Top 11 Hair Care D2C Brands in India

Introduction

The Indian hair care industry is not just about oils and shampoos anymore. With rising disposable incomes, increased awareness, and a growing population of health-conscious consumers, the industry has evolved into a diverse space that blends traditional practices with modern science. At the heart of this transformation are Hair Care D2C brands from Shark Tank India. These startups are not only addressing real hair concerns with natural ingredients, but also introducing detachable hair products, hair extensions, scalp care routines, and color innovations that reflect a new era of self-expression.

Shark Tank India has become a launchpad for these brands, offering them a spotlight and the capital to scale. But with personalized packaging, small-batch formulations, and high return rates, hair care logistics demand precision. For any business aspiring to enter or understand this space, the brands featured on Shark Tank India offer deep insight into product innovation, supply chain adaptability, and the entrepreneurial spirit behind building hair care brands that truly connect.

Hair care D2C brands stats in India

India's hair care D2C segment is projected to contribute significantly to the $4.4 billion personal care D2C market by 2025, with double-digit annual growth. A growing preference for clean, paraben-free, and Ayurvedic-inspired formulations drives this surge.

According to TechSci Research, India’s total hair care market is set to reach $6.03 billion by 2030, growing at a CAGR of over 11%. Meanwhile, the D2C segment stands out for offering targeted treatments for frizz control, hair fall, and scalp damage. Traditional FMCG giants largely underserve these areas. 

E-commerce platforms and social media have accelerated awareness, while personalized kits and subscription models have added to repeat purchases. With monthly sales touching new highs for newer entrants, the sector reflects both significant growth and fierce competition.

Top 11 Hair Care D2C Brands in India

From Ayurvedic formulations to bioengineered hair toppers, these 11 brands offer a vivid picture of innovation, consumer-first thinking, and operational challenges in India's hair care space. Most of these brands aim to offer a product range free from harmful chemicals, ensuring quality and organic ingredients.

1. Arata

Founded by Dhruv Bhasin and Dhruv Madhok, Arata delivers chemical-free, personal care products built on transparency and trust. Born out of a homemade hair gel experiment, the brand now serves Indian consumers with a complete product line of natural ingredients.

• Product Line: Shampoos, conditioners, styling gels, and body care.

• Shark Tank India Season: Season 3

• Deal Secured: ₹1 crore for 1.33% equity + 0.67% advisory equity from Namita Thapar and Vineeta Singh.

• Brand Offering: Safe, honest, sulfate-free hair care rooted in community-building.

• LinkedIn: Arata's page shares brand stories, partnerships, and ethical milestones.

2. BeautyWise

BeautyWise, launched by siblings Shreyans and Anousha Chauhan, is a molecular skincare brand that brings science-backed beauty supplements to the D2C segment. It caters to both skin and hair health using dermatologist-recommended formulas.

• Product Line: Hair supplements with keratin, ceramides, and glutathione.

• Shark Tank India Season: Season 4

• Deal Secured: ₹3 crore for 6% equity from Aman Gupta.

• Brand Offering: Clinical-grade nutraceuticals that promote skin resilience and hair strength.

• LinkedIn: The LinkedIn page showcases their strong omnichannel strategies and wellness products featured.

3. Nidhi’s Grandmaa Secret

Founded by Nidhi Tuteja Dua and Rajni Dua, this brand builds on heritage-based hair oils using 13 herbs. It connects with Indian consumers via its story-led D2C approach.

• Product Line: Anti-hairfall oil, herbal shampoo, scalp scrub.

• Shark Tank India Season: Season 4

• Deal Secured: ₹70 lakh for 5% equity from Anupam Mittal.

• Brand Offering: Tradition-meets-modernity, handcrafted Ayurvedic products.

• LinkedIn: The page shows community testimonials and handmade batch processes highlighted.

4. Hair Originals

This brand, by IIT alumni Jitendra Sharma and Piyush Wadhwani, delivers premium hair extensions sourced ethically. It aims to bring international-grade hair solutions at D2C pricing.

• Product Line: Clip-ins, tape-ins, toppers, DIY wigs.

• Shark Tank India Season: Season 1

• Deal Secured: ₹60 lakh from Ashneer Grover, Peyush Bansal, and Anupam Mittal.

• Brand Offering: AI-ready fittings with global aspirations in natural hair.

• LinkedIn: They have an active LinkedIn presence. The brand is focused on distribution network optimization and creator partnerships.

5. Ravel

Ravel, founded by Ayush Verma, uses data-driven personalization to create sulfate-free, customized shampoo and conditioner solutions based on individual hair goals.

• Product Line: Custom shampoo, conditioner, scalp mask.

• Shark Tank India Season: Season 2

• Deal Secured: ₹75 lakh for 10% equity.

• Brand Offering: Algorithm-backed custom blends for every Indian hair type.

• LinkedIn: Quiz-to-cart conversion flow and user testimonials featured on the page.

6. Avimee Herbal

Founded by an 86-year-old Ayurveda researcher, Nanaji (Radha Krishna Choudhary), this brand applies Ayurvedic principles with modern science. It is loved for its authenticity and results.

• Product Line: Hair oil, herbal cleanser, and aloe vera gel.

• Shark Tank India Season: Season 2

• Deal Secured: No deal.

• Brand Offering: Deep-rooted Ayurvedic remedies with preservative-free formulations.

• LinkedIn: Extensive storytelling and social proof via customer videos on their social media.

7. Singh Styled

Charanjeev Singh launched Singh Styled to cater exclusively to Sikh men’s grooming. Its turban care kits and beard grooming products are tailor-made with high-quality ingredients.

• Product Line: Quality turbans, beard oil, beard wash.

• Shark Tank India Season: Season 2

• Deal Secured: ₹50 lakh for 10% equity from Peyush Bansal.

• Brand Offering: Identity-first grooming experience for Sikh consumers.

• LinkedIn: The page shows global shipping highlights and influencer marketing campaigns.

8. Havintha

Founded by Bharat Khatri, Havintha makes natural hair oils and ubtans using traditional recipes. Their no-chemical commitment appeals to purists and rural customers alike.

• Product Line: Hair oils, powder shampoos, face ubtans.

• Shark Tank India Season: Season 4

• Deal Secured: No deal.

• Brand Offering: Reconnecting consumers with raw, single-ingredient products.

• LinkedIn: The LinkedIn page has an emphasis on farmer linkages and scale from local artisans.

9. The Shell Hair Extensions

Shelly Bulchandani founded this Ajmer-based D2C brand offering 100% human hair extensions, hair patches, and toppers.

• Product Line: Hair extensions, volumizers, wigs.

• Shark Tank India Season: Season 3

• Deal Secured: ₹30 lakh for 3% equity from Aman Gupta.

• Brand Offering: Natural hair confidence for women facing alopecia and styling needs.

• LinkedIn: The page shows bootstrapped growth and logistics scale-up.

10. Nish Hair

Started by actress Parul Gulati, Nish Hair brought clip-in extensions and toppers to Indian consumers before they were mainstream. It focuses on natural hair aesthetics.

• Product Line: Hair toppers, DIY extensions, hair care kits.

• Shark Tank India Season: Season 2

• Deal Secured: ₹1 crore for 2% equity from Amit Jain.

• Brand Offering: Empowering women to embrace beauty without shame.

• LinkedIn: Founder's journey and advocacy for alopecia awareness.

11. Paradyes

Founded by Yushika Jolly and Siddharth Raghuvanshi, Paradyes brought semi-permanent hair coloring to Indian D2C shelves. It targets bold, expressive Gen Z consumers.

• Product Line: Semi-permanent dyes, pre-lighteners, care products.

• Shark Tank India Season: Season 2

• Deal Secured: ₹65 lakh for 2% equity from Aman Gupta and Vineeta Singh.

• Brand Offering: Color without commitment for trend-savvy youth.

• LinkedIn: The page shows youth-led campaigns, user transformations, and offline channels scaling.

Conclusion: A glorious tangle of innovation

These 11 Hair Care D2C brands from Shark Tank India are not just offering personal care solutions. They are laying down a roadmap for how to build deeply resonant brands that reflect culture, identity, and confidence. From scalp oils crafted by grandmothers to AR-powered wig fittings, the diversity in product, positioning, and purpose is proof that India's beauty revolution is firmly underway.

However, a common thread binds them all: the need for efficient, agile logistics. Delivering fragile, climate-sensitive products and fulfilling personalized orders at scale is a feat few can manage alone. ClickPost plays a crucial role here by helping personal care brands streamline delivery, reduce return rates, and optimize operations across online channels.

With the growing demand for transparency, wellness, and personalization, the next big thing in hair care may not be a product, but the seamless experience that comes with it.