The Best Wholesale & B2B Ecommerce Tools You Need in 2026

TL/DR Summary

Wholesale and b2b ecommerce are no longer side projects. As more buyers move to digital commerce, brands and distributors are investing in specialist platforms that support complex pricing, account structures, and integrated order flows. This article reviews ten leading tools that help wholesale businesses digitize their sales process, connect to existing systems, and serve wholesale customers at scale.

Key Pointers

• Shopify Plus, Magento Commerce, OroCommerce, and SAP Commerce Cloud provide deep B2B feature sets for brands that run serious wholesale operations alongside DTC.

• PrestaShop and WooCommerce B2B offer flexible, open frameworks that suit ecommerce wholesale businesses willing to configure their own stack around specific needs.

• Cin7 and Extensiv sit closer to the supply chain, focusing on inventory management, order routing, and links to warehouses and 3PLs.

• IndiaMART functions as a marketplace rather than a standalone wholesale platform, but it gives suppliers access to new wholesale buyers and global markets.

• Clarity eCommerce Framework and similar frameworks focus on tight integration with ERPs and other systems, allowing businesses with complex business operations to design tailored digital commerce flows.

• Across all options, look for integration capabilities, support for bulk ordering and customer accounts, and the ability to gain insights through reporting and analytics before you commit.

There is no single best ecommerce platform for every wholesaler. The right choice depends on your wholesale business model, existing systems, and the level of control you need over pricing, catalogs, and workflows. A well‑chosen b2b ecommerce platform will help you streamline operations, manage inventory across channels, and build the kind of customer relationships that maximize profitability over years, not just quarters.

Introduction

By 2026, business-to-business trade will have decisively shifted to digital commerce. Buyers expect the same ease they enjoy on consumer sites, but with the added complexity of custom pricing, credit terms, and bulk ordering. For a modern wholesale business, a generic ecommerce platform is not enough. Teams need Wholesale & B2B tools for eCommerce that handle complex catalogs, customer-specific contracts, multi-channel order processing, and tight links to inventory systems and other business systems.

Choosing the right stack is now a strategic decision that shapes margins, customer relationships, and how far you can scale into global markets.

Top 10 Wholesale & B2B Tools for eCommerce in 2026

The tools below are widely used to run wholesale operations and b2b ecommerce at scale. They span hosted suites, open‑source frameworks, and inventory‑first platforms that plug into multiple ecommerce platforms. The question is less about finding the “best ecommerce platform” on paper and more about matching capabilities to your business model, supply chain complexity, and existing systems.

1. Shopify Plus

Shopify Plus is an enterprise layer on top of Shopify that adds company profiles, customer accounts, and B2B workflows to a familiar environment. It is often the first serious step into wholesale ecommerce for brands that already run a direct‑to‑consumer online store on Shopify.

Key features and services

• The company accounts with multiple buyers, roles, and differentiated catalogs for different customer groups.

• Customer-specific pricing via price lists, volume breaks, and wholesale pricing rules tied to company profiles.

• Self-service portals where wholesale customers can log in, view terms, and place wholesale orders at agreed wholesale prices.

• Native automation and marketing tools (Flow, Scripts) allow businesses to route orders, tag accounts, and streamline operations.

Pricing for Shopify Plus starts in the low four figures per month, with additional costs for apps and payment fees. It suits ecommerce wholesale businesses that want a powerful ecommerce platform with minimal infrastructure overhead and a short learning curve for sales reps and operations teams.

2. PrestaShop

PrestaShop is an open‑source ecommerce platform that can be configured into a wholesale platform by enabling B2B mode and adding targeted extensions. It appeals to wholesale businesses that want control over code, hosting, and integrations rather than a fixed SaaS box.

Key features and services

• Built‑in B2B mode for separating retail and wholesale channel access, pricing, and registration flows.

• Advanced pricing rules that handle customized pricing, tiered pricing, and customer-specific pricing for business clients.

• A module ecosystem that adds quote requests, restricted catalogs, and integrations with existing systems like ERP and CRM.

• Mobile optimization options, including responsive themes and PWA modules, for buyers ordering from phones or tablets.

The core software is free, and hosting, modules, and development cover costs. It is best for wholesale businesses with technical partners who want to save on license fees and are comfortable assembling all the tools they need from a flexible marketplace.

3. Magento Commerce (Adobe Commerce)

Adobe Commerce is an enterprise‑grade b2b ecommerce platform with native company structures, delegated purchasing, and advanced catalog control. It is designed for business-to-business sellers who need strict governance and deep customization.

Key features and services

• Company account hierarchies with granular roles, approval flows, and budgets that mirror real‑world business operations.

• Custom catalogs and dynamic pricing per account, including wholesale prices, volume tiers, and contract‑specific assortments.

• Quick-order and bulk-order tools using SKUs or CSV files for efficient replenishment by wholesale buyers.

• Tight integration capabilities with ERPs, PIMs, and other systems via APIs and middleware, supporting complex supply chain setups.

Adobe Commerce uses license‑based pricing that scales with revenue and scope, placing it at the higher end of the market. It fits leading brands and distributors with international markets, strong IT teams, and a need for advanced analytics and governance.

4. Clarity eCommerce Framework (CEF)

Clarity eCommerce Framework is a customizable B2B and wholesale platform engineered for complex integrations and high SKU counts. It focuses on connecting digital commerce front ends with back‑office business systems in a predictable, scalable way.

Key features and services

• Highly configurable storefronts that support multiple sites, languages, currencies, and wholesale channel requirements.

• Deep ERP and CRM integration allows businesses to synchronize pricing, contracts, and inventory management in real time.

• Built‑in business intelligence with robust analytics on sales performance, customer behavior, and order processing trends.

• Advanced SEO and content tools to support online retailers selling into both business-to-consumer and business-to-business segments.

Pricing is quote‑based and reflects implementation scope rather than user count alone. CEF is best for organizations with intricate business systems that need a wholesale platform capable of plugging into multi-warehouse management, EDI, and legacy ERPs.

5. OroCommerce

OroCommerce is built from the ground up for b2b ecommerce, with native support for RFQs, corporate accounts, and complex pricing strategies. It ships with an integrated CRM, which helps teams manage customer relationships without bouncing between tools.

Key features and services

• Corporate account structures where different customer accounts can hold multiple users, permissions, and locations.

• Rich pricing engine that covers customer-specific pricing, custom discounts, and dynamic pricing by segment or region.

• Quote, approval, and order workflows designed for business clients with internal purchasing policies.

• Self-service portals that allow wholesale customers to view balances, track shipments, and manage reorders.

• API‑first architecture that supports integration with other systems, including ERPs, WMS, and marketing tools.

OroCommerce offers a free Community Edition and a paid Enterprise Edition with premium support and hosting options. It suits manufacturers, distributors, and wholesalers who view managing customer relationships and workflow design as long‑term differentiators.

6. SAP Commerce Cloud

SAP Commerce Cloud is a full‑scale digital commerce suite used by enterprises with complex catalogs, multiple regions, and demanding compliance requirements. It is often deployed where ecommerce platforms need to sit tightly with SAP ERP and supply chain processes.

Key features and services

• B2B accelerators with prebuilt templates for corporate buying, quotes, budgets, and delegated approvals.

• Strong order processing capabilities for bulk orders, scheduled replenishment, and multi‑site fulfillment.

• Integrated product content, pricing, and inventory management tied directly into SAP back‑office systems.

• Support for both business-to-consumer and business-to-business models in one environment, enabling businesses to reuse assets.

• Advanced analytics modules that help teams gain insights into sales trends, customer groups, and product performance.

Pricing is entirely custom and targeted at large enterprises. SAP Commerce Cloud is best for organizations already invested in SAP that need operational efficiency across regions, channels, and complex business operations.

7. WooCommerce B2B

WooCommerce B2B is not a single product but a stack of extensions that layer wholesale ecommerce features onto the core WooCommerce plugin for WordPress. It is a practical route for smaller wholesalers that want to get a business online quickly on familiar technology.

Key features and services

• Role‑based pricing and wholesale pricing rules that separate retail buyers from wholesale buyers inside the same catalog.

• Private wholesale store areas with restricted access and tailored assortments for different customer groups.

• Request‑a‑quote and negotiation tools that keep price discussions off the public site.

• Minimum quantity and bulk ordering rules that align the website with warehouse and inventory systems.

• Extensions for VAT handling, tax exemptions, and regional compliance in international markets.

Costs come from hosting, WooCommerce extensions, and optional development. This stack works best for online stores that do not need a heavy-duty B2B ecommerce platform yet but want to test and grow their wholesale channel in today’s competitive market.

8. IndiaMART

IndiaMART operates as a large B2B marketplace rather than a standalone ecommerce platform, but for many wholesale businesses, it functions as a digital demand engine. It connects suppliers with wholesale buyers across categories, including US firms sourcing from India.

Key features and services

• Supplier storefronts that showcase catalogs, certifications, and wholesale prices to a large buyer base.

• Lead and inquiry tools that route quotation requests to sales reps via the web and mobile.

• Built‑in trust signals like verification and ratings to support long‑term customer relationships.

• Advertising options that help sellers run targeted marketing campaigns within the marketplace.

• Options to link with other systems for basic order tracking and documentation.

IndiaMART runs on a freemium model: listing is free, while visibility and lead packages are paid. It suits wholesale businesses looking to open a new wholesale channel and reach new business clients without building their own front end from scratch.

9. Cin7

Cin7 is an inventory‑first platform that bridges ecommerce platforms, wholesale channels, and physical warehouses. For wholesalers, it serves as a central hub for managing inventory, purchase orders, and B2B portals.

Key features and services

• Real‑time inventory management across warehouses, 3PLs, and retail outlets, helping teams manage inventory with confidence.

• Strong order processing tools that centralize orders from marketplaces, online stores, and EDI feeds.

• Integrations with accounting tools and other systems so finance teams and operators see the same data set.

• Reporting and advanced analytics on product performance, margins, and sales performance by channel.

Cin7 offers several SaaS plans, with pricing that scales by order volume, connections, and modules. It is a good fit for ecommerce wholesale businesses that need to maximize profitability by tightening the link between sales, warehouses, and the wider supply chain.

10. Extensiv

Extensiv focuses on connecting warehouses, 3PL networks, and sales channels through one control layer. For B2B sellers and logistics‑heavy brands, it becomes the backbone that keeps the sales process and fulfillment in sync.

Key features and services

• Centralized order management that routes orders from multiple wholesale platforms and retail channels to the right warehouse.

• Multi‑location inventory management to track stock, bundles, and transfers across facilities.

• Tools for 3PLs, including billing automation and self-service portals for brand clients.

• Integration capabilities via its integration manager, connecting carts, marketplaces, and other systems.

• Dashboards that let operators gain valuable insights into throughput, errors, and carrier performance.

Pricing is tailored by product line and complexity, with entry plans for basic integrations and higher tiers for 3PL and enterprise setups. Extensiv suits allow businesses that work with multiple warehouses or partners to streamline operations without replacing every legacy tool.

Conclusion: Building A B2B stack that buyers want to use

For wholesale and business-to-business leaders, technology choice is now inseparable from commercial strategy. The tools in this guide cover everything from front‑end selling to back‑office order processing, allowing businesses to connect wholesale operations, supply chain partners, and customer management into a single, coherent engine.

When you align your b2b ecommerce stack with how your customers buy, you create self‑service journeys that deliver superior customer experiences, support loyal customers across different customer groups, and quietly improve operational efficiency in the background.