Top 10 Lifestyle D2C Brands in India

Introduction

India’s evolving consumer landscape is ushering in a new era of lifestyle choices. As spending power rises across urban and semi-urban centres, more Indian consumers are choosing to invest in quality, wellness, and design-led products that reflect aspirational living. This cultural shift has created an environment ripe for innovation in the lifestyle sector, and Direct-to-Consumer (D2C) brands are at the heart of this transformation. 

Shark Tank India has emerged as a powerful launchpad for such lifestyle D2C brands, bringing them national recognition, investor backing, and validation. But with visibility comes operational demand, especially in logistics and last-mile delivery. Brands offering lifestyle products often deal with fragile items, demand spikes, and high return rates, making smart logistics not a choice but a necessity. 

For businesses and founders exploring this space, the brands showcased on Shark Tank India offer not just inspiration but tactical insights into scaling, sustaining, and distributing in a demanding market.

Lifestyle D2C brands stats in India

In 2025, India’s direct-to-consumer market is valued at $100 billion, with lifestyle categories leading the charge. From fashion and personal care to smart home gadgets, the shift toward premium yet accessible offerings is clear. 

As per industry estimates, lifestyle D2C brands constitute a significant portion of new consumer startups in India. These brands are also observing a substantial growth in their average monthly revenues. A significant factor is the growing demand from Tier-2 and Tier-3 cities, driving widespread popularity for curated lifestyle solutions. Besides online presence, some of the new-age brands have also established a presence in the physical stores.

Consumers are actively seeking healthier alternatives and high-quality products, especially in beauty, decor, and wellness segments. Moreover, many lifestyle brands reported that a significant portion of their distribution now happens via ecommerce platforms. It underlines the relevance of online channels and marketplaces, and the shift from offline stores.

Top 10 Lifestyle D2C Brands in India

These ten standout D2C brands showcased on Shark Tank India embody innovation, creativity, and resilience in navigating India’s complex lifestyle sector. Each of these brands caters to a diverse range of consumers and has a substantial market presence. While these brands have impressed Shark Tank India judges, none of them have been able to secure an all-shark deal.

1. Bamboo India

Founded by Yogesh and Ashwini Shinde, Bamboo India reimagines everyday essentials using bamboo. Positioned as a sustainable alternative to plastic, the brand emphasizes promoting sustainability while supporting rural artisans.

• Product Line: Bamboo toothbrushes, tongue cleaners, stationery, and ear buds.

• Shark Tank India Season: Season 1

• Deal Secured: ₹50 Lakhs for 3.5% equity + ₹30 Lakhs debt from Ashneer Grover and Anupam Mittal.

• Brand Offering: Eco-friendly products with functional design and substantial social impact.

• LinkedIn: Co-founder Yogesh Shinde actively shares brand milestones and environmental responsibility initiatives.

2. Custo

Custo is a personalised travel and lifestyle accessories brand founded by Rajat Khandelwal and Rohan Paliwal. It operates on a D2C model with a strong emphasis on customization and offline expansion.

• Product Line: Personalized travel kits, men’s fashion, luggage tags.

• Shark Tank India Season: Season 4

• Deal Secured: ₹75 Lakhs for 1.5% equity + 0.5% royalty from Ritesh Agarwal and Vineeta Singh.

• Brand Offering: Stylish, tailor-made lifestyle products enhancing travel experiences.

• LinkedIn: Custo's page showcases brand updates, team stories, and offline retail strategies.

3. Eyenic

Founded by Sunil Chhabra and Piyuesh Kalra, Eyenic is a homegrown eyewear brand combining design with affordability. Though it did not secure funding, its pitch highlighted the vision for handcrafted luxury eyewear.

• Product Line: Sunglasses, eyeglasses, children’s eyewear.

• Shark Tank India Season: Season 2

• Deal Secured: No investment.

• Brand Offering: Aesthetic, handcrafted frames at competitive prices.

• LinkedIn: Founders are active in showcasing product innovation and handcrafted processes.

4. Dhaaga Life

Dhaaga Life, co-founded by Bansari and Usha Borda, offers embroidered and handcrafted lifestyle items. It blends traditional Indian techniques with modern aesthetics.

• Product Line: Embroidered bags, accessories, custom apparel, and decor.

• Shark Tank India Season: Season 4

• Deal Secured: No investment.

• Brand Offering: Handcrafted, sustainable products rooted in traditional Indian embroidery.

• LinkedIn: The brand's page documents its community-led impact and design collaborations.

5. Hammer Lifestyle

Founded by Rohit Nandwani, Hammer is a Panipat-based wearable tech brand offering affordable audio and fitness gear. It is known for design-first electronics.

• Product Line: Smartwatches, TWS earbuds, smart plugs, fitness wearables.

• Shark Tank India Season: Season 1

• Deal Secured: ₹1 crore for 40% equity from Aman Gupta.

• Brand Offering: High-quality audio products tailored for fitness-driven lifestyles.

• LinkedIn: Features updates on product launches, gross margin stands, and distribution network.

6. Hoovu Fresh

Bengaluru-based Hoovu Fresh, founded by sisters Yeshoda and Rhea Karuturi, delivers fresh puja flowers via online marketplaces and grocery apps.

• Product Line: Puja flowers, incense sticks (agarbattis), garlands.

• Shark Tank India Season: Season 2

• Deal Secured: ₹1 crore for 2% equity from Aman Gupta and Peyush Bansal.

• Brand Offering: Fresh, hygienically packed flowers with a tech-enabled supply chain.

• LinkedIn: The company page showcases strong content on modern science integration with traditional markets.

7. Palmonas

Co-founded by Pallavi Mohadikar and Dr. Amol Patwari, Palmonas is a demi-fine jewellery brand bridging affordability and luxury. Their designs target the modern woman with minimalistic aesthetics.

• Product Line: Necklaces, bracelets, rings made of surgical steel and 18K gold plating.

• Shark Tank India Season: Season 4

• Deal Secured: ₹1.26 crore from Namita Thapar and Ritesh Agarwal.

• Brand Offering: Affordable luxury for urban and international markets.

• LinkedIn: The page shares updates on international shipments and customer testimonials.

8. Shyle

Shyle is a Jaipur-based silver jewellery brand co-founded by Astha Katta and Radhesh Sirohiya. It modernizes Jaipuri silver artistry for the global stage.

• Product Line: Silver kadas, bangles, rakhis, earrings, necklaces.

• Shark Tank India Season: Season 4

• Deal Secured: ₹70 Lakhs for 1.5% equity + 1% royalty from Namita Thapar and Ritesh Agarwal.

• Brand Offering: Unique silver karigari that celebrates Indian heritage.

• LinkedIn: The official page highlights craft stories, artisan impact, and customer journeys.

9. The Sonic Lamb

The Sonic Lamb delivers immersive audio experiences through headphones with built-in subwoofers. Their hybrid driver acoustics tech has received multiple patents.

• Product Line: Over-ear headphones with feel mode and wooferpads.

• Shark Tank India Season: Season 4

• Deal Secured: ₹50 Lakhs for 1% equity + 1% advisory equity from Peyush Bansal.

• Brand Offering: Tactile, high-fidelity audio for audiophiles and creators.

• LinkedIn: The page shows technical case studies, product drops, and behind-the-scenes stories.

10. Zebralearn

Founded by siblings Anurag and Radhika Sundarka, Zebralearn offers visually immersive educational content. It simplifies learning through colourful illustrations and real-world applications.

• Product Line: Online finance and business courses, textbooks, and learning tools.

• Shark Tank India Season: Season 4

• Deal Secured: ₹1 crore for 1.6% equity from Ritesh Agarwal.

• Brand Offering: Actionable content and visual storytelling for students and professionals.

• LinkedIn: The company page reflects its educational mission, market reach, and growing user base.

Building beyond the Tank: What lies ahead

Shark Tank India is more than just a stage for pitching ideas. It is a breeding ground for brands solving lifestyle problems through design, data, and disruption. Each of the D2C lifestyle brands highlighted here represents a unique slice of India's entrepreneurial diversity, capturing how today’s consumers think and shop. Whether it is introducing health-conscious alternatives, promoting sustainability, or redefining fashion and tech with bold innovation, these startups signal where the market is headed.

For founders and businesses, the lesson is clear: success is no longer about just having a good product. It is about having an efficient supply chain, access to online marketplaces, a loyal audience, and a reliable logistics partner. And this is where ClickPost adds immense value. With its robust ecommerce platform integration and cost-effective logistics orchestration, ClickPost empowers lifestyle brands to scale faster, deliver reliably, and retain consumers.

By learning from these stories and leveraging smart technology, India’s next lifestyle unicorn might just be one strategic decision away.