1) About ParcelPerform
ParcelPerform is a delivery management platform that uses data intelligence and integrations to enable better control over the entire order fulfillment process. The platform will handle everything related to the delivery experience of your customers. From tracking to analytics to providing a customer service toolkit, you will be able to find all the essential features that will help you in enhancing the overall delivery experience. The Returns management service of the platform will allow you to establish a seamless ecommerce returns process.
While the platform ensures that your customer does not face any issues during the delivery process, it does the same for your business. You can add the terms of your SLA with the carrier to track the SLA adherence. The platform even assists you in collecting customer feedback for the product and the order delivery process to provide valuable insights.
Here are some of the most prominent features of ParcelPerform:
Track your orders from multiple orders through a single-point integration and identify stuck shipments for any carrier.
Display the estimated date of arrival on the checkout and tracking page to improve conversion rates.
Get real-time insights concerning the performance of your logistics partners as well as insights into the customer experience on your platform.
Handle returns seamlessly through a returns portal to ensure a hassle-free returns/exchange process.
Improve post-purchase engagement through a branded tracking page with real-time tracking data.
2) About ClickPost
ClickPost is one of the leading platforms that allows you to set up a seamless delivery process and enhance the shopping experience for your customers through its services. The platform enables you to ship with over 300+ carriers through a single integration. The order management dashboard will allow you to track and manage your orders from all these carriers in a single window, enabling better order management and faster resolution of WISMO queries.
The platform’s unique feature is its automated NDR management protocol. With this feature, you can minimize failed/fake deliveries and automate the entire delivery reattempt process. The software does have other features like the branded tracking page and automatic order notifications that are sent at standard milestones of the delivery process. These features aim to improve post-purchase engagement and establish seamless communication with your customer base.
To make it easy for everyone to access this platform’s features, the software has pre-existing integrations with various ecommerce platforms and marketplaces. The Returns Management portal enables all the features, including automatic pickup scheduling and carrier allocation for reverse logistics for the returns processes. Even the failed pickups are handled seamlessly through the NPR management portal of the platform.
Some of the critical features of ClickPost are:
Ship with 300+ carriers through a single integration and access to new pages within 24 hours.
Track your orders from all carriers in real time and share them through notifications over SMS, emails, IVRS, and WhatsApp
Build a branded tracking page with cross-selling capabilities to boost sales and revenue
Improve your returns process and automate carrier allocation and pickup requests for the reverse logistics process
3) Salient Comparison Between ParcelPerform and ClickPost
3.1) Branded Tracking Page
ParcelPerform: Branded Tracking Page
ParcelPerform gives access to a branded tracking page that displays the order number, milestone-based tracking updates, and the estimated delivery date.
ClickPost: Branded Tracking Page
ClickPost provides access to a branded tracking page that similarly displays the order number, delivery milestones, and estimated delivery date.
Plus, ClickPost also gives room for brand promotional material to be displayed along with the following bonuses:
Notifications for Delivery Delay - These notifications are automatically sent to customers as soon as a delay in delivery has been found.
Intelligent Recommendations for Products - Products recommended to customers on the branded tracking page are intelligently selected based on past purchases.
Standardized Milestones - All delivery milestones notified and displayed on the branded tracking page are standardized to ensure customers know exactly where their orders are.
3.2) Cross-Selling During Tracking
ParcelPerform: Cross-Selling During Tracking
Parcel Perform offers a basic branded tracking page that displays your brand name to customers. Minimal customizations are enabled for this branded tracking page concerning cross-selling.
ClickPost: Cross-Selling During Tracking
ClickPost offers a tailor-made branded tracking page that can be personalized and customized per your preferences.
On this branded tracking page, you can vividly display promos and other offers in accordance with your requirements.
PLUS, ClickPost uses technology to make intelligent product recommendations. Only items that meet the customer’s preferences and are related to their recent searches will be displayed. The chances of pushing greater cross-sales thereby increase.
3.3) Tracking Updates To Customers
ParcelPerform: Tracking Updates To Customers
ParcelPerform sends proactive notifications to customers with the required tracking updates. These notifications are available in multiple languages.
Notification templates and triggers can be customized and sent via webhooks, email, or SMS. ParcelPerform also enables you to monitor your notifications' performance and click rates.
ClickPost: Tracking Updates To Customers
ClickPost sends automated proactive tracking update notifications to customers with much of the same order information. These notifications are also available in multilingual options.
The tracking updates provided by ClickPost are powered by Dual API integrations. This enables all tracking updates to be delivered in real-time with greater accuracy. Advancements like this have made ClickPost a must-choose alternative to ParcelPerform when scaling operations up.
3.4) Returns Management
ParcelPerform: Returns Management
ParcelPerform does not currently offer any returns management services.
ClickPost: Returns Management
ClickPost gives ecommerce businesses access to an exhaustive return portal for accepting and managing return and exchange requests.
ClickPost empowers enterprises to select and customize return rules as per their requirements. Partnered carriers that are experts in reverse logistics are also automatically allocated when a return request is accepted.
Additionally, the returns portal offered by ClickPost also provides mechanisms for managing return, pickup, and exchange exceptions.
3.5) Shipping Delay Management
ParcelPerform: Shipping Delay Management
ParcelPerform tracks orders and proactively notifies customers in case any delays occur during the delivery process.
ClickPost: Shipping Delay Management
ClickPost sends automatic tracking notifications to customers in case of delays or stuck shipments. These tracking notifications are also updated with the newly estimated delivery date.
ClickPost uses data collected on carrier performance to address issues causing delivery delays specifically. ClickPost’s system to address delays also works on a real-time basis. Carriers automatically send instructions to resolve the issue whenever a hold has been identified. Both of these methods help to reduce overall delays.
3.6) Integrated Tracking Dashboard
ParcelPerform: Integrated Tracking Dashboard
ParcelPerform gives ecommerce businesses access to a single dashboard where all orders across multiple carriers can be viewed, tracked, and managed. This dashboard displays all relevant order details, including the tracking number, allocated carrier, and delivery status.
ClickPost: Integrated Tracking Dashboard
ClickPost also gives ecommerce businesses access to a unified dashboard for tracking all orders with integrated carriers. This dashboard contains the same relevant information on each order.
Furthermore, if you want to search for any particular order on ClickPost’s dashboard, you can use the search and filter function that helps you find orders using specific parameters.
Winner: ClickPost and ParcelPerform
3.7) Failed Deliveries Management
ParcelPerform: Failed Deliveries Management
ParcelPerform receives updates and notifies businesses when a failed delivery occurs. These updates inform customers in case a second delivery attempt is made.
ClickPost: Failed Deliveries Management
ClickPost also sends notifications to customers regarding failed deliveries.
ClickPost has a failed delivery management system that identifies the cause of the failed delivery and then sends cause-specific queries to customers. The answers submitted by customers are then sent to carriers to complete the delivery successfully.
Through this mechanism, RTO% and failed deliveries can be reduced mainly by addressing specific causes.
3.8) Shipping Rates
ParcelPerform: Shipping Rates
ParcelPerform does not provide access to shipping rates, discounted or otherwise.
ClickPost: Shipping Rates
ClickPost does not provide shipping rates. Instead, enterprises are encouraged to negotiate independent rates with carriers and monitor SLA terms through ClickPost’s platform.
Winner: ClickPost and ParcelPerform
ParcelPerform enables various logistics reports to be sent to enterprises for specific time frames. Filters can be applied to search for detailed analyses of different topics of interest.
ClickPost also provides an independent dashboard for logistics analytics to be monitored and reports to be compiled and shared. This dashboard is entirely exhaustive and covers a wide range of shipping and post-purchase performance metrics. With these reports, enterprises can gain actionable insights to improve their shipping operations.
Winner: ClickPost and ParcelPerform
3.10) Delivery Date Prediction
ParcelPerform: Delivery Date Prediction
ParcelPerform predicts the estimated delivery date based on carrier performance. These predictions are displayed on the branded tracking page in an easily understandable manner.
ClickPost: Delivery Date Prediction
ClickPost uses various technologies like machine learning, AI, and API integrations, which enables estimated delivery dates to be predicted with accuracy. This estimation uses a wide range of data from courier performance to delivery location.
Estimated Delivery Dates can be predicted once a customer inputs their delivery Pincode. This EDD has been displayed on the product page as well as the tracking page.
3.11) Multi-Carrier Integration
ParcelPerform: Multi-Carrier Integration
ParcelPerform provides a multi-carrier integration platform that enables enterprises to integrate with several carriers. Integrations can also be carried out with virtual storefronts and other related ecommerce partners.
ClickPost: Multi-Carrier Integration
ClickPost enables you to integrate with 150+ carriers partnered with the platform directly. New carriers can also be integrated quickly. Everything from virtual storefronts to WMS and ERP can be integrated.
ClickPost also offers the fastest integration speeds with new and existing courier companies. Enterprises can go live within 24 hours with any new, niche, or current carriers.
When choosing between ParcelPerform and ClickPost, our analysis shows that ClickPost may be the right fit for most ecommerce businesses. The enterprise-grade holistic nature of the services makes ClickPost the ideal partner in the longer run. However, there are perks to the ParcelPerform platform if you think the ClickPost platform won’t satisfy all your needs.
The above analysis should also help you evaluate both services individually, and help you make a better decision. Make sure you consider all factors when choosing a fulfillment partner, as it will represent your business during the entire delivery process.
5.1) Do ClickPost and ParcelPerform offer analytic dashboards?
ParcelPerform and ClickPost have excellent analytic dashboards that empower with valuable insights. The ParcelPerform dashboard will help you identify the performance of your shipment as well as spot delays, if any. On the other hand, ClickPost offers a unified dashboard. This allows you to manage every aspect of your delivery process, from order tracking to NDR management, through a single dashboard. This dashboard is also loaded with analytic features that will allow you to determine the pain points in your customer experience and improve on them.
5.2) How does the carrier allocation engine of ClickPost work?
ClickPost has a carrier allocation engine that automates the carrier selection process for your shipment. The engine is based on intelligent technology that checks the carrier's performance history to make the right choice for you. You can set fixed rules for the selection process and add custom rules based on the needs of your business and its customers.