How Forever New Reduced Dispatch Processing Time by 80% with ClickPost
“With ClickPost, the moment stock is ready, we generate dispatch documents instantly. Carriers just scan and pick up, no manual tracking, no paperwork. Everything is fast and seamless.” — Sushil Lakhera, Head of Supply Chain, Forever New India
Racing Against Time
Forever New India was facing significant operational bottlenecks in their supply chain. Manual dispatch workflows and paperwork meant that each batch of dispatching took nearly 3 hours, exhausting warehouse teams and delaying carrier pickups. During peak demand, this slowdown magnified—stretching working hours, increasing documentation errors, and disrupting product availability across 35+ stores. The absence of real-time visibility further compounded challenges. Store teams often had little insight into consignment movements, waiting hours to manage inter-store transfers or returns, which reduced agility and strained customer experience.
The Need for Seamless Speed
Forever New needed a logistics partner that could:
- Digitize and automate dispatch workflows to cut time drastically.
- Provide real-time visibility across all consignments and stores.
- Eliminate paperwork bottlenecks with scan-based carrier pickups.
- Enable store teams with independent control over transfers and returns.
Shaping a New Flow
With ClickPost, Forever New overhauled dispatch and store logistics operations:
- Automated LR & box labels were generated instantly as stock became ready.
- Carrier API integrations enabled paperless, scan-based pickups in minutes.
- Store Dispatch Management module gave store teams direct control over inter-store transfers.
- End-to-end visibility platform provided real-time tracking and POD management.
About Forever New
Forever New is a premium women’s fashion brand, known for its elegant and contemporary collections. With a strong retail footprint of 35+ stores across India, the brand’s operations are anchored by an efficient supply chain that supports their nationwide offline presence.
Industry: Fashion & Lifestyle (Luxury Women's Wear)
Key Distribution Points:
- Stores: 35+
- Warehouse: 1
Solutions Used:
- Dispatch Automation
- Visibility
- POD Management
- Store Dispatch Management
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