offers a cost-effective solution tailor-made for clothing and apparel brands aiming to scale across metros and beyond.

Key Features:

• Pre-Dispatch Intelligence: Serviceability checks, EDD estimation, and smart courier recommendation.

• Branded Tracking Pages: Convert tracking moments into upsell opportunities.

• Proactive Communication: Automated notifications for NDR, delays, and deliveries.

• ReturnsPro Workflow: Simplify and optimise returns without hurting margins.

• Comprehensive Analytics: Real-time dashboards for critical thinking and operational insights.

With ClickPost, your apparel brand gets the agility of a tech-first business and the reliability of enterprise-grade logistics.

Book a free demo to see how we are transforming post-purchase experiences for India’s top D2C brands.

Final threads: What these brands teach us

These 15 brands from Shark Tank India are not just success stories; they are playbooks in themselves. Whether it is Snitch’s use of tech to delight customers or Aastey’s push for sustainable materials, each of them has rewritten one rule or another. Yet, what binds them all is their relentless focus on customer satisfaction and innovation in delivery and service. Apparel is not just a product; it is an experience, and in 2025, that experience begins at the checkout page and continues well after delivery.

As the Indian market matures and health-conscious consumers seek high-quality products made with natural high quality ingredients, D2C brands must adopt a holistic approach. From selecting fabrics that avoid harmful chemicals to ensuring white-glove delivery, the apparel journey is now deeply integrated with the digital and logistics stack. If your brand aims to join this league, it is time to invest not just in excellent designs but in the right ecosystem.