10 Key Advantages of Automated Shipment Tracking Platform

Last updated 24 Oct, 2025

3 Min Read

Introduction

The way people have taken to online shopping it’s not surprising to find that ecommerce sales are expected to cross over USD 8 trillion by 2027.

The boost in online sales translates into businesses scaling up faster than ever. This means more customers and more orders.

While budding entrepreneurs can afford to use manual shipment tracking methods, large enterprises with thousands of daily orders simply can’t.

Manually tracking a truckload of packages unquestionably leads to inaccuracies, losses, frustration, and customer disappointment.

In this post, we discuss why businesses must invest in automated shipment tracking systems. We also look into how a company must choose an automated tracking software that works for them.

What is Automated Shipment Tracking?

Automated shipment tracking refers to the use of shipping software and logistics technology to reduce manual labor and improve efficiency.

Such tracking software can track hundreds of parcels at once and relay delivery information to customers and businesses in real time. This feature makes it indispensable for medium and large ecommerce companies.

Some of the other functions shipping and tracking automation systems aid in include:

Shipping and return label generation
Delay or exception management
Data-driven on-ground fleet management

10 Key Advantages of Automated Shipment Tracking Platform

The main benefit of using automated shipment tracking lies in the reduction of human errors and labor costs. Let’s look at the many ways in which automated parcel tracking software can enhance your shipping operations.

Advantage	Summary	Impact
Real-Time, End-to-End Visibility	Tracks every shipment milestone automatically across carriers.	Delays detected early; fewer SLA misses.
Fewer “Where Is My Order?” Queries	Sends live shipment updates to customers.	Cuts WISMO calls by up to 50%, saving manual effort.
Early Delay & Exception Alerts	Flags stuck or misrouted shipments instantly.	Prevents refund claims and improves satisfaction.
Consistent & Error-Free Data	Pulls tracking data directly from carriers.	Eliminates manual errors; improves reporting accuracy.
Unified Dashboard View	Combines all carrier data into one panel.	Simplifies SLA tracking and performance monitoring.
Proactive Customer Communication	Automates SMS, WhatsApp, and email alerts.	Keeps customers informed; reduces complaints.
Branded Tracking Pages	Displays real-time tracking on brand-styled pages.	Boosts trust and repeat purchases.
Data-Driven Insights	Uses live data for analytics and trend spotting.	Enables smarter strategy and better SLA negotiations.
Scalable During Order Peaks	Handles festive and flash-sale spikes easily.	Maintains visibility even during 10× volume growth.
Transparency Builds Trust	Gives customers full visibility into shipments.	Increases NPS and customer loyalty.

1. Real-Time, End-to-End Visibility

Automation ensures every milestone — pickup, transit, and delivery — is updated live across carriers. Teams no longer chase updates or refresh portals to see what’s happening.

Impact: Delays are caught early, reducing order bottlenecks and missed SLAs.

2. Fewer “Where Is My Order?” Queries

Customers receive automated updates at every stage, eliminating uncertainty about their package’s location.

Impact: Customer service teams see up to 50% fewer WISMO calls, saving hours in manual follow-ups each week.

3. Early Alerts on Delays or Exceptions

If a shipment is stuck or misrouted, automated alerts flag it instantly for action.

Impact: Brands can resolve potential issues before customers even notice — improving satisfaction and reducing refund claims.

4. Consistent and Error-Free Data

With tracking data fetched directly from carrier systems, there’s no room for manual input errors or data mismatches.

Impact: Teams work with accurate, unified information across thousands of daily shipments.

5. One Dashboard for All Shipments

Automation unifies every carrier’s tracking data into a single, centralized dashboard.

Impact: Operations gain a control-tower view — making trend analysis, SLA monitoring, and reporting dramatically simpler.

6. Proactive Customer Communication

SMS, WhatsApp, and email notifications trigger automatically as shipments move through each stage.

Impact: Customers stay informed, reducing post-delivery complaints and improving brand reliability.

7. Branded Tracking Experiences

Automated systems keep branded tracking pages updated in real time with the latest delivery milestones.

Impact: Every tracking visit becomes a branded, trust-building touchpoint that improves customer retention.

8. Smarter Insights from Live Tracking Data

Every scan, update, and delay feeds into analytics dashboards — revealing trends and carrier performance patterns.

Impact: Data-backed insights help operations leaders fine-tune shipping strategies and negotiate better SLAs.

9. Built to Handle Scale

Automated tracking scales effortlessly during order surges — from festive peaks to flash sales — without slowing down.

Impact: Brands maintain delivery transparency and consistency even during 10x seasonal spikes.

10. Greater Transparency, Stronger Trust

When customers can track every step with clarity, they trust the process — and the brand — more.

Impact: Transparent delivery journeys directly translate into higher NPS and repeat purchase rates.

Boost Your Brand’s Efficiency with ClickPost’s Automated Shipment Tracking System

ClickPost’s integrated tracking offers brands the comfort of tracking all their orders on a single unified dashboard. It allows merchants to merge, cancel, and track multiple shipments with one click.

ClickPost’s tracking solution also provides a branded tracking page that store owners can customize to increase brand engagement and sales.

It provides 350 shipment tracking APIs that relay real-time order status updates to customers via WhatsApp, SMS, and email.

Bottom Line

Automated order tracking is the preferred method of tracking online orders for most ecommerce companies. It offers unparalleled accuracy, saves time and money, and improves customer experience.

With AI, blockchain, and IoT, the future of automated shipment tracking systems will see greater accuracy, fewer counterfeit activities, and a streamlined supply chain.

Automated shipment tracking systems streamline logistics operations, reduce operational costs, and enhance customer satisfaction. ClickPost’s integrated tracking feature is designed for all this and more. Get in touch to send real-time notifications to customers.

Tarunya Shankar

Head of Content

Tarunya Shankar is a passionate writer with logistics expertise and a flair for breaking down complex supply chain challenges. She explores innovations in automation, real-time tracking, and integration solutions to help businesses optimize their logistics operations.

View profile

Shipment Tracking