How Style Union Scaled 150% YoY with ClickPost Darwin’s Tech-First Supply Chain

The Push for Freshness

In a category where styles change weekly, agility is survival.
Post-COVID, fashion lifecycles have shortened dramatically, creating immense pressure to move stock faster and maintain optimal fill rates.

For Style Union, this meant:

• Shorter inventory cycles and faster replenishment

• Real-time tracking across vendors and stores

• Minimizing human errors across AWB, LR, and billing

• Ensuring every store stays stocked without overextending working capital

The leadership knew manual operations couldn’t sustain scale. To enable its rapid expansion, Style Union turned to ClickPost Darwin - building a unified, tech-first supply chain from day one.

The ClickPost Partnership

From its inception, Style Union chose ClickPost Darwin as its core logistics intelligence layer.
Even as its carrier ecosystem included both national and regional partners, Darwin’s integrations created a connected, data-driven logistics network across 170+ vendors and 140+ stores.

The Operational Bottlenecks ClickPost Darwin Helped Eliminate:

• Pickup Delays: Vendor and transporter pickups could easily be delayed by 24 - 48 hours, creating downstream stockouts and blocking working capital.
• Human Errors: Manual AWB and LR creation would have led to frequent data mismatches and reconciliation issues.
• Limited Visibility: Disconnected carrier and vendor systems would have made it hard to track shipments or make timely decisions.
• Heavy Manual Workload: Operations teams would have spent hours daily reconciling LRs, PODs, and freight bills.
• Scaling Overhead: Each new store or vendor would have added more manual effort, slowing expansion and efficiency.

By adopting ClickPost Darwin from the very beginning,  Style Union built a fast, integrated, and agile logistics foundation, enabling the brand to scale seamlessly while maintaining complete operational control.

The ClickPost Darwin Solution

This early adoption ensured that operational bottlenecks never became barriers. With every business milestone, ClickPost evolved alongside Style Union - continuously introducing new automation, customization, and visibility features tailored to its unique workflow.

From its early days, Style Union made a strategic choice -  ClickPost Darwin would be a foundational partner for its supply chain digitization.
Even when several logistics partners lacked strong tech infrastructure, ClickPost’s carrier integrations helped Style Union establish a connected, data-driven logistics network spanning vendors, carriers, and stores.

This early adoption ensured that operational inefficiencies never slowed growth. With every business milestone, ClickPost evolved alongside Style Union, continuously introducing new layers of automation, customization, and visibility tailored to its expanding retail network.

Key Modules & Capabilities

1. Automated Carrier Allocation
Vendor pincode mapping to carrier partners ensures that as soon as invoicing is completed, the best suitable carrier in terms of serviceability, Cost, TAT or SLA adherence preference are recommended, eliminating the need for manual decision making. 

2. LR & AWB Creation Automation
AWB generation is fully automated across both primary (vendor → warehouse) and secondary (warehouse → store) flows, removing scope for human error.

3. Exception-First Management
Instead of tracking every shipment, Style Union now focuses only on exceptions. ClickPost’s dashboard flags red lines - delayed pickups, SLA breaches, or in-transit delays.

4. Scalable Network Visibility
A single unified dashboard provides visibility of shipments amongst  170+ vendors, 140+ stores, and multiple carriers - giving real-time visibility across the entire B2B network.

5. POD & Invoice Verification
Freight rates, weights, and bills are auto-calculated and reconciled, enabling audit-ready accuracy and saving 50+ hours per month in manual checks.

Impact in Numbers

Continuous Improvement with ClickPost Darwin

This ongoing collaboration enables continuous process improvement, helping Style Union maintain agility as it expands across India. The partnership stands as a model for how technology and operational alignment can fuel rapid and  sustainable retail growth.