The Face Shop Builds a Tech-First B2B Logistics Backbone with ClickPost Darwin

The Push for B2B Scale

As The Face Shop expanded its B2B footprint across marketplaces, retail chains, quick-commerce platforms, and distributors, logistics complexity increased faster than volume. Each channel came with its own delivery rules, carrier preferences, appointment requirements, and payment-linked SLAs.

The priority was clear: ensure products reach shelves on time, maintain high GRN rates, and avoid sales loss, without adding operational headcount.

Manual processes, fragmented visibility, and carrier-by-carrier integrations were no longer viable for a business handling 1,000+ B2B shipments every month across 60+ retail channels.

To support this growth, The Face Shop needed a logistics layer built for integration, automation, and control, not just execution.

Why ClickPost Darwin

From the outset, The Face Shop chose ClickPost Darwin as its B2B logistics intelligence layer, positioned between its ERP and all carrier, marketplace, and fleet systems.

What stood out was Darwin’s API-first architecture and flexibility. Instead of building and maintaining individual integrations for every carrier or channel, the team integrated once with ClickPost and scaled effortlessly from there.

Operational Bottlenecks ClickPost Darwin Eliminated

Before Darwin, logistics teams spent 4+ hours every day consolidating data from multiple carrier portals, marketplace dashboards, and internal systems. Carrier allocation depended on manual judgment, appointment failures were discovered too late, and POD collection slowed down payment cycles.

With ClickPost Darwin in place, these inefficiencies were systematically removed.

How ClickPost Darwin Transformed B2B Operations

• Rule-based carrier allocation replaced manual decision-making. The Face Shop configured 27+ automated rules that assign carriers based on channel, pin code, and historical performance,ensuring the right carrier is chosen every time without human intervention.

• Unified B2B visibility replaced fragmented tracking. All shipments across third-party carriers and the brand’s own fleet are now visible in a single dashboard, enabling exception-first monitoring instead of constant status checks.

• Own fleet integration allowed The Face Shop to bring nearly 40% of B2B shipments under controlled logistics while maintaining the same level of tracking and reporting as external carriers.

• Appointment-based delivery management became proactive. Teams now track shipments by appointment date and intervene early if a delivery risks missing its slot—protecting GRN timelines and downstream payments.

• Automated POD access and reconciliation significantly shortened payment cycles. PODs are centrally stored for one year and fetched via API, enabling automated three-way reconciliation with PO and invoice data.

Business Outcomes

ClickPost Darwin enabled The Face Shop to scale B2B distribution without scaling operations teams. Approximately 4+ hours per day were freed across the logistics team, allowing focus to shift from reporting to proactive issue resolution.

More importantly, logistics moved from being a cost center to a sales-protection function. High GRN adherence ensured faster shelf availability, fewer stockouts, and quicker replenishment across key retail partners.

“Logistics is just 2% of our total cost, but not being available on a shelf is a loss of sales. We optimize for sales loss prevention, not just delivery cost.” - Madhusudan Bhutra, COO&CFO

The Bigger Picture

By adopting ClickPost Darwin early, The Face Shop built a future-ready B2B logistics foundation, one that supports new channels, carriers, and regions without additional complexity.

The result is a supply chain that scales with the business, protects revenue, and delivers control at enterprise scale.